Northern California Audience in United States

Northern California logo

Northern California has an estimated audience of 11,169,662 people in United States. 52.6% are female, 47.4% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Product design, Pro-Ject, Cam Ward, Kendra Scott.

The average Northern California fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Product design, Pro-Ject, with strongest over-indexing on Israel (4.48× the country average). Demographically, the Northern California audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Northern California fans

Demographic split for Northern California audience in United States
MetricValue
Female52.6%
Male47.4%
Average age44.1
Estimated audience size11,169,662

Audience persona

The typical Northern California fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Northern California in United States
RegionReachAffinity
California6,123,4754.99×
Texas825,2920.86×
Florida538,1050.71×
New York474,7620.76×
Washington372,4901.66×
Arizona326,6611.43×
Illinois300,6230.81×
Oregon273,4462.14×
Georgia254,6410.74×
North Carolina253,1220.75×
Pennsylvania238,5530.63×
Nevada236,7502.19×
Ohio226,1680.66×
Michigan211,6940.72×
Virginia207,1940.76×
Colorado198,1861.13×
New Jersey188,4340.66×
Tennessee187,1930.84×
Massachusetts184,5130.84×
Utah150,5861.51×
Missouri143,0670.79×
Indiana140,8750.69×
Maryland133,6000.7×
Minnesota132,7430.83×
Wisconsin119,3490.71×
Kentucky100,8300.72×
South Carolina100,2630.6×
Oklahoma97,0260.78×
Louisiana89,5740.62×
Alabama88,5500.57×
Idaho87,5191.56×
Hawaii86,7331.81×
Connecticut86,4790.77×
Arkansas82,2150.89×
Kansas75,0340.85×
Iowa71,7980.78×
New Mexico58,2151.04×
Mississippi53,1060.58×
Nebraska44,9960.8×
Montana38,4191.24×
Alaska32,4911.36×
Washington, District of Columbia31,5100.94×
New Hampshire30,8110.7×
Maine28,9650.72×
West Virginia27,7230.53×
Rhode Island23,8530.67×
South Dakota21,5900.84×
North Dakota19,1350.83×
Delaware16,7670.54×
Wyoming16,4290.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern California audience
BrandAffinityCategory
Israel4.48×Travel & Leisure
Product design2.92×Business & Career
Pro-Ject4.86×Music & Radio
Cam Ward3.89×Sports
Kendra Scott2.61×Fashion & Accessoires
Urban Outfitters1.54×Shopping
Jeep Wagoneer4.1×Cars & Mobility
Nebraska Cornhuskers football2.43×Sports
Jesse Plemons2.19×Movies & TV
edureka20.91×Business & Career
Monogram2.18×Home & Garden
Huddle (software)6.11×Technology & Electronics
Ichiro Suzuki5.81×Sports
Urban horticulture1.88×Home & Garden
jordy nelson8.13×Sports
Wikia1.68×Internet & Social Media
Jeep Grand Cherokee (WJ)2.98×Cars & Mobility
Hebe2.94×Home & Garden
Takers4.22×Movies & TV
Neiva, Huila6.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern California audience
TraitClusterScore
PatriotismCONSERVATISM1.45
TravellingTHRILL1.41
Design AffinityPREMIUM1.36
Urban LifestyleOPEN1.29
Community OrientationOPEN1.29
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Northern California
CountryShare
United States72.9%
United Kingdom4.5%
Canada3.0%

See Northern California audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Northern California have in United States?

Northern California has an estimated audience of 11,169,662 people in United States, concentrated in California and Texas.

What is the gender split and age of Northern California fans?

52.6% of Northern California fans are female, 47.4% are male, with an average age of 44.1 years.

Which brands do Northern California fans like most?

Northern California fans show strongest brand affinity for Israel (4.48×), Product design (2.92×), and Pro-Ject (4.86×) over the country average.

Where do Northern California fans live in United States?

Northern California fans in United States are most concentrated in California (reach 6,123,475), Texas (reach 825,292), and Florida (reach 538,105). These three regions account for the largest share of the active audience.

What other brands do Northern California fans also like?

Beyond Northern California itself, the audience over-indexes on Product design (2.92×), Pro-Ject (4.86×), Cam Ward (3.89×), and Kendra Scott (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.