WNYC Audience in United States

WNYC logo

WNYC has an estimated audience of 321,369 people in United States. 48.7% are female, 51.3% are male, average age 44.8. Top regions: New York, New Jersey, Connecticut. Top brand affinities: Nélson Semedo, Michael Fassbender, Laurie Metcalf, perfect getaway, Thirteen Ghosts.

The average WNYC fan in United States is 44.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Connecticut. Top brand affinities include Nélson Semedo, Michael Fassbender, Laurie Metcalf, with strongest over-indexing on Nélson Semedo (632.28× the country average). Demographically, the WNYC audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of WNYC fans

Demographic split for WNYC audience in United States
MetricValue
Female48.7%
Male51.3%
Average age44.8
Estimated audience size321,369

Audience persona

The typical WNYC fan in United States is balanced, around 44.8 years old, with strong Risk Appetite tendencies and a notable affinity for Nélson Semedo.

Top regions in United States

Top regions ranked by reach for WNYC in United States
RegionReachAffinity
New York241,02713.85×
New Jersey77,7379.51×
Connecticut14,3914.46×
California13,3250.38×
Florida10,0270.46×
Pennsylvania9,1070.84×
Massachusetts6,2450.99×
North Carolina5,0360.52×
Georgia4,6630.47×
Texas4,4590.16×
Ohio3,7160.38×
Virginia3,6520.47×
Washington2,9130.45×
Illinois2,8710.27×
Maryland2,7810.5×
Michigan2,6670.32×
New Mexico2,1341.32×
South Carolina2,0830.43×
Maine1,9101.66×
Washington, District of Columbia1,7431.8×
Arizona1,7090.26×
Oregon1,4760.4×
Vermont1,4702.61×
Missouri1,3780.27×
Colorado1,3780.27×
Minnesota1,3600.3×
Indiana1,2620.21×
Tennessee1,1470.18×
Wisconsin1,1310.23×
Kentucky1,0630.26×
Louisiana8180.2×
Rhode Island8090.79×
Alabama8030.18×
New Hampshire7270.57×
Alaska7171.04×
Kansas5780.23×
Delaware5270.59×
Iowa5220.2×
Montana4910.55×
Oklahoma4860.14×
Arkansas4860.18×
Idaho4550.28×
Nevada4520.15×
West Virginia4210.28×
Hawaii4080.3×
Nebraska3890.24×
Utah3630.13×
Mississippi2490.09×
South Dakota1500.2×
Wyoming1250.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WNYC audience
BrandAffinityCategory
Nélson Semedo632.28×Sports
Michael Fassbender47.59×Movies & TV
Laurie Metcalf48.71×Movies & TV
perfect getaway121.37×Movies & TV
Thirteen Ghosts64.3×Movies & TV
Conservatory Garden132.75×Travel & Leisure
front porch81.04×Home & Garden
Z Gallerie49.11×Arts & Culture
Signature Theatre Company (New York City)32.8×Arts & Culture
Craft Passion109.61×
KQED (TV)37.44×Movies & TV
Foursquare62.95×Technology & Electronics
North Pole20.51×Travel & Leisure
Brooklyn Academy of Music42.68×Arts & Culture
The Dorchester113.11×Travel & Leisure
Emma Thompson13.57×Movies & TV
Street fundraising67.94×Business & Career
Prayer4.18×Politics & Society
Royal Shakespeare Theatre43.83×Arts & Culture
Restaurant Depot7.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WNYC audience
TraitClusterScore
Risk AppetiteTHRILL3.44
SustainabilityBALANCE2.88
Luxury OrientationPREMIUM2.77
Early Adopter MentalityPOWER2.74
Design AffinityPREMIUM2.47
Urban LifestyleOPEN2.17

Worldwide distribution

Worldwide audience distribution share by country for WNYC
CountryShare
United States73.1%
Japan6.2%
Italy2.8%

See WNYC audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does WNYC have in United States?

WNYC has an estimated audience of 321,369 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of WNYC fans?

48.7% of WNYC fans are female, 51.3% are male, with an average age of 44.8 years.

Which brands do WNYC fans like most?

WNYC fans show strongest brand affinity for Nélson Semedo (632.28×), Michael Fassbender (47.59×), and Laurie Metcalf (48.71×) over the country average.

Where do WNYC fans live in United States?

WNYC fans in United States are most concentrated in New York (reach 241,027), New Jersey (reach 77,737), and Connecticut (reach 14,391). These three regions account for the largest share of the active audience.

What other brands do WNYC fans also like?

Beyond WNYC itself, the audience over-indexes on Michael Fassbender (47.59×), Laurie Metcalf (48.71×), perfect getaway (121.37×), and Thirteen Ghosts (64.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WNYC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.