Rascasse Audience Intelligence

KQED (TV) Audience in United States

A data profile of the people who buy, follow and care about KQED (TV) in United States — modelled from more than twelve digital signal sources. KQED (TV) has an estimated audience of 691,083 people in United States.

#336among TV Channel in United States#5607in Movies & TV

The average KQED (TV) fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Renewable energy, PBS, with strongest over-indexing on Sustainable energy (13.36× the country average).

Demographically, the KQED (TV) audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KQED (TV) fan in United States is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KQED (TV) profile in United States.

Audience size
691K
in United States
Gender
56.4%♀
43.6% male
Age
45.5
average years
Country rank
#30161
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of KQED (TV)

56.4% are female, 43.6% are male, average age 45.5.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for KQED (TV) audience in United States
MetricValue
Female56.4%
Male43.6%
Average age45.5
Estimated audience size691,083
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the KQED (TV) audience in United States
Age bracketShare%
16-198%
20-2913%
30-3920%
40-4924%
50+35%
Fig. 04

Worldwide distribution

86.5%

of the worldwide KQED (TV) audience comes from United States.

Worldwide audience distribution share by country for KQED (TV)
CountryShare
United States86.5%
Canada2.6%
Australia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KQED (TV) audience in United States is strongest.

Fig. 05

Top regions by affinity

KQED (TV) fans by region: top regions in United States
#RegionReachAffinity×
01California~500K17.14×
02Washington, District of Columbia~4K2.13×
03Oregon~20K1.98×
04New Mexico~6K1.72×
05Washington~20K1.55×
06Nevada~10K1.45×
07Hawaii~4K1.20×
08Massachusetts~20K1.13×
09Alaska~1K0.96×
10Montana~2K0.95×
11Idaho~3K0.94×
12Maine~2K0.94×
13Vermont~1K0.94×
14South Dakota~1K0.89×
15North Dakota~1K0.89×
16West Virginia~3K0.85×
17Rhode Island~2K0.85×
18Colorado~9K0.84×
19Delaware~2K0.84×
20New Hampshire~2K0.81×
21Arizona~10K0.80×
22Mississippi~5K0.80×
23New York~30K0.78×
24Nebraska~3K0.77×
25Connecticut~5K0.76×
26Oklahoma~6K0.74×
27Arkansas~4K0.74×
28Missouri~8K0.73×
29Kansas~4K0.73×
30Louisiana~6K0.71×
31Iowa~4K0.71×
32Utah~4K0.68×
33Minnesota~6K0.66×
34Kentucky~6K0.66×
35Virginia~10K0.65×
36Alabama~6K0.64×
37Maryland~8K0.63×
38Indiana~8K0.62×
39South Carolina~6K0.62×
40Tennessee~8K0.60×
41Wisconsin~6K0.60×
42Illinois~10K0.58×
43Pennsylvania~10K0.54×
44Ohio~10K0.54×
45North Carolina~10K0.54×
46New Jersey~9K0.53×
47Michigan~9K0.52×
48Georgia~10K0.50×
49Florida~20K0.42×
50Texas~20K0.41×
Fig. 06

Affinity by region

Affinity by region — KQED (TV), United States
0.41×1.00×17.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KQED (TV) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KQED (TV) audience
#·InterestCategoryAffinity×
01WNYCMusic & Radio37.44×
02KTVUMovies & TV19.26×
03Sustainable energyHome & Garden13.36×
04Taron EgertonMovies & TV13.36×
05San Jose SharksSports11.98×
06Renewable energyBusiness & Career9.85×
07PBSMovies & TV7.38×
08PoliticoPolitics & Society5.41×
09FedExBusiness & Career4.96×
10LinkedInInternet & Social Media4.58×
11First class travelTravel & Leisure3.62×
12InnovationBusiness & Career3.45×
13Solar energyHome & Garden3.32×
14Trader Joe'sShopping3.09×
15AirbnbTravel & Leisure3.03×
16Mortgage loansBusiness & Career2.62×
17Organic foodFood & Beverages2.40×
18IKEAHome & Garden2.36×
19PinterestInternet & Social Media2.23×
20PodcastMusic & Radio2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KQED (TV) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KQED (TV) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.91×
Early Adopter MentalityPOWER2.07×
Family OrientationCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KQED (TV) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.84×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KQED (TV) have in United States?

KQED (TV) has an estimated audience of 691,083 people in United States, concentrated in California and New York.

02

What is the gender split and age of KQED (TV) fans?

56.4% of KQED (TV) fans are female, 43.6% are male, with an average age of 45.5 years.

03

Which brands do KQED (TV) fans like most?

KQED (TV) fans show strongest brand affinity for Sustainable energy (13.36×), Renewable energy (9.85×), and PBS (7.38×) over the country average.

04

Where do KQED (TV) fans live in United States?

KQED (TV) fans in United States are most concentrated in California (reach ~500K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do KQED (TV) fans also like?

Beyond KQED (TV) itself, the audience over-indexes on Renewable energy (9.85×), PBS (7.38×), FedEx (4.96×), and KTVU (19.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See KQED (TV) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KQED (TV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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