Thermomix Audience in United States

Thermomix logo

Thermomix has an estimated audience of 599,844 people in United States. 55.1% are female, 44.9% are male, average age 39.8. Top regions: California, Florida, Texas. Top brand affinities: AutoZone, Steaming, Onet.pl, Nazareth, Ruinart (Champagne).

The average Thermomix fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include AutoZone, Steaming, Onet.pl, with strongest over-indexing on AutoZone (7.68× the country average). Demographically, the Thermomix audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Thermomix fans

Demographic split for Thermomix audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.8
Estimated audience size599,844

Audience persona

The typical Thermomix fan in United States is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Thermomix in United States
RegionReachAffinity
California90,1461.37×
Florida86,7752.14×
Texas78,9661.53×
New York49,6211.48×
Illinois40,8902.05×
New Jersey24,1961.59×
Pennsylvania18,7480.93×
Georgia18,6321.01×
Massachusetts18,3671.55×
North Carolina17,9300.99×
Virginia17,4001.19×
Washington17,2021.43×
Michigan15,8771.01×
Ohio13,6060.74×
Arizona12,4881.02×
Colorado11,8871.26×
Maryland10,0960.98×
Tennessee9,8720.82×
Connecticut9,6261.6×
Indiana8,7850.8×
South Carolina7,8640.87×
Minnesota7,8410.91×
Missouri7,5490.78×
Wisconsin7,4470.83×
Oregon7,3961.08×
Nevada6,4851.12×
Utah5,5401.03×
Alabama5,4250.65×
Louisiana5,3280.69×
Kentucky5,2960.7×
Oklahoma4,8930.73×
Washington, District of Columbia3,7332.07×
Kansas3,6210.77×
Arkansas3,5060.71×
Iowa3,2340.65×
Hawaii2,5821×
Mississippi2,3940.48×
New Mexico2,3930.8×
Idaho2,2330.74×
New Hampshire2,1840.92×
Nebraska2,0940.7×
Maine1,8880.88×
Rhode Island1,6520.87×
West Virginia1,5240.55×
Montana1,3550.81×
Delaware1,1170.68×
Alaska1,0800.84×
Vermont9850.94×
North Dakota8310.67×
South Dakota7300.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thermomix audience
BrandAffinityCategory
AutoZone7.68×Cars & Mobility
Steaming46.15×Home & Garden
Onet.pl37.46×News
Nazareth10.58×Travel & Leisure
Ruinart (Champagne)87×Food & Beverages
Lease7.83×Business & Career
IHOP5.79×Food & Beverages
Nokia19.93×Technology & Electronics
Rail transport modelling20×Cars & Mobility
Advance Auto Parts6.1×Cars & Mobility
Planes, Trains and Automobiles20×Movies & TV
Electric toothbrush13.01×Health
Transport2.85×Cars & Mobility
WMF111.54×Home & Garden
Wirtualna Polska42.5×News
Dental public health13.06×Health
Wikipedia3.44×Internet & Social Media
Sherwin-Williams6.47×Business & Career
Power tool4.02×Home & Garden
Mexico3.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thermomix audience
TraitClusterScore
Pet OwnershipJOY2.96
Price SensitivityPREMIUM1.7
Design AffinityPREMIUM1.64
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.46
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Thermomix
CountryShare
Germany25.9%
France12.4%
Spain7.7%

See Thermomix audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Thermomix have in United States?

Thermomix has an estimated audience of 599,844 people in United States, concentrated in California and Florida.

What is the gender split and age of Thermomix fans?

55.1% of Thermomix fans are female, 44.9% are male, with an average age of 39.8 years.

Which brands do Thermomix fans like most?

Thermomix fans show strongest brand affinity for AutoZone (7.68×), Steaming (46.15×), and Onet.pl (37.46×) over the country average.

Where do Thermomix fans live in United States?

Thermomix fans in United States are most concentrated in California (reach 90,146), Florida (reach 86,775), and Texas (reach 78,966). These three regions account for the largest share of the active audience.

What other brands do Thermomix fans also like?

Beyond Thermomix itself, the audience over-indexes on Steaming (46.15×), Onet.pl (37.46×), Nazareth (10.58×), and Ruinart (Champagne) (87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermomix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.