Drum Corps International Audience in United States

Drum Corps International has an estimated audience of 540,687 people in United States. 37.0% are female, 63.0% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Courvoisier, Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Microblogging.

The average Drum Corps International fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Courvoisier, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Courvoisier (99.46× the country average). Demographically, the Drum Corps International audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: NGO / Political Party

Demographics of Drum Corps International fans

Demographic split for Drum Corps International audience in United States
MetricValue
Female37.0%
Male63.0%
Average age40.7
Estimated audience size540,687

Audience persona

The typical Drum Corps International fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Courvoisier.

Top regions in United States

Top regions ranked by reach for Drum Corps International in United States
RegionReachAffinity
Texas53,1291.14×
California49,0530.82×
Florida23,7130.65×
Indiana21,8782.21×
Ohio19,2511.16×
Pennsylvania18,9901.04×
Illinois15,7490.87×
Georgia15,3380.92×
New York15,2570.5×
North Carolina14,6150.9×
Tennessee14,4831.34×
Virginia11,8860.9×
Michigan11,0930.78×
Wisconsin11,0271.36×
Massachusetts10,3190.97×
Missouri10,2951.18×
Alabama10,2881.36×
New Jersey10,2320.74×
Washington10,0600.93×
Louisiana9,7421.4×
Arizona9,3730.85×
Maryland8,0430.87×
Kentucky7,4271.1×
Oklahoma7,3061.22×
South Carolina7,2160.89×
Colorado7,1910.84×
Minnesota6,4730.84×
Oregon6,1550.99×
Iowa5,8311.31×
Mississippi5,4401.22×
Kansas5,2291.23×
Utah4,7460.98×
Arkansas4,5181.01×
Washington, District of Columbia3,8352.36×
Connecticut3,8170.7×
Nevada2,7290.52×
West Virginia2,6431.05×
Idaho2,5420.94×
Nebraska2,5240.93×
New Hampshire2,2081.04×
New Mexico1,8790.69×
South Dakota1,8381.47×
Wyoming1,6132.01×
Delaware1,3550.91×
Hawaii1,2990.56×
Maine1,2290.63×
Montana1,0580.71×
Rhode Island1,0260.6×
North Dakota6350.57×
Vermont4220.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drum Corps International audience
BrandAffinityCategory
Courvoisier99.46×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven58.13×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Anna Faris15.87×Movies & TV
School of Rock18.12×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Reverb.com14.47×Shopping
Bass guitar3.43×Music & Radio
CME Group34.97×Business & Career
Superman1.63×Movies & TV
Sheila E.23.19×Music & Radio
Roger Taylor (Queen drummer)27.74×Music & Radio
Master class5.6×Business & Career
Terrell Owens15.87×Sports
Hobby Lobby2.03×Home & Garden
Musical theatre2.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drum Corps International audience
TraitClusterScore
Early Adopter MentalityPOWER1.46
SustainabilityBALANCE1.32
LGBTQ+ IdentityOPEN1.26
DIY MentalityTHRILL1.13
Sports ActivityPOWER1.11
TraditionCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Drum Corps International
CountryShare
United States60.0%
Japan5.6%
Germany3.7%

See Drum Corps International audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Drum Corps International have in United States?

Drum Corps International has an estimated audience of 540,687 people in United States, concentrated in Texas and California.

What is the gender split and age of Drum Corps International fans?

37.0% of Drum Corps International fans are female, 63.0% are male, with an average age of 40.7 years.

Which brands do Drum Corps International fans like most?

Drum Corps International fans show strongest brand affinity for Courvoisier (99.46×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Drum Corps International fans live in United States?

Drum Corps International fans in United States are most concentrated in Texas (reach 53,129), California (reach 49,053), and Florida (reach 23,713). These three regions account for the largest share of the active audience.

What other brands do Drum Corps International fans also like?

Beyond Drum Corps International itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), PSV Eindhoven (58.13×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drum Corps International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.