McCoy's (crisp) Audience in United States

McCoy's (crisp) has an estimated audience of 986,290 people in United States. 50.4% are female, 49.6% are male, average age 35.5. Top regions: Texas, New York, Oklahoma.
The average McCoy's (crisp) fan in United States is 35.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, Oklahoma.
Category: Food & Beverages · Type: Brand
Demographics of McCoy's (crisp) fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.5 |
| Estimated audience size | 986,290 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 739,717 | 21.55× |
| New York | 49,245 | 0.89× |
| Oklahoma | 43,174 | 3.94× |
| Florida | 42,402 | 0.64× |
| New Mexico | 38,534 | 7.79× |
| California | 32,452 | 0.3× |
| Pennsylvania | 12,875 | 0.39× |
| Tennessee | 12,809 | 0.65× |
| North Carolina | 12,570 | 0.42× |
| Colorado | 12,226 | 0.79× |
| Illinois | 10,915 | 0.33× |
| Virginia | 10,699 | 0.45× |
| Ohio | 10,432 | 0.34× |
| Georgia | 9,729 | 0.32× |
| Alabama | 9,269 | 0.67× |
| Missouri | 9,114 | 0.57× |
| Mississippi | 8,169 | 1.01× |
| Arizona | 7,492 | 0.37× |
| Minnesota | 6,970 | 0.49× |
| Oregon | 6,941 | 0.61× |
| Indiana | 6,806 | 0.38× |
| Louisiana | 6,757 | 0.53× |
| Wisconsin | 6,187 | 0.42× |
| Washington | 6,186 | 0.31× |
| New Jersey | 6,116 | 0.24× |
| Michigan | 5,939 | 0.23× |
| Kentucky | 5,551 | 0.45× |
| South Carolina | 4,974 | 0.34× |
| Arkansas | 4,592 | 0.57× |
| Maryland | 4,002 | 0.24× |
| Iowa | 3,563 | 0.44× |
| Kansas | 3,273 | 0.42× |
| Massachusetts | 3,254 | 0.17× |
| Utah | 2,014 | 0.23× |
| Connecticut | 1,821 | 0.18× |
| Nevada | 1,676 | 0.18× |
| West Virginia | 1,435 | 0.31× |
| Nebraska | 1,362 | 0.28× |
| Idaho | 1,149 | 0.23× |
| New Hampshire | 847 | 0.22× |
| Hawaii | 694 | 0.16× |
| Washington, District of Columbia | 692 | 0.23× |
| North Dakota | 647 | 0.32× |
| Rhode Island | 596 | 0.19× |
| Maine | 515 | 0.15× |
| Montana | 508 | 0.19× |
| South Dakota | 479 | 0.21× |
| Delaware | 461 | 0.17× |
| Alaska | 354 | 0.17× |
| Wyoming | 287 | 0.2× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.4% |
| United Kingdom | 9.2% |
| Japan | 2.4% |
See McCoy's (crisp) audiences in other countries
More Food & Beverages audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for McCoy's (crisp). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.