Rascasse Audience Intelligence

Piña colada Audience in United States

A data profile of the people who buy, follow and care about Piña colada in United States — modelled from more than twelve digital signal sources. Piña colada has an estimated audience of 977,917 people in United States.

#57among Alcohol in United States#8747among Topic in United States#1335in Food & Beverages

The average Piña colada fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brazil (1985 film), Michael Irvin, Brandy, with strongest over-indexing on Brazil (1985 film) (21.71× the country average).

Demographically, the Piña colada audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Piña colada fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Brazil (1985 film).

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piña colada profile in United States.

Audience size
978K
in United States
Gender
64.9%♀
35.1% male
Age
36.6
average years
Country rank
#24041
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Piña colada fans

64.9% are female, 35.1% are male, average age 36.6.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Piña colada audience in United States
MetricValue
Female64.9%
Male35.1%
Average age36.6
Estimated audience size977,917
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Piña colada audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Piña colada audience comes from United States.

Worldwide audience distribution share by country for Piña colada
CountryShare
United States20.5%
United Kingdom8.7%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piña colada audience in United States is strongest.

Fig. 05

Top regions by affinity

Piña colada fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.47×
02Florida~80K1.27×
03Alaska~2K1.16×
04New York~60K1.14×
05New Jersey~30K1.12×
06Massachusetts~20K1.12×
07Connecticut~10K1.12×
08Oregon~10K1.06×
09Texas~90K1.05×
10North Carolina~30K1.04×
11South Carolina~20K1.04×
12Washington~20K1.03×
13Georgia~30K1.02×
14Nevada~10K1.01×
15California~100K1.00×
16Illinois~30K1.00×
17Virginia~20K1.00×
18Pennsylvania~30K0.99×
19South Dakota~2K0.99×
20Wisconsin~10K0.98×
21Louisiana~10K0.98×
22Montana~3K0.98×
23Maryland~20K0.97×
24Maine~3K0.97×
25Delaware~3K0.97×
26North Dakota~2K0.97×
27Kentucky~10K0.96×
28Kansas~7K0.95×
29Rhode Island~3K0.95×
30Indiana~20K0.94×
31Minnesota~10K0.94×
32New Hampshire~4K0.94×
33Alabama~10K0.93×
34Michigan~20K0.92×
35Arizona~20K0.92×
36Oklahoma~10K0.92×
37Tennessee~20K0.91×
38Iowa~7K0.91×
39Arkansas~7K0.91×
40Nebraska~4K0.91×
41Vermont~2K0.91×
42Missouri~10K0.90×
43Utah~8K0.90×
44Idaho~4K0.90×
45Mississippi~7K0.87×
46New Mexico~4K0.87×
47West Virginia~4K0.87×
48Ohio~30K0.86×
49Colorado~10K0.86×
50Washington, District of Columbia~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Piña colada, United States
0.85×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piña colada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piña colada audience
#·InterestCategoryAffinity×
01DeLeón TequilaFood & Beverages31.89×
02The Botanist (gin)Food & Beverages26.74×
03Michael IrvinSports26.32×
04Brazil (1985 film)Movies & TV21.71×
05BrandyFood & Beverages19.62×
06Don JulioFood & Beverages13.19×
07MargaritaFood & Beverages12.59×
08Date NightMovies & TV12.10×
09Single malt whiskyFood & Beverages11.73×
10Blended whiskeyFood & Beverages8.83×
11Wine & SpiritsFood & Beverages6.37×
12Red wineFood & Beverages6.33×
13Mixed drinkFood & Beverages5.96×
14DrinkingFood & Beverages4.54×
15CocktailFood & Beverages3.64×
16Chipotle Mexican GrillFood & Beverages3.51×
17WingstopFood & Beverages3.04×
18Distilled beverageFood & Beverages2.63×
19TikTokInternet & Social Media2.20×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piña colada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piña colada audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Luxury OrientationPREMIUM1.28×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piña colada audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
MindfulnessBALANCE0.84×
PatriotismCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Piña colada have in United States?

Piña colada has an estimated audience of 977,917 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Piña colada fans?

64.9% of Piña colada fans are female, 35.1% are male, with an average age of 36.6 years.

03

Which brands do Piña colada fans like most?

Piña colada fans show strongest brand affinity for Brazil (1985 film) (21.71×), Michael Irvin (26.32×), and Brandy (19.62×) over the country average.

04

Where do Piña colada fans live in United States?

Piña colada fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Piña colada fans also like?

Beyond Piña colada itself, the audience over-indexes on Michael Irvin (26.32×), Brandy (19.62×), Single malt whisky (11.73×), and Cocktail (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Piña colada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Piña colada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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