North Pole Audience in United States

North Pole has an estimated audience of 1,788,361 people in United States. 76.0% are female, 24.0% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Horoscope.

The average North Pole fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the North Pole audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of North Pole fans

Demographic split for North Pole audience in United States
MetricValue
Female76.0%
Male24.0%
Average age42.1
Estimated audience size1,788,361

Audience persona

The typical North Pole fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for North Pole in United States
RegionReachAffinity
California180,4130.92×
Texas148,0300.96×
Florida107,4170.89×
New York96,3650.96×
Pennsylvania55,7340.93×
Illinois52,0300.87×
Ohio48,9200.89×
North Carolina48,7520.91×
Georgia48,6300.88×
Michigan43,2380.92×
New Jersey41,5370.91×
Colorado39,5941.4×
Washington38,1411.06×
Virginia37,1790.85×
Arizona37,1451.02×
Massachusetts31,3860.89×
Tennessee31,1110.87×
Indiana29,1870.89×
Maryland26,0280.85×
Missouri25,6280.89×
Alabama25,5851.02×
Oklahoma24,3391.23×
Alaska23,2076.07×
Minnesota23,1850.9×
South Carolina23,0250.86×
Louisiana21,4780.93×
Wisconsin21,3680.79×
Kentucky20,8310.93×
Oregon17,8440.87×
Connecticut16,9780.95×
Utah15,2960.96×
Nevada13,9540.81×
Arkansas13,1570.89×
Mississippi12,7900.87×
Kansas12,6750.9×
Iowa12,2950.83×
Idaho8,8520.99×
West Virginia7,9940.96×
Nebraska7,3470.82×
New Mexico7,2050.8×
Hawaii6,6650.87×
New Hampshire5,9350.84×
Maine5,1240.8×
Rhode Island4,4640.78×
Delaware4,0050.81×
Washington, District of Columbia3,8270.71×
Montana3,7190.75×
Vermont3,3871.08×
South Dakota3,1290.76×
North Dakota3,0020.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Pole audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope11.01×Health
Income tax13.19×Business & Career
Planet Fitness4.21×Sports
Volaris13.12×Travel & Leisure
Lufthansa14.14×Travel & Leisure
Hobby Lobby3.2×Home & Garden
Antarctica16.61×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Pet insurance11.52×Pets & Animals
Cross-country skiing10.12×Sports
Sofia Coppola14.77×Movies & TV
Air Europa38.68×Travel & Leisure
Metaphysics3.6×Business & Career
Fjord31.13×Travel & Leisure
Clarinet5.36×Music & Radio
Indianapolis Motor Speedway7.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Pole audience
TraitClusterScore
PatriotismCONSERVATISM3.49
Risk AppetiteTHRILL1.89
SustainabilityBALANCE1.81
Early Adopter MentalityPOWER1.56
Community OrientationOPEN1.45
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for North Pole
CountryShare
United States35.4%
Norway23.3%
United Kingdom10.1%

See North Pole audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does North Pole have in United States?

North Pole has an estimated audience of 1,788,361 people in United States, concentrated in California and Texas.

What is the gender split and age of North Pole fans?

76.0% of North Pole fans are female, 24.0% are male, with an average age of 42.1 years.

Which brands do North Pole fans like most?

North Pole fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do North Pole fans live in United States?

North Pole fans in United States are most concentrated in California (reach 180,413), Texas (reach 148,030), and Florida (reach 107,417). These three regions account for the largest share of the active audience.

What other brands do North Pole fans also like?

Beyond North Pole itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Horoscope (11.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Pole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.