Rascasse Audience Intelligence

North Pole Audience in United States

A data profile of the people who buy, follow and care about North Pole in United States — modelled from more than twelve digital signal sources. North Pole has an estimated audience of 1,788,361 people in United States.

#36among POI in United States#1243among POI in United States#1200in Travel & Leisure

The average North Pole fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Lufthansa, Volaris, with strongest over-indexing on Sustainable energy (6.48× the country average).

Demographically, the North Pole audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Pole fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Pole profile in United States.

Audience size
1.8M
in United States
Gender
76.0%♀
24.0% male
Age
42.1
average years
Country rank
#15543
POI in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Pole fans

76.0% are female, 24.0% are male, average age 42.1.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for North Pole audience in United States
MetricValue
Female76.0%
Male24.0%
Average age42.1
Estimated audience size1,788,361
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the North Pole audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4924%
50+23%
Fig. 04

Worldwide distribution

35.4%

of the worldwide North Pole audience comes from United States.

Worldwide audience distribution share by country for North Pole
CountryShare
United States35.4%
Norway23.3%
United Kingdom10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Pole audience in United States is strongest.

Fig. 05

Top regions by affinity

North Pole fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~60K14.64×
02Colorado~30K1.17×
03Oklahoma~20K1.03×
04Vermont~3K1.00×
05Idaho~8K0.93×
06Washington~30K0.91×
07Alabama~20K0.90×
08West Virginia~7K0.89×
09Arizona~30K0.87×
10Delaware~4K0.86×
11Utah~10K0.85×
12Kentucky~20K0.84×
13Connecticut~10K0.84×
14Texas~100K0.82×
15Pennsylvania~50K0.82×
16Louisiana~20K0.82×
17Arkansas~10K0.82×
18New York~80K0.81×
19Minnesota~20K0.81×
20Mississippi~10K0.81×
21North Dakota~3K0.81×
22Michigan~40K0.80×
23New Jersey~40K0.80×
24Kansas~10K0.80×
25Hawaii~6K0.80×
26North Carolina~40K0.79×
27Indiana~30K0.79×
28New Hampshire~6K0.79×
29California~200K0.78×
30Georgia~40K0.78×
31Missouri~20K0.78×
32South Carolina~20K0.78×
33Ohio~40K0.77×
34Massachusetts~30K0.77×
35Oregon~20K0.77×
36Nebraska~7K0.77×
37South Dakota~3K0.77×
38Florida~90K0.76×
39Iowa~10K0.76×
40Maine~5K0.76×
41Illinois~40K0.75×
42Tennessee~30K0.75×
43Maryland~20K0.75×
44New Mexico~7K0.75×
45Rhode Island~4K0.75×
46Virginia~30K0.74×
47Montana~4K0.74×
48Wisconsin~20K0.72×
49Nevada~10K0.72×
50Washington, District of Columbia~4K0.66×
Fig. 06

Affinity by region

Affinity by region — North Pole, United States
0.66×1.00×14.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Pole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Pole audience
#·InterestCategoryAffinity×
01AntarcticaTravel & Leisure15.47×
02LufthansaTravel & Leisure14.77×
03Kevin De BruyneSports14.77×
04VolarisTravel & Leisure11.34×
05Qatar AirwaysTravel & Leisure10.46×
06Sofia CoppolaMovies & TV9.60×
07Turkish AirlinesTravel & Leisure8.08×
08Sustainable energyHome & Garden6.48×
09Renewable energyBusiness & Career5.01×
10FedExBusiness & Career3.53×
11InnovationBusiness & Career3.11×
12Non-alcoholic beverageFood & Beverages3.05×
13First class travelTravel & Leisure2.82×
14Diaper bagKids & Family2.80×
15Real propertyHome & Garden2.16×
16AirbnbTravel & Leisure2.07×
17Planet FitnessSports1.97×
18Hobby LobbyHome & Garden1.88×
19Mortgage loansBusiness & Career1.73×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Pole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Pole audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
SustainabilityBALANCE2.20×
Family OrientationCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Pole audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Pole have in United States?

North Pole has an estimated audience of 1,788,361 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North Pole fans?

76.0% of North Pole fans are female, 24.0% are male, with an average age of 42.1 years.

03

Which brands do North Pole fans like most?

North Pole fans show strongest brand affinity for Sustainable energy (6.48×), Lufthansa (14.77×), and Volaris (11.34×) over the country average.

04

Where do North Pole fans live in United States?

North Pole fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do North Pole fans also like?

Beyond North Pole itself, the audience over-indexes on Lufthansa (14.77×), Volaris (11.34×), Renewable energy (5.01×), and Antarctica (15.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Pole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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