KQED (TV) Audience in United States

KQED (TV) logo

KQED (TV) has an estimated audience of 689,389 people in United States. 56.4% are female, 43.6% are male, average age 45.5. Top regions: California, New York, Washington. Top brand affinities: Diane Keaton, Capital One, Whoopi Goldberg, Autism Awareness, Diabetes mellitus awareness.

The average KQED (TV) fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Diane Keaton, Capital One, Whoopi Goldberg, with strongest over-indexing on Diane Keaton (14.85× the country average). Demographically, the KQED (TV) audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of KQED (TV) fans

Demographic split for KQED (TV) audience in United States
MetricValue
Female56.4%
Male43.6%
Average age45.5
Estimated audience size689,389

Audience persona

The typical KQED (TV) fan in United States is more female, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for KQED (TV) in United States
RegionReachAffinity
California517,04218.42×
New York28,5550.74×
Washington24,5891.78×
Texas20,0390.34×
Oregon19,0962.42×
Massachusetts16,2391.2×
Florida13,6890.29×
Illinois11,1830.49×
Ohio10,3680.49×
Colorado9,7500.9×
Pennsylvania9,7050.42×
Arizona9,4220.67×
North Carolina9,2370.45×
Virginia9,0970.54×
Nevada8,9211.34×
New Mexico6,7581.95×
Missouri6,5670.59×
New Jersey6,5630.37×
Georgia6,5440.31×
Michigan6,0570.34×
Maryland5,6960.48×
Minnesota5,2970.54×
Washington, District of Columbia5,2682.54×
Oklahoma5,1490.67×
Indiana5,0460.4×
Tennessee4,5640.33×
Wisconsin3,9520.38×
Connecticut3,4830.5×
Hawaii3,4131.15×
Idaho2,8890.84×
Utah2,7690.45×
Kentucky2,5930.3×
Louisiana2,5120.28×
Alabama2,4520.25×
South Carolina2,4280.23×
Kansas1,9440.36×
Arkansas1,8980.33×
Montana1,6830.88×
Iowa1,5960.28×
Rhode Island1,4030.64×
Maine1,3570.55×
Alaska1,3060.89×
New Hampshire1,2660.47×
Nebraska1,0100.29×
Mississippi8960.16×
Vermont8900.74×
West Virginia7960.25×
Wyoming6900.68×
Delaware6490.34×
South Dakota5860.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KQED (TV) audience
BrandAffinityCategory
Diane Keaton14.85×Movies & TV
Capital One9.12×Business & Career
Whoopi Goldberg31.82×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Bruce Willis12.26×Movies & TV
Google Maps6.03×Internet & Social Media
AccuWeather9.79×Home & Garden
Indeed.com5.94×Business & Career
Microblogging12.67×Technology & Electronics
PBS9.73×Movies & TV
Singer-songwriter5.51×Music & Radio
Stephen Hawking17.03×Business & Career
Matthew McConaughey11.86×Movies & TV
MSN5.17×News
Jennifer Garner15.29×Movies & TV
William Shatner15.4×Movies & TV
Clint Eastwood11.08×Movies & TV
Albert Einstein16.44×Technology & Electronics
KTVU24.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KQED (TV) audience
TraitClusterScore
Risk AppetiteTHRILL2.43
SustainabilityBALANCE2.31
Early Adopter MentalityPOWER2.11
Design AffinityPREMIUM1.93
Community OrientationOPEN1.66
Urban LifestyleOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for KQED (TV)
CountryShare
United States86.5%
Canada2.7%
Australia2.3%

See KQED (TV) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does KQED (TV) have in United States?

KQED (TV) has an estimated audience of 689,389 people in United States, concentrated in California and New York.

What is the gender split and age of KQED (TV) fans?

56.4% of KQED (TV) fans are female, 43.6% are male, with an average age of 45.5 years.

Which brands do KQED (TV) fans like most?

KQED (TV) fans show strongest brand affinity for Diane Keaton (14.85×), Capital One (9.12×), and Whoopi Goldberg (31.82×) over the country average.

Where do KQED (TV) fans live in United States?

KQED (TV) fans in United States are most concentrated in California (reach 517,042), New York (reach 28,555), and Washington (reach 24,589). These three regions account for the largest share of the active audience.

What other brands do KQED (TV) fans also like?

Beyond KQED (TV) itself, the audience over-indexes on Capital One (9.12×), Whoopi Goldberg (31.82×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KQED (TV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.