Date Night Audience in United States

Date Night logo

Date Night has an estimated audience of 3,422,998 people in United States. 70.0% are female, 30.0% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Product design, Governor of Michigan, Vocal harmony.

The average Date Night fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Product design, with strongest over-indexing on Goop (14.98× the country average). Demographically, the Date Night audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Date Night fans

Demographic split for Date Night audience in United States
MetricValue
Female70.0%
Male30.0%
Average age36.6
Estimated audience size3,422,998

Audience persona

The typical Date Night fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Date Night in United States
RegionReachAffinity
California431,1511.15×
Texas363,5321.24×
Florida239,1171.03×
New York205,7221.08×
Illinois122,2001.07×
Georgia118,2371.12×
Pennsylvania105,4410.91×
North Carolina101,9000.99×
Ohio99,5720.94×
Michigan87,6860.98×
Arizona85,0901.22×
Washington83,4731.22×
New Jersey83,1710.96×
Virginia82,0470.98×
Colorado69,8561.29×
Tennessee68,6131×
Massachusetts65,5020.97×
Indiana63,9611.02×
Missouri63,2121.15×
Maryland59,0551×
Oregon58,8021.5×
Wisconsin53,1531.03×
Minnesota51,4991.05×
South Carolina48,9520.95×
Oklahoma47,8121.26×
Utah46,2101.51×
Alabama44,3500.93×
Louisiana41,6990.94×
Kentucky38,4000.89×
Connecticut31,7320.92×
Nevada31,3930.95×
Kansas28,9401.07×
Arkansas28,1781×
Iowa25,2500.9×
Mississippi22,6810.8×
Idaho22,1821.29×
New Mexico18,2621.06×
Nebraska15,3480.89×
Hawaii14,0170.95×
New Hampshire11,9250.88×
West Virginia10,6680.67×
Rhode Island10,0310.92×
Maine9,4910.77×
Washington, District of Columbia9,3260.91×
Montana8,1120.85×
Delaware7,3350.78×
Alaska6,7000.91×
South Dakota6,2770.79×
North Dakota5,5510.79×
Vermont4,4370.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Date Night audience
BrandAffinityCategory
Goop14.98×Internet & Social Media
Grinch9.78×Movies & TV
Product design4.32×Business & Career
Governor of Michigan16.19×Politics & Society
Vocal harmony9.08×Music & Radio
Fairy godmother14.12×Literature
Dog breed2.2×Pets & Animals
Hibachi14.59×Food & Beverages
Wok11.47×Food & Beverages
Historic site6.95×Arts & Culture
Google Home10.43×Technology & Electronics
headspace14.31×Health
Mathcore12.15×Music & Radio
Grace Slick12.43×Music & Radio
TV Fanatic15.02×Movies & TV
Cherish (group)15.33×Music & Radio
No Escape (1994 film)15.87×Movies & TV
Hipster12.99×Politics & Society
Harlow15.54×Travel & Leisure
Hardik Pandya18.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Date Night audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
Price SensitivityPREMIUM2.38
Design AffinityPREMIUM2.38
LGBTQ+ IdentityOPEN2.37
IndulgenceJOY2.21
Quality AwarenessPREMIUM2.15

Worldwide distribution

Worldwide audience distribution share by country for Date Night
CountryShare
United States60.4%
United Kingdom8.4%
Australia3.7%

See Date Night audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Date Night have in United States?

Date Night has an estimated audience of 3,422,998 people in United States, concentrated in California and Texas.

What is the gender split and age of Date Night fans?

70.0% of Date Night fans are female, 30.0% are male, with an average age of 36.6 years.

Which brands do Date Night fans like most?

Date Night fans show strongest brand affinity for Goop (14.98×), Grinch (9.78×), and Product design (4.32×) over the country average.

Where do Date Night fans live in United States?

Date Night fans in United States are most concentrated in California (reach 431,151), Texas (reach 363,532), and Florida (reach 239,117). These three regions account for the largest share of the active audience.

What other brands do Date Night fans also like?

Beyond Date Night itself, the audience over-indexes on Grinch (9.78×), Product design (4.32×), Governor of Michigan (16.19×), and Vocal harmony (9.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Date Night. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.