Drum Corps International Audience in United States

Drum Corps International logo

Drum Corps International has an estimated audience of 540,687 people in United States. 37.0% are female, 63.0% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Israel, Combat sport, Morphine (band), Dog breed, Keene State College.

The average Drum Corps International fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Combat sport, Morphine (band), with strongest over-indexing on Israel (14.47× the country average). Demographically, the Drum Corps International audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: NGO / Political Party

Demographics of Drum Corps International fans

Demographic split for Drum Corps International audience in United States
MetricValue
Female37.0%
Male63.0%
Average age40.7
Estimated audience size540,687

Audience persona

The typical Drum Corps International fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Drum Corps International in United States
RegionReachAffinity
Texas53,1291.14×
California49,0530.82×
Florida23,7130.65×
Indiana21,8782.21×
Ohio19,2511.16×
Pennsylvania18,9901.04×
Illinois15,7490.87×
Georgia15,3380.92×
New York15,2570.5×
North Carolina14,6150.9×
Tennessee14,4831.34×
Virginia11,8860.9×
Michigan11,0930.78×
Wisconsin11,0271.36×
Massachusetts10,3190.97×
Missouri10,2951.18×
Alabama10,2881.36×
New Jersey10,2320.74×
Washington10,0600.93×
Louisiana9,7421.4×
Arizona9,3730.85×
Maryland8,0430.87×
Kentucky7,4271.1×
Oklahoma7,3061.22×
South Carolina7,2160.89×
Colorado7,1910.84×
Minnesota6,4730.84×
Oregon6,1550.99×
Iowa5,8311.31×
Mississippi5,4401.22×
Kansas5,2291.23×
Utah4,7460.98×
Arkansas4,5181.01×
Washington, District of Columbia3,8352.36×
Connecticut3,8170.7×
Nevada2,7290.52×
West Virginia2,6431.05×
Idaho2,5420.94×
Nebraska2,5240.93×
New Hampshire2,2081.04×
New Mexico1,8790.69×
South Dakota1,8381.47×
Wyoming1,6132.01×
Delaware1,3550.91×
Hawaii1,2990.56×
Maine1,2290.63×
Montana1,0580.71×
Rhode Island1,0260.6×
North Dakota6350.57×
Vermont4220.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drum Corps International audience
BrandAffinityCategory
Israel14.47×Travel & Leisure
Combat sport3.26×Sports
Morphine (band)14.81×Music & Radio
Dog breed1.63×Pets & Animals
Keene State College34.97×Business & Career
UK garage4.6×Music & Radio
University of Florida College of Medicine27.74×Business & Career
Home staging3.79×Home & Garden
Nebraska1.93×Travel & Leisure
Bank account1.68×Business & Career
Kay Arthur15.15×Literature
South Asian cuisine5.47×Food & Beverages
Days Out With Kids9.06×Travel & Leisure
Sailor2.63×Travel & Leisure
Wikia1.79×Internet & Social Media
Sinaloa1.79×Travel & Leisure
Stylish Eve99.46×Fashion & Accessoires
Corona (band)2.69×Music & Radio
Superintendent (education)4.33×Business & Career
JibJab2.45×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drum Corps International audience
TraitClusterScore
Early Adopter MentalityPOWER1.46
SustainabilityBALANCE1.32
LGBTQ+ IdentityOPEN1.26
DIY MentalityTHRILL1.13
Sports ActivityPOWER1.11
TraditionCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Drum Corps International
CountryShare
United States60.0%
Japan5.6%
Germany3.7%

See Drum Corps International audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Drum Corps International have in United States?

Drum Corps International has an estimated audience of 540,687 people in United States, concentrated in Texas and California.

What is the gender split and age of Drum Corps International fans?

37.0% of Drum Corps International fans are female, 63.0% are male, with an average age of 40.7 years.

Which brands do Drum Corps International fans like most?

Drum Corps International fans show strongest brand affinity for Israel (14.47×), Combat sport (3.26×), and Morphine (band) (14.81×) over the country average.

Where do Drum Corps International fans live in United States?

Drum Corps International fans in United States are most concentrated in Texas (reach 53,129), California (reach 49,053), and Florida (reach 23,713). These three regions account for the largest share of the active audience.

What other brands do Drum Corps International fans also like?

Beyond Drum Corps International itself, the audience over-indexes on Combat sport (3.26×), Morphine (band) (14.81×), Dog breed (1.63×), and Keene State College (34.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drum Corps International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.