Rascasse Audience Intelligence

Date Night Audience in United States

A data profile of the people who buy, follow and care about Date Night in United States — modelled from more than twelve digital signal sources. Date Night has an estimated audience of 3,452,954 people in United States.

#378among Movie / TV Show / Series in United States#1117in Movies & TV

The average Date Night fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Wick 2, Bargain Hunters, Cocktail, with strongest over-indexing on John Wick 2 (67.62× the country average).

Demographically, the Date Night audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Date Night fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Date Night profile in United States.

Audience size
3.5M
in United States
Gender
70.0%♀
30.0% male
Age
36.6
average years
Country rank
#9138
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Date Night viewers

70.0% are female, 30.0% are male, average age 36.6.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Date Night audience in United States
MetricValue
Female70.0%
Male30.0%
Average age36.6
Estimated audience size3,452,954
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Date Night audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Date Night audience comes from United States.

Worldwide audience distribution share by country for Date Night
CountryShare
United States57.4%
United Kingdom7.9%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Date Night audience in United States is strongest.

Fig. 05

Top regions by affinity

Date Night fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.93×
02Utah~50K1.48×
03Idaho~20K1.32×
04Colorado~70K1.30×
05Nevada~40K1.18×
06Arizona~80K1.16×
07Washington~80K1.16×
08Oklahoma~40K1.15×
09Texas~300K1.14×
10Missouri~60K1.10×
11Kansas~30K1.08×
12Florida~200K1.06×
13California~400K1.05×
14Georgia~100K1.04×
15New Mexico~20K1.02×
16Illinois~100K1.00×
17Wisconsin~50K1.00×
18Minnesota~50K1.00×
19Arkansas~30K1.00×
20New York~200K0.99×
21Indiana~60K0.99×
22Alaska~7K0.99×
23Maryland~60K0.98×
24North Carolina~100K0.97×
25Michigan~90K0.97×
26Hawaii~10K0.97×
27Tennessee~70K0.95×
28Nebraska~20K0.94×
29Montana~9K0.94×
30Ohio~100K0.93×
31New Jersey~80K0.93×
32Virginia~80K0.93×
33Massachusetts~60K0.93×
34South Carolina~50K0.93×
35Rhode Island~10K0.93×
36Washington, District of Columbia~9K0.92×
37Kentucky~40K0.91×
38Connecticut~30K0.91×
39Iowa~30K0.91×
40New Hampshire~10K0.91×
41Louisiana~40K0.90×
42Vermont~5K0.90×
43Pennsylvania~100K0.89×
44Alabama~40K0.89×
45South Dakota~7K0.89×
46North Dakota~6K0.88×
47Delaware~8K0.86×
48Mississippi~20K0.85×
49Maine~10K0.84×
50West Virginia~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Date Night, United States
0.81×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Date Night audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Date Night audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV67.62×
02Al JazeeraMovies & TV16.03×
03Bargain HuntersShopping15.60×
04Arabic coffeeFood & Beverages10.43×
05MargaritaFood & Beverages9.10×
06Summer vacationTravel & Leisure3.96×
07BrunchFood & Beverages3.65×
08Diaper bagKids & Family3.33×
09CocktailFood & Beverages3.29×
10Planet FitnessSports2.52×
11NordstromShopping2.40×
12IKEAHome & Garden2.28×
13WineFood & Beverages2.16×
14VeganismFood & Beverages2.11×
15AirbnbTravel & Leisure2.06×
16Home improvementHome & Garden1.69×
17RecipesFood & Beverages1.69×
18Alcoholic beveragesFood & Beverages1.68×
19TikTokInternet & Social Media1.59×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Date Night audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Date Night audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.95×
Price SensitivityPREMIUM2.73×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Date Night audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
SpiritualityBALANCE0.86×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Date Night have in United States?

Date Night has an estimated audience of 3,452,954 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Date Night viewers?

70.0% of Date Night fans are female, 30.0% are male, with an average age of 36.6 years.

03

Which brands do Date Night fans like most?

Date Night fans show strongest brand affinity for John Wick 2 (67.62×), Bargain Hunters (15.6×), and Cocktail (3.29×) over the country average.

04

Where do Date Night fans live in United States?

Date Night fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Date Night fans also like?

Beyond Date Night itself, the audience over-indexes on Bargain Hunters (15.6×), Cocktail (3.29×), Planet Fitness (2.52×), and Wine (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Date Night. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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