Sacramento, California Audience in United States
Sacramento, California has an estimated audience of 12,475,648 people in United States. 53.6% are female, 46.4% are male, average age 42.4. Top brand affinities: Hibachi, Goop, Governor of Michigan, Wok, Google Home.
Top brand affinities include Hibachi, Goop, Governor of Michigan, with strongest over-indexing on Hibachi (25.26× the country average). Demographically, the Sacramento, California audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Sacramento, California fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.4 |
| Estimated audience size | 12,475,648 |
Audience persona
The typical Sacramento, California fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Hibachi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 25.26× | Food & Beverages |
| Goop | 14.23× | Internet & Social Media |
| Governor of Michigan | 15.36× | Politics & Society |
| Wok | 13.36× | Food & Beverages |
| Google Home | 12.71× | Technology & Electronics |
| Grinch | 7.55× | Movies & TV |
| Israel | 3.69× | Travel & Leisure |
| Vocal harmony | 7.46× | Music & Radio |
| headspace | 15.24× | Health |
| Grace Slick | 12.75× | Music & Radio |
| Hipster | 13.95× | Politics & Society |
| Cherish (group) | 15.22× | Music & Radio |
| Fairy godmother | 8.94× | Literature |
| TV Fanatic | 11.59× | Movies & TV |
| El Paso County, Colorado | 13.27× | Travel & Leisure |
| Ira Glass | 17.39× | Music & Radio |
| No Escape (1994 film) | 10.44× | Movies & TV |
| Guitarist (magazine) | 10.43× | Music & Radio |
| Gift registry | 10.69× | Kids & Family |
| Hang Seng Index | 10.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.44 |
| Luxury Orientation | PREMIUM | 1.91 |
| Patriotism | CONSERVATISM | 1.35 |
| Design Affinity | PREMIUM | 1.29 |
| Community Orientation | OPEN | 1.28 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| India | 4.0% |
| United Kingdom | 2.8% |
See Sacramento, California audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sacramento, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.