Piña colada Audience in United States

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Piña colada has an estimated audience of 977,917 people in United States. 64.9% are female, 35.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Brazil (1985 film), Michael Irvin, Brandy, Single malt whisky, Cocktail.

The average Piña colada fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brazil (1985 film), Michael Irvin, Brandy, with strongest over-indexing on Brazil (1985 film) (21.71× the country average). Demographically, the Piña colada audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Piña colada fans

Demographic split for Piña colada audience in United States
MetricValue
Female64.9%
Male35.1%
Average age36.6
Estimated audience size977,917

Audience persona

The typical Piña colada fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Brazil (1985 film).

Top regions in United States

Top regions ranked by reach for Piña colada in United States
RegionReachAffinity
California108,0461×
Texas87,3651.04×
Florida81,0711.22×
New York66,7221.22×
Illinois35,4451.09×
Pennsylvania33,5561.02×
Georgia30,8151.02×
North Carolina30,3481.03×
New Jersey27,1511.09×
Ohio26,5360.88×
Virginia24,1921.02×
Michigan23,2380.91×
Washington21,9761.12×
Massachusetts21,6931.13×
Tennessee18,4980.94×
Arizona18,4270.92×
Indiana16,3480.92×
Maryland16,1800.96×
South Carolina15,3761.05×
Missouri14,8540.94×
Wisconsin14,3920.98×
Minnesota13,1020.94×
Colorado13,0920.85×
Alabama12,4500.91×
Louisiana12,0580.96×
Oregon11,6381.04×
Hawaii11,2392.67×
Kentucky11,1960.91×
Connecticut10,4191.06×
Oklahoma10,1170.93×
Nevada9,4201×
Utah8,0320.92×
Arkansas7,3950.92×
Iowa7,3240.91×
Kansas6,8590.89×
Mississippi6,8510.85×
Nebraska4,5580.93×
Idaho4,4860.91×
New Mexico4,0800.83×
West Virginia3,7640.83×
New Hampshire3,7010.96×
Maine3,6891.05×
Rhode Island2,8770.92×
Washington, District of Columbia2,7770.94×
Montana2,5410.94×
Delaware2,4070.89×
Alaska2,2671.08×
South Dakota1,9830.88×
North Dakota1,8720.93×
Vermont1,4700.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piña colada audience
BrandAffinityCategory
Brazil (1985 film)21.71×Movies & TV
Michael Irvin26.32×Sports
Brandy19.62×Food & Beverages
Single malt whisky11.73×Food & Beverages
Cocktail3.64×Food & Beverages
Wine & Spirits6.37×Food & Beverages
Margarita12.59×Food & Beverages
Don Julio13.19×Food & Beverages
Drinking4.54×Food & Beverages
Food and drink1.7×Food & Beverages
Reggie Miller19.39×Sports
Date Night12.1×Movies & TV
TikTok2.2×Internet & Social Media
DeLeón Tequila31.89×Food & Beverages
Blended whiskey8.83×Food & Beverages
Red wine6.33×Food & Beverages
The Botanist (gin)26.74×Food & Beverages
Mixed drink5.96×Food & Beverages
Chipotle Mexican Grill3.51×Food & Beverages
Distilled beverage2.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piña colada audience
TraitClusterScore
IndulgenceJOY2.26
Urban LifestyleOPEN1.35
Price SensitivityPREMIUM1.33
Luxury OrientationPREMIUM1.32
SustainabilityBALANCE1.3
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Piña colada
CountryShare
United States19.8%
United Kingdom8.4%
Japan8.3%

See Piña colada audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Piña colada have in United States?

Piña colada has an estimated audience of 977,917 people in United States, concentrated in California and Texas.

What is the gender split and age of Piña colada fans?

64.9% of Piña colada fans are female, 35.1% are male, with an average age of 36.6 years.

Which brands do Piña colada fans like most?

Piña colada fans show strongest brand affinity for Brazil (1985 film) (21.71×), Michael Irvin (26.32×), and Brandy (19.62×) over the country average.

Where do Piña colada fans live in United States?

Piña colada fans in United States are most concentrated in California (reach 108,046), Texas (reach 87,365), and Florida (reach 81,071). These three regions account for the largest share of the active audience.

What other brands do Piña colada fans also like?

Beyond Piña colada itself, the audience over-indexes on Michael Irvin (26.32×), Brandy (19.62×), Single malt whisky (11.73×), and Cocktail (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piña colada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.