Michael Irvin Audience in United States

Michael Irvin logo

Michael Irvin has an estimated audience of 2,183,278 people in United States. 30.0% are female, 70.0% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Hauptschule, Nebraska, Gloria, Jingoism, Elsword.

The average Michael Irvin fan in United States is 42.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hauptschule, Nebraska, Gloria, with strongest over-indexing on Hauptschule (67.33× the country average). Demographically, the Michael Irvin audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Michael Irvin fans

Demographic split for Michael Irvin audience in United States
MetricValue
Female30.0%
Male70.0%
Average age42.6
Estimated audience size2,183,278

Audience persona

The typical Michael Irvin fan in United States is more male, around 42.6 years old, with strong Social Media Usage tendencies and a notable affinity for Hauptschule.

Top regions in United States

Top regions ranked by reach for Michael Irvin in United States
RegionReachAffinity
Texas410,9812.19×
California204,8450.85×
Florida201,8061.37×
New York101,7490.83×
Georgia95,8151.42×
Pennsylvania83,5411.14×
North Carolina77,9861.19×
Ohio69,1631.03×
Virginia66,5831.25×
Illinois64,2520.88×
New Jersey57,3831.03×
Maryland53,1321.42×
Tennessee51,8951.18×
Michigan49,2880.86×
Arizona46,7371.05×
Louisiana44,7121.59×
Alabama41,2411.35×
South Carolina41,0241.25×
Missouri37,6371.07×
Indiana36,5820.92×
Washington31,6650.72×
Massachusetts31,6160.74×
Colorado31,1760.91×
Oklahoma29,4751.22×
Kentucky28,3691.04×
Wisconsin26,9520.82×
Mississippi26,8251.49×
Minnesota22,3680.72×
Arkansas21,1011.17×
Connecticut19,9950.91×
Nevada19,9390.94×
Kansas18,5871.08×
Oregon17,2740.69×
Iowa16,6530.93×
Utah13,1880.67×
New Mexico11,7761.08×
Nebraska10,3720.95×
West Virginia9,2220.91×
Idaho8,3570.76×
Hawaii7,5000.8×
Delaware7,2061.2×
Washington, District of Columbia6,9311.06×
Montana5,4870.91×
New Hampshire5,2260.61×
Rhode Island4,7730.69×
South Dakota4,3270.86×
Maine4,2520.54×
North Dakota3,8980.87×
Alaska2,9420.63×
Wyoming2,4130.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Irvin audience
BrandAffinityCategory
Hauptschule67.33×Kids & Family
Nebraska8.69×Travel & Leisure
Gloria17.23×Music & Radio
Jingoism3.78×Politics & Society
Elsword20.63×Games
Horeca19×Travel & Leisure
Birthday Gifts3.64×Kids & Family
YouTube Red20×Movies & TV
Graham Greene6.46×Literature
Unique Gifts2.48×Shopping
Home equity1.96×Home & Garden
Cremona51.36×Travel & Leisure
KLIX (AM)20×Music & Radio
Grammarly4.12×Business & Career
Google Photos2.08×Technology & Electronics
Litter box1.62×Pets & Animals
Hawes29.41×Travel & Leisure
Chili con carne4.79×Food & Beverages
Kendra Scott1.73×Fashion & Accessoires
The Nice Guys4.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Irvin audience
TraitClusterScore
Social Media UsageJOY1.18
Career OrientationPOWER1.12
IndulgenceJOY1.09
Community OrientationOPEN1.04
Need for SecurityCONSERVATISM1.04
SpiritualityBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Michael Irvin
CountryShare
United States96.9%
Germany1.6%
Italy0.5%

See Michael Irvin audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Michael Irvin have in United States?

Michael Irvin has an estimated audience of 2,183,278 people in United States, concentrated in Texas and California.

What is the gender split and age of Michael Irvin fans?

30.0% of Michael Irvin fans are female, 70.0% are male, with an average age of 42.6 years.

Which brands do Michael Irvin fans like most?

Michael Irvin fans show strongest brand affinity for Hauptschule (67.33×), Nebraska (8.69×), and Gloria (17.23×) over the country average.

Where do Michael Irvin fans live in United States?

Michael Irvin fans in United States are most concentrated in Texas (reach 410,981), California (reach 204,845), and Florida (reach 201,806). These three regions account for the largest share of the active audience.

What other brands do Michael Irvin fans also like?

Beyond Michael Irvin itself, the audience over-indexes on Nebraska (8.69×), Gloria (17.23×), Jingoism (3.78×), and Elsword (20.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Irvin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.