Northern California Audience in United States

Northern California has an estimated audience of 11,169,662 people in United States. 52.6% are female, 47.4% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Golden Gate Bridge.

The average Northern California fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Northern California audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Northern California fans

Demographic split for Northern California audience in United States
MetricValue
Female52.6%
Male47.4%
Average age44.1
Estimated audience size11,169,662

Audience persona

The typical Northern California fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Northern California in United States
RegionReachAffinity
California6,123,4754.99×
Texas825,2920.86×
Florida538,1050.71×
New York474,7620.76×
Washington372,4901.66×
Arizona326,6611.43×
Illinois300,6230.81×
Oregon273,4462.14×
Georgia254,6410.74×
North Carolina253,1220.75×
Pennsylvania238,5530.63×
Nevada236,7502.19×
Ohio226,1680.66×
Michigan211,6940.72×
Virginia207,1940.76×
Colorado198,1861.13×
New Jersey188,4340.66×
Tennessee187,1930.84×
Massachusetts184,5130.84×
Utah150,5861.51×
Missouri143,0670.79×
Indiana140,8750.69×
Maryland133,6000.7×
Minnesota132,7430.83×
Wisconsin119,3490.71×
Kentucky100,8300.72×
South Carolina100,2630.6×
Oklahoma97,0260.78×
Louisiana89,5740.62×
Alabama88,5500.57×
Idaho87,5191.56×
Hawaii86,7331.81×
Connecticut86,4790.77×
Arkansas82,2150.89×
Kansas75,0340.85×
Iowa71,7980.78×
New Mexico58,2151.04×
Mississippi53,1060.58×
Nebraska44,9960.8×
Montana38,4191.24×
Alaska32,4911.36×
Washington, District of Columbia31,5100.94×
New Hampshire30,8110.7×
Maine28,9650.72×
West Virginia27,7230.53×
Rhode Island23,8530.67×
South Dakota21,5900.84×
North Dakota19,1350.83×
Delaware16,7670.54×
Wyoming16,4290.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern California audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Golden Gate Bridge24.19×Travel & Leisure
MSN4.38×News
Income tax13.19×Business & Career
Staples (Canada)4.84×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Great Clips4.15×Beauty & Wellness
Hollywood Sign7.26×Travel & Leisure
Planet Fitness2.55×Sports
Google Flights3.38×Travel & Leisure
Diaper bag3.85×Kids & Family
Bachelor of Business Administration20.91×Business & Career
Nature1.58×Home & Garden
Catherine O'Hara3.39×Movies & TV
Happiness1.5×Health
Payment card8.17×Fashion & Accessoires
Hobby Lobby1.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern California audience
TraitClusterScore
PatriotismCONSERVATISM1.45
TravellingTHRILL1.41
Design AffinityPREMIUM1.36
Urban LifestyleOPEN1.29
Community OrientationOPEN1.29
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Northern California
CountryShare
United States72.9%
United Kingdom4.5%
Canada3.0%

See Northern California audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Northern California have in United States?

Northern California has an estimated audience of 11,169,662 people in United States, concentrated in California and Texas.

What is the gender split and age of Northern California fans?

52.6% of Northern California fans are female, 47.4% are male, with an average age of 44.1 years.

Which brands do Northern California fans like most?

Northern California fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Northern California fans live in United States?

Northern California fans in United States are most concentrated in California (reach 6,123,475), Texas (reach 825,292), and Florida (reach 538,105). These three regions account for the largest share of the active audience.

What other brands do Northern California fans also like?

Beyond Northern California itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Golden Gate Bridge (24.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.