Rascasse Audience Intelligence

Bombay Sapphire Target Market in Germany

A data profile of the people who buy, follow and care about Bombay Sapphire in Germany — modelled from more than twelve digital signal sources. Bombay Sapphire has an estimated audience of 381,195 people in Germany.

#19among Spirits in Germany#1856among Brand in Germany#719in Food & Beverages

The average Bombay Sapphire fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Coors Light, Bacardi, The Botanist (gin), with strongest over-indexing on Coors Light (68.91× the country average).

Demographically, the Bombay Sapphire audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bombay Sapphire fan in Germany is more male, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Coors Light.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bombay Sapphire profile in Germany.

Audience size
381K
in Germany
Gender
42.6%♀
57.4% male
Age
37.9
average years
Country rank
#14563
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bombay Sapphire

42.6% are female, 57.4% are male, average age 37.9.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Bombay Sapphire audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age37.9
Estimated audience size381,195
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Bombay Sapphire audience in Germany
Age bracketShare%
16-1916%
20-2926%
30-3925%
40-4920%
50+13%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Bombay Sapphire audience comes from Germany.

Worldwide audience distribution share by country for Bombay Sapphire
CountryShare
United States17.4%
United Kingdom11.2%
India9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bombay Sapphire audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bombay Sapphire customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.56×
02Berlin~20K1.46×
03Hessen~30K1.20×
04Bremen~4K1.08×
05Nordrhein-Westfalen~90K1.05×
06Niedersachsen~40K1.05×
07Schleswig-Holstein~10K1.01×
08Brandenburg~10K0.95×
09Mecklenburg-Vorpommern~7K0.93×
10Bayern~60K0.92×
11Baden-Württemberg~50K0.89×
12Sachsen~20K0.87×
13Rheinland-Pfalz~20K0.83×
14Sachsen-Anhalt~8K0.82×
15Thüringen~8K0.81×
16Saarland~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Bombay Sapphire, Germany
0.81×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bombay Sapphire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bombay Sapphire audience
#·InterestCategoryAffinity×
01The Botanist (gin)Food & Beverages84.60×
02Coors LightFood & Beverages68.91×
03BacardiFood & Beverages26.45×
04Wild Turkey (bourbon)Food & Beverages21.08×
05BudweiserFood & Beverages20.00×
06MissouriTravel & Leisure20.00×
07LeffeFood & Beverages20.00×
08TanquerayFood & Beverages18.44×
09Beefeater GinFood & Beverages17.90×
10Tonic waterFood & Beverages13.59×
11Hendrick's GinFood & Beverages13.53×
12Anheuser-Busch InBevFood & Beverages11.18×
13Gin and tonicFood & Beverages9.79×
14GinFood & Beverages5.42×
15LeedsTravel & Leisure3.26×
16Christian UlmenMovies & TV3.09×
17Distilled beverageFood & Beverages2.75×
18TipicoGames2.12×
19SportschauSports1.68×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bombay Sapphire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bombay Sapphire audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.75×
PatriotismCONSERVATISM1.52×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bombay Sapphire audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Family OrientationCONSERVATISM0.95×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bombay Sapphire's target market in Germany?

Bombay Sapphire's target market in Germany covers an estimated 381,195 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bombay Sapphire customers?

42.6% of the Bombay Sapphire audience are female, 57.4% are male, with an average age of 37.9 years.

03

Which brands do Bombay Sapphire fans like most?

Bombay Sapphire fans show strongest brand affinity for Coors Light (68.91×), Bacardi (26.45×), and The Botanist (gin) (84.6×) over the country average.

04

Where do Bombay Sapphire fans live in Germany?

Bombay Sapphire fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bombay Sapphire fans also like?

Beyond Bombay Sapphire itself, the audience over-indexes on Bacardi (26.45×), The Botanist (gin) (84.6×), Budweiser (20×), and Tanqueray (18.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Bombay Sapphire audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bombay Sapphire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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