Date Night Audience in United States

Date Night has an estimated audience of 3,422,998 people in United States. 70.0% are female, 30.0% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Circle K, Indeed.com, Beetlejuice.

The average Date Night fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Circle K, with strongest over-indexing on Capital One (14.73× the country average). Demographically, the Date Night audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Date Night fans

Demographic split for Date Night audience in United States
MetricValue
Female70.0%
Male30.0%
Average age36.6
Estimated audience size3,422,998

Audience persona

The typical Date Night fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Date Night in United States
RegionReachAffinity
California431,1511.15×
Texas363,5321.24×
Florida239,1171.03×
New York205,7221.08×
Illinois122,2001.07×
Georgia118,2371.12×
Pennsylvania105,4410.91×
North Carolina101,9000.99×
Ohio99,5720.94×
Michigan87,6860.98×
Arizona85,0901.22×
Washington83,4731.22×
New Jersey83,1710.96×
Virginia82,0470.98×
Colorado69,8561.29×
Tennessee68,6131×
Massachusetts65,5020.97×
Indiana63,9611.02×
Missouri63,2121.15×
Maryland59,0551×
Oregon58,8021.5×
Wisconsin53,1531.03×
Minnesota51,4991.05×
South Carolina48,9520.95×
Oklahoma47,8121.26×
Utah46,2101.51×
Alabama44,3500.93×
Louisiana41,6990.94×
Kentucky38,4000.89×
Connecticut31,7320.92×
Nevada31,3930.95×
Kansas28,9401.07×
Arkansas28,1781×
Iowa25,2500.9×
Mississippi22,6810.8×
Idaho22,1821.29×
New Mexico18,2621.06×
Nebraska15,3480.89×
Hawaii14,0170.95×
New Hampshire11,9250.88×
West Virginia10,6680.67×
Rhode Island10,0310.92×
Maine9,4910.77×
Washington, District of Columbia9,3260.91×
Montana8,1120.85×
Delaware7,3350.78×
Alaska6,7000.91×
South Dakota6,2770.79×
North Dakota5,5510.79×
Vermont4,4370.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Date Night audience
BrandAffinityCategory
Capital One14.73×Business & Career
Google Maps13.95×Internet & Social Media
Circle K21.55×Shopping
Indeed.com12.28×Business & Career
Beetlejuice12.81×Movies & TV
Enterprise Rent-A-Car14.02×Cars & Mobility
John Wick 257.69×Movies & TV
Google News12.25×News
CarGurus12.03×Cars & Mobility
Diane Keaton12.6×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
AccuWeather12.06×Home & Garden
DeviantArt13.22×Internet & Social Media
Nicole Kidman16.65×Movies & TV
Khan Academy14.93×Business & Career
Twin Peaks14.37×Movies & TV
ICloud15.18×Technology & Electronics
Apple Store12.57×Shopping
Billy Bob Thornton13.66×Movies & TV
Bruce Willis11.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Date Night audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
Price SensitivityPREMIUM2.38
Design AffinityPREMIUM2.38
LGBTQ+ IdentityOPEN2.37
IndulgenceJOY2.21
Quality AwarenessPREMIUM2.15

Worldwide distribution

Worldwide audience distribution share by country for Date Night
CountryShare
United States60.4%
United Kingdom8.4%
Australia3.7%

See Date Night audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Date Night have in United States?

Date Night has an estimated audience of 3,422,998 people in United States, concentrated in California and Texas.

What is the gender split and age of Date Night fans?

70.0% of Date Night fans are female, 30.0% are male, with an average age of 36.6 years.

Which brands do Date Night fans like most?

Date Night fans show strongest brand affinity for Capital One (14.73×), Google Maps (13.95×), and Circle K (21.55×) over the country average.

Where do Date Night fans live in United States?

Date Night fans in United States are most concentrated in California (reach 431,151), Texas (reach 363,532), and Florida (reach 239,117). These three regions account for the largest share of the active audience.

What other brands do Date Night fans also like?

Beyond Date Night itself, the audience over-indexes on Google Maps (13.95×), Circle K (21.55×), Indeed.com (12.28×), and Beetlejuice (12.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Date Night. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.