Rascasse Audience Intelligence

WNYC Audience in United States

A data profile of the people who buy, follow and care about WNYC in United States — modelled from more than twelve digital signal sources. WNYC has an estimated audience of 317,586 people in United States.

#51among Radio Station in United States#6831in Music & Radio

The average WNYC fan in United States is 44.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Connecticut.

Top brand affinities include Nélson Semedo, Laurie Metcalf, Michael Fassbender, with strongest over-indexing on Nélson Semedo (632.28× the country average).

Demographically, the WNYC audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WNYC fan in United States is balanced, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Nélson Semedo.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WNYC profile in United States.

Audience size
318K
in United States
Gender
48.7%♀
51.3% male
Age
44.8
average years
Country rank
#46947
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WNYC fans

48.7% are female, 51.3% are male, average age 44.8.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for WNYC audience in United States
MetricValue
Female48.7%
Male51.3%
Average age44.8
Estimated audience size317,586
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the WNYC audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3917%
40-4920%
50+37%
Fig. 04

Worldwide distribution

72.8%

of the worldwide WNYC audience comes from United States.

Worldwide audience distribution share by country for WNYC
CountryShare
United States72.8%
Japan6.2%
Italy2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WNYC audience in United States is strongest.

Fig. 05

Top regions by affinity

WNYC fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K13.20×
02New Jersey~80K9.21×
03Connecticut~10K4.31×
04Vermont~1K2.35×
05Washington, District of Columbia~2K1.70×
06New Mexico~3K1.67×
07Maine~2K1.42×
08Alaska<1K1.40×
09Massachusetts~7K1.04×
10Rhode Island<1K0.88×
11North Dakota<1K0.84×
12Pennsylvania~9K0.83×
13South Dakota<1K0.82×
14Delaware<1K0.77×
15Montana<1K0.76×
16New Hampshire<1K0.75×
17Mississippi~2K0.73×
18West Virginia~1K0.73×
19Hawaii<1K0.69×
20Idaho~1K0.65×
21Nebraska~1K0.65×
22Arkansas~2K0.63×
23Maryland~3K0.58×
24Kansas~1K0.58×
25North Carolina~5K0.57×
26Oklahoma~2K0.56×
27Iowa~1K0.56×
28Utah~2K0.55×
29Nevada~2K0.54×
30South Carolina~3K0.53×
31Louisiana~2K0.52×
32Oregon~2K0.52×
33Georgia~5K0.51×
34Virginia~4K0.51×
35Kentucky~2K0.51×
36Alabama~2K0.50×
37Washington~3K0.49×
38Florida~10K0.48×
39Michigan~4K0.46×
40Missouri~2K0.45×
41Wisconsin~2K0.45×
42Minnesota~2K0.45×
43Colorado~2K0.43×
44Arizona~3K0.42×
45Tennessee~3K0.42×
46Indiana~2K0.42×
47Ohio~4K0.41×
48California~10K0.37×
49Illinois~4K0.34×
50Texas~6K0.23×
Fig. 06

Affinity by region

Affinity by region — WNYC, United States
0.23×1.00×13.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WNYC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WNYC audience
#·InterestCategoryAffinity×
01Nélson SemedoSports632.28×
02Conservatory GardenTravel & Leisure132.75×
03perfect getawayMovies & TV121.37×
04The DorchesterTravel & Leisure113.11×
05Craft PassionTopic109.61×
06front porchHome & Garden81.04×
07Street fundraisingBusiness & Career67.94×
08Thirteen GhostsMovies & TV64.30×
09FoursquareTechnology & Electronics62.95×
10Z GallerieArts & Culture49.11×
11Laurie MetcalfMovies & TV48.71×
12Michael FassbenderMovies & TV47.59×
13Brooklyn Academy of MusicArts & Culture42.68×
14KQED (TV)Movies & TV37.44×
15Signature Theatre Company (New York City)Arts & Culture32.80×
16North PoleTravel & Leisure20.51×
17Ben Platt (actor)Movies & TV17.01×
18Emma ThompsonMovies & TV13.57×
19Uma ThurmanMovies & TV7.72×
20Mitch McConnellPolitics & Society3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WNYC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WNYC audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
Design AffinityPREMIUM1.72×
SpiritualityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WNYC audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
Family OrientationCONSERVATISM0.93×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WNYC have in United States?

WNYC has an estimated audience of 317,586 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of WNYC fans?

48.7% of WNYC fans are female, 51.3% are male, with an average age of 44.8 years.

03

Which brands do WNYC fans like most?

WNYC fans show strongest brand affinity for Nélson Semedo (632.28×), Laurie Metcalf (48.71×), and Michael Fassbender (47.59×) over the country average.

04

Where do WNYC fans live in United States?

WNYC fans in United States are most concentrated in New York (reach ~200K), New Jersey (reach ~80K), and Connecticut (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do WNYC fans also like?

Beyond WNYC itself, the audience over-indexes on Laurie Metcalf (48.71×), Michael Fassbender (47.59×), perfect getaway (121.37×), and Thirteen Ghosts (64.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See WNYC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WNYC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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