Sacramento, California Audience in United States
Sacramento, California has an estimated audience of 12,475,648 people in United States. 53.6% are female, 46.4% are male, average age 42.4. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.09× the country average). Demographically, the Sacramento, California audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Sacramento, California fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.4 |
| Estimated audience size | 12,475,648 |
Audience persona
The typical Sacramento, California fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.09× | Business & Career |
| Google Maps | 14.73× | Internet & Social Media |
| Indeed.com | 12.51× | Business & Career |
| CarGurus | 17.58× | Cars & Mobility |
| Enterprise Rent-A-Car | 13.63× | Cars & Mobility |
| Beetlejuice | 9.94× | Movies & TV |
| Bruce Willis | 14.58× | Movies & TV |
| DeviantArt | 14.17× | Internet & Social Media |
| Diane Keaton | 12.27× | Movies & TV |
| Keira Knightley | 25.5× | Movies & TV |
| AccuWeather | 12.61× | Home & Garden |
| Circle K | 13.71× | Shopping |
| Clint Eastwood | 17.39× | Movies & TV |
| Khan Academy | 15.66× | Business & Career |
| Billy Bob Thornton | 16.03× | Movies & TV |
| Google News | 10.61× | News |
| ICloud | 16.32× | Technology & Electronics |
| Jollibee | 18.68× | Food & Beverages |
| Aaron Rodgers | 10.79× | Sports |
| Catherine Zeta-Jones | 19.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.44 |
| Luxury Orientation | PREMIUM | 1.91 |
| Patriotism | CONSERVATISM | 1.35 |
| Design Affinity | PREMIUM | 1.29 |
| Community Orientation | OPEN | 1.28 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| India | 4.0% |
| United Kingdom | 2.8% |
See Sacramento, California audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sacramento, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.