A data profile of the people who buy, follow and care about Drum Corps International in United States — modelled from more than twelve digital signal sources. Drum Corps International has an estimated audience of 535,550 people in United States.
The average Drum Corps International fan in United States is 40.7 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Courvoisier, School of Rock, Anna Faris, with strongest over-indexing on Courvoisier (144.82× the country average).
Demographically, the Drum Corps International audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Drum Corps International fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Courvoisier.
The key figures that characterise the Drum Corps International profile in United States.
37.0% are female, 63.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 40.7 |
| Estimated audience size | 535,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 29% |
Where the Drum Corps International audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~4K | 2.59× | |
| 02 | Indiana | ~20K | 2.22× | |
| 03 | Wyoming | ~2K | 1.89× | |
| 04 | South Dakota | ~2K | 1.47× | |
| 05 | Alabama | ~10K | 1.44× | |
| 06 | Louisiana | ~10K | 1.38× | |
| 07 | Tennessee | ~10K | 1.30× | |
| 08 | Iowa | ~6K | 1.28× | |
| 09 | Wisconsin | ~10K | 1.27× | |
| 10 | Oklahoma | ~7K | 1.22× | |
| 11 | Mississippi | ~5K | 1.22× | |
| 12 | Kansas | ~5K | 1.22× | |
| 13 | Missouri | ~10K | 1.17× | |
| 14 | Kentucky | ~8K | 1.17× | |
| 15 | Texas | ~50K | 1.15× | |
| 16 | Ohio | ~20K | 1.14× | |
| 17 | West Virginia | ~3K | 1.06× | |
| 18 | Oregon | ~6K | 1.01× | |
| 19 | Arkansas | ~5K | 1.01× | |
| 20 | New Hampshire | ~2K | 1.00× | |
| 21 | Pennsylvania | ~20K | 0.97× | |
| 22 | Nebraska | ~3K | 0.95× | |
| 23 | Utah | ~5K | 0.94× | |
| 24 | Georgia | ~20K | 0.92× | |
| 25 | Massachusetts | ~10K | 0.92× | |
| 26 | Idaho | ~2K | 0.92× | |
| 27 | South Carolina | ~7K | 0.89× | |
| 28 | Virginia | ~10K | 0.88× | |
| 29 | Washington | ~10K | 0.88× | |
| 30 | Delaware | ~1K | 0.87× | |
| 31 | Maryland | ~8K | 0.85× | |
| 32 | North Carolina | ~10K | 0.83× | |
| 33 | Arizona | ~9K | 0.83× | |
| 34 | Montana | ~1K | 0.83× | |
| 35 | Illinois | ~10K | 0.82× | |
| 36 | Minnesota | ~6K | 0.81× | |
| 37 | Colorado | ~7K | 0.79× | |
| 38 | New Mexico | ~2K | 0.78× | |
| 39 | California | ~50K | 0.77× | |
| 40 | Michigan | ~10K | 0.76× | |
| 41 | Rhode Island | ~1K | 0.76× | |
| 42 | New Jersey | ~10K | 0.75× | |
| 43 | Connecticut | ~4K | 0.75× | |
| 44 | North Dakota | <1K | 0.75× | |
| 45 | Maine | ~1K | 0.72× | |
| 46 | Hawaii | ~2K | 0.70× | |
| 47 | Alaska | <1K | 0.70× | |
| 48 | Florida | ~20K | 0.61× | |
| 49 | Nevada | ~3K | 0.55× | |
| 50 | New York | ~10K | 0.47× |
The strongest cross-interests of the Drum Corps International audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Courvoisier | Food & Beverages | 144.82× | ||
| 02 | Xylophone | Music & Radio | 68.90× | ||
| 03 | Roger Taylor (Queen drummer) | Music & Radio | 34.61× | ||
| 04 | School of Rock | Movies & TV | 22.28× | ||
| 05 | Sheila E. | Music & Radio | 18.89× | ||
| 06 | American Musical Supply | Shopping | 16.70× | ||
| 07 | Anna Faris | Movies & TV | 15.87× | ||
| 08 | Bordeaux wine | Food & Beverages | 15.87× | ||
| 09 | Reverb.com | Shopping | 13.22× | ||
| 10 | Terrell Owens | Sports | 12.82× | ||
| 11 | Roland Corporation | Music & Radio | 12.64× | ||
| 12 | Turntablism | Music & Radio | 7.95× | ||
| 13 | Eddie Van Halen | Music & Radio | 7.52× | ||
| 14 | Master class | Business & Career | 7.32× | ||
| 15 | Bass guitar | Music & Radio | 2.58× | ||
| 16 | Ticketmaster | Travel & Leisure | 2.13× | ||
| 17 | Musical theatre | Movies & TV | 2.03× | ||
| 18 | Musical instrument | Music & Radio | 1.69× | ||
| 19 | Superman | Movies & TV | 1.64× | ||
| 20 | Classical music | Music & Radio | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.82× |
Drum Corps International has an estimated audience of 535,550 people in United States, concentrated in Texas and California.
37.0% of Drum Corps International fans are female, 63.0% are male, with an average age of 40.7 years.
Drum Corps International fans show strongest brand affinity for Courvoisier (144.82×), School of Rock (22.28×), and Anna Faris (15.87×) over the country average.
Drum Corps International fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Drum Corps International itself, the audience over-indexes on School of Rock (22.28×), Anna Faris (15.87×), Roger Taylor (Queen drummer) (34.61×), and Master class (7.32×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Drum Corps International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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