Rascasse Audience Intelligence

Lake Tahoe Audience in United States

A data profile of the people who buy, follow and care about Lake Tahoe in United States — modelled from more than twelve digital signal sources. Lake Tahoe has an estimated audience of 4,435,210 people in United States.

#526among POI in United States#624in Travel & Leisure

The average Lake Tahoe fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Golden Gate Bridge, FedEx, Pinterest, with strongest over-indexing on Golden Gate Bridge (11.4× the country average).

Demographically, the Lake Tahoe audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Tahoe fan in United States is balanced, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Golden Gate Bridge.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Tahoe profile in United States.

Audience size
4.4M
in United States
Gender
52.2%♀
47.8% male
Age
45.1
average years
Country rank
#7374
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Tahoe fans

52.2% are female, 47.8% are male, average age 45.1.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Lake Tahoe audience in United States
MetricValue
Female52.2%
Male47.8%
Average age45.1
Estimated audience size4,435,210
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Lake Tahoe audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Lake Tahoe audience comes from United States.

Worldwide audience distribution share by country for Lake Tahoe
CountryShare
United States79.4%
Canada3.2%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Tahoe audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Tahoe fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K6.02×
02California~1.5M3.38×
03Utah~70K1.76×
04Arizona~100K1.42×
05Oregon~70K1.29×
06Idaho~30K1.25×
07Hawaii~20K1.15×
08Washington~100K1.14×
09Texas~400K1.09×
10Colorado~70K1.05×
11Wyoming~6K0.96×
12Missouri~70K0.95×
13New Mexico~20K0.94×
14Nebraska~20K0.92×
15Kansas~30K0.91×
16Minnesota~60K0.90×
17Oklahoma~40K0.90×
18Iowa~30K0.90×
19Illinois~100K0.88×
20Montana~10K0.87×
21Louisiana~50K0.85×
22South Dakota~9K0.83×
23Washington, District of Columbia~10K0.82×
24North Dakota~7K0.82×
25Wisconsin~50K0.80×
26Tennessee~70K0.79×
27Florida~200K0.78×
28Ohio~100K0.78×
29Georgia~100K0.78×
30New Jersey~90K0.77×
31Massachusetts~70K0.77×
32Indiana~60K0.77×
33Arkansas~30K0.77×
34Virginia~80K0.76×
35Connecticut~30K0.75×
36Kentucky~40K0.74×
37Alaska~7K0.74×
38Pennsylvania~100K0.71×
39North Carolina~100K0.71×
40New York~200K0.70×
41Michigan~80K0.70×
42Maryland~50K0.69×
43New Hampshire~10K0.67×
44Alabama~40K0.66×
45Rhode Island~9K0.66×
46South Carolina~40K0.65×
47Mississippi~20K0.63×
48Delaware~8K0.62×
49West Virginia~10K0.59×
50Maine~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Lake Tahoe, United States
0.59×1.00×6.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Tahoe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Tahoe audience
#·InterestCategoryAffinity×
01Golden Gate BridgeTravel & Leisure11.40×
02American Cruise LinesTravel & Leisure10.37×
03San Jose SharksSports6.14×
04Standup paddleboardingSports3.22×
05Weather forecastingHome & Garden2.94×
06Renewable energyBusiness & Career2.88×
07FedExBusiness & Career2.60×
08Solar energyHome & Garden2.53×
09Wine tastingFood & Beverages2.51×
10Microwave ovenHome & Garden2.23×
11Panda ExpressFood & Beverages2.07×
12InnovationBusiness & Career1.97×
13Vehicle insuranceCars & Mobility1.94×
14Real propertyHome & Garden1.84×
15Mortgage loansBusiness & Career1.67×
16Planet FitnessSports1.65×
17Nordstrom rackFashion & Accessoires1.64×
18PinterestInternet & Social Media1.62×
19MSNNews1.51×
20BarbecueFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Tahoe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Tahoe audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.73×
PatriotismCONSERVATISM1.70×
Family OrientationCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Tahoe audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Tahoe have in United States?

Lake Tahoe has an estimated audience of 4,435,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lake Tahoe fans?

52.2% of Lake Tahoe fans are female, 47.8% are male, with an average age of 45.1 years.

03

Which brands do Lake Tahoe fans like most?

Lake Tahoe fans show strongest brand affinity for Golden Gate Bridge (11.4×), FedEx (2.6×), and Pinterest (1.62×) over the country average.

04

Where do Lake Tahoe fans live in United States?

Lake Tahoe fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~400K), and Nevada (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Tahoe fans also like?

Beyond Lake Tahoe itself, the audience over-indexes on FedEx (2.6×), Pinterest (1.62×), Renewable energy (2.88×), and Solar energy (2.53×) compared to the United States average.

Appendix

Explore more audiences

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More Travel & Leisure audiences in United States

See Lake Tahoe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Tahoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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