Rascasse Audience Intelligence

Sacramento, California Audience in United States

A data profile of the people who buy, follow and care about Sacramento, California in United States — modelled from more than twelve digital signal sources. Sacramento, California has an estimated audience of 12,475,648 people in United States.

#163among POI in United States#252in Travel & Leisure

The average Sacramento, California fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, Airbnb, FedEx, with strongest over-indexing on Pinterest (1.8× the country average).

Demographically, the Sacramento, California audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sacramento, California fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sacramento, California profile in United States.

Audience size
12.5M
in United States
Gender
53.6%♀
46.4% male
Age
42.4
average years
Country rank
#2860
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sacramento, California fans

53.6% are female, 46.4% are male, average age 42.4.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Sacramento, California audience in United States
MetricValue
Female53.6%
Male46.4%
Average age42.4
Estimated audience size12,475,648
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Sacramento, California audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Sacramento, California audience comes from United States.

Worldwide audience distribution share by country for Sacramento, California
CountryShare
United States69.0%
India4.0%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sacramento, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Sacramento, California fans by region: top regions in United States
#RegionReachAffinity×
01California~3M2.28×
02Oregon~300K1.83×
03Nevada~200K1.71×
04Utah~200K1.67×
05Idaho~100K1.53×
06Arizona~300K1.29×
07New Mexico~80K1.29×
08Montana~40K1.24×
09Alaska~30K1.21×
10Washington~300K1.17×
11Wyoming~20K1.17×
12Colorado~200K1.14×
13Arkansas~100K1.07×
14Texas~1M1.06×
15Kansas~100K1.05×
16Nebraska~60K1.04×
17Missouri~200K1.03×
18Oklahoma~100K1.02×
19Iowa~100K0.99×
20North Dakota~30K0.99×
21Mississippi~100K0.96×
22South Dakota~30K0.96×
23Vermont~20K0.92×
24Washington, District of Columbia~30K0.91×
25Louisiana~100K0.90×
26Indiana~200K0.89×
27Kentucky~100K0.88×
28Georgia~300K0.87×
29Maine~40K0.87×
30Illinois~400K0.86×
31Alabama~100K0.86×
32New Hampshire~40K0.86×
33Rhode Island~30K0.86×
34Tennessee~200K0.85×
35Wisconsin~200K0.84×
36Delaware~30K0.84×
37Minnesota~100K0.83×
38Ohio~300K0.82×
39South Carolina~200K0.82×
40West Virginia~50K0.82×
41Virginia~200K0.81×
42Florida~600K0.77×
43North Carolina~300K0.77×
44Michigan~200K0.76×
45Connecticut~100K0.76×
46Massachusetts~200K0.73×
47Maryland~200K0.73×
48New Jersey~200K0.69×
49New York~500K0.68×
50Pennsylvania~300K0.66×
Fig. 06

Affinity by region

Affinity by region — Sacramento, California, United States
0.66×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sacramento, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sacramento, California audience
#·InterestCategoryAffinity×
01Golden Gate BridgeTravel & Leisure9.54×
02KTVUMovies & TV7.59×
03American ExpressBusiness & Career3.08×
04FedExBusiness & Career2.70×
05Renewable energyBusiness & Career2.54×
06Car rentalsCars & Mobility2.49×
07Microwave ovenHome & Garden2.40×
08Solar energyHome & Garden2.30×
09Discount storesShopping2.15×
10Mortgage loansBusiness & Career2.09×
11Panda ExpressFood & Beverages2.05×
12AirbnbTravel & Leisure1.93×
13PinterestInternet & Social Media1.80×
14Shopping mallsShopping1.79×
15SubwayFood & Beverages1.74×
16Pizza HutFood & Beverages1.72×
17McDonald'sFood & Beverages1.68×
18BarbecueFood & Beverages1.64×
19Burger KingFood & Beverages1.57×
20IKEAHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sacramento, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sacramento, California audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Family OrientationCONSERVATISM1.54×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sacramento, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Luxury OrientationPREMIUM0.93×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sacramento, California have in United States?

Sacramento, California has an estimated audience of 12,475,648 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sacramento, California fans?

53.6% of Sacramento, California fans are female, 46.4% are male, with an average age of 42.4 years.

03

Which brands do Sacramento, California fans like most?

Sacramento, California fans show strongest brand affinity for Pinterest (1.8×), Airbnb (1.93×), and FedEx (2.7×) over the country average.

04

Where do Sacramento, California fans live in United States?

Sacramento, California fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sacramento, California fans also like?

Beyond Sacramento, California itself, the audience over-indexes on Airbnb (1.93×), FedEx (2.7×), American Express (3.08×), and Mortgage loans (2.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sacramento, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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