Bombay Sapphire Audience in Germany
Bombay Sapphire has an estimated audience of 380,271 people in Germany. 42.6% are female, 57.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coors Light, Bacardi, The Botanist (gin), Budweiser, Tanqueray.
The average Bombay Sapphire fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coors Light, Bacardi, The Botanist (gin), with strongest over-indexing on Coors Light (68.91× the country average). Demographically, the Bombay Sapphire audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Bombay Sapphire fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 37.9 |
| Estimated audience size | 380,271 |
Audience persona
The typical Bombay Sapphire fan in Germany is more male, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Coors Light.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,456 | 1.08× |
| Bayern | 56,884 | 0.93× |
| Baden-Württemberg | 45,632 | 0.88× |
| Niedersachsen | 39,294 | 1.06× |
| Hessen | 35,611 | 1.23× |
| Berlin | 27,350 | 1.61× |
| Sachsen | 15,765 | 0.85× |
| Rheinland-Pfalz | 15,141 | 0.79× |
| Schleswig-Holstein | 14,006 | 1.03× |
| Hamburg | 13,897 | 1.62× |
| Brandenburg | 10,716 | 0.91× |
| Sachsen-Anhalt | 6,952 | 0.71× |
| Thüringen | 6,842 | 0.71× |
| Mecklenburg-Vorpommern | 6,588 | 0.91× |
| Bremen | 3,526 | 1.08× |
| Saarland | 2,888 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coors Light | 68.91× | Food & Beverages |
| Bacardi | 26.45× | Food & Beverages |
| The Botanist (gin) | 84.6× | Food & Beverages |
| Budweiser | 20× | Food & Beverages |
| Tanqueray | 18.44× | Food & Beverages |
| Gin and tonic | 9.79× | Food & Beverages |
| Gin | 5.42× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Hendrick's Gin | 13.53× | Food & Beverages |
| Wild Turkey (bourbon) | 21.08× | Food & Beverages |
| Distilled beverage | 2.75× | Food & Beverages |
| Tonic water | 13.59× | Food & Beverages |
| Christian Ulmen | 3.09× | Movies & TV |
| 1.76× | Internet & Social Media | |
| Finch | 2.74× | Music & Radio |
| Anheuser-Busch InBev | 11.18× | Food & Beverages |
| Leeds | 3.26× | Travel & Leisure |
| Missouri | 20× | Travel & Leisure |
| Beefeater Gin | 17.9× | Food & Beverages |
| Leffe | 20× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.61 |
| Early Adopter Mentality | POWER | 1.62 |
| Design Affinity | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| United Kingdom | 11.4% |
| India | 8.9% |
See Bombay Sapphire audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Bombay Sapphire have in Germany?
Bombay Sapphire has an estimated audience of 380,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bombay Sapphire fans?
42.6% of Bombay Sapphire fans are female, 57.4% are male, with an average age of 37.9 years.
Which brands do Bombay Sapphire fans like most?
Bombay Sapphire fans show strongest brand affinity for Coors Light (68.91×), Bacardi (26.45×), and The Botanist (gin) (84.6×) over the country average.
Where do Bombay Sapphire fans live in Germany?
Bombay Sapphire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,456), Bayern (reach 56,884), and Baden-Württemberg (reach 45,632). These three regions account for the largest share of the active audience.
What other brands do Bombay Sapphire fans also like?
Beyond Bombay Sapphire itself, the audience over-indexes on Bacardi (26.45×), The Botanist (gin) (84.6×), Budweiser (20×), and Tanqueray (18.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bombay Sapphire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.