Rascasse Audience Intelligence

Courvoisier Target Market in Germany

Courvoisier has an estimated audience of 37K people in Germany.

#118among Spirits in Germany
#6961among brands in Germany
#2744in Food & Beverages

The average Courvoisier fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

Its fans are 4.6 years younger than the group average of 39.7.

Women make up 42.6% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 336 objects in Spirits, Courvoisier fans stand out for their interest in Vineyard Vines, Château d'Yquem and Domaine de la Romanée-Conti.

Most fans live in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top affinities include Vineyard Vines, Château d'Yquem, Domaine de la Romanée-Conti, with strongest over-indexing on Vineyard Vines (160.51× the country average).

Demographically, the Courvoisier audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical Courvoisier fan in Germany is more male, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Vineyard Vines.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
37K
in Germany
Gender
42.6%♀
57.4% male
Age
35.1
average years
Country rank
#60597
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Courvoisier

42.6% are female, 57.4% are male, average age 35.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Courvoisier audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age35.1
Estimated audience size37K
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Courvoisier audience in Germany
Age bracketShare%
16-2434%
25-3419%
35-4417%
45-5420%
55+10%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Courvoisier audience comes from Germany.

Worldwide audience distribution share by country for Courvoisier
CountryShare
United States35.9%
United Kingdom10.6%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Courvoisier customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~6K1.63×
02Hamburg~1K1.28×
03Hessen~4K1.27×
04Berlin~2K1.23×
05Bayern~7K1.11×
06Bremen<1K1.07×
07Baden-Württemberg~5K1.03×
08Nordrhein-Westfalen~8K0.99×
09Saarland<1K0.99×
10Rheinland-Pfalz~2K0.93×
11Schleswig-Holstein~1K0.88×
12Mecklenburg-Vorpommern<1K0.85×
13Brandenburg<1K0.84×
14Sachsen-Anhalt<1K0.84×
15Sachsen~2K0.83×
16Thüringen<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Courvoisier, Germany
0.82×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Courvoisier audience vs. the country average
#·InterestCategoryAffinity×
01Vineyard VinesFashion & Accessoires160.51×
02Château d'YquemFood & Beverages141.41×
03Domaine de la Romanée-ContiFood & Beverages128.67×
04Château Cheval BlancFood & Beverages121.93×
05Nikka Whisky DistillingFood & Beverages111.11×
06BollingerFood & Beverages111.10×
07Perrier-JouëtFood & Beverages110.69×
08Alain DucasseFood & Beverages82.33×
09Champagne KrugFood & Beverages70.11×
10Martell (cognac)Food & Beverages68.18×
11MezcalFood & Beverages53.67×
12OenologyBusiness & Career43.79×
13GrappaFood & Beverages37.99×
14HennessyFood & Beverages20.36×
15Veuve ClicquotFood & Beverages20.12×
16Stay at HomeHealth20.00×
17Teen Fashion.Fashion & Accessoires20.00×
18Ramazzotti (liqueur)Food & Beverages20.00×
19Belvedere (vodka)Food & Beverages16.22×
20Wine & SpiritsFood & Beverages8.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Courvoisier audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Courvoisier audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.09×
Career OrientationPOWER2.91×
Quality AwarenessPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Courvoisier audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.19×
Design AffinityPREMIUM1.19×
Family OrientationCONSERVATISM1.20×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Courvoisier over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/courvoisier-31927” · Methodology