Tanqueray Audience in Germany
Tanqueray has an estimated audience of 338,927 people in Germany. 46.4% are female, 53.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Gilded Age, Sour (cocktail), Gin, Downton Abbey, Distilled beverage.
The average Tanqueray fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Gilded Age, Sour (cocktail), Gin, with strongest over-indexing on The Gilded Age (10.56× the country average). Demographically, the Tanqueray audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Tanqueray fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 40.7 |
| Estimated audience size | 338,927 |
Audience persona
The typical Tanqueray fan in Germany is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for The Gilded Age.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,696 | 0.97× |
| Bayern | 58,467 | 1.07× |
| Baden-Württemberg | 40,504 | 0.88× |
| Niedersachsen | 32,181 | 0.98× |
| Hessen | 29,805 | 1.15× |
| Berlin | 23,211 | 1.53× |
| Sachsen | 15,451 | 0.93× |
| Hamburg | 14,231 | 1.86× |
| Rheinland-Pfalz | 12,550 | 0.74× |
| Schleswig-Holstein | 12,063 | 0.99× |
| Brandenburg | 8,834 | 0.84× |
| Mecklenburg-Vorpommern | 5,865 | 0.91× |
| Sachsen-Anhalt | 5,820 | 0.66× |
| Thüringen | 5,604 | 0.65× |
| Bremen | 3,374 | 1.16× |
| Saarland | 2,833 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Gilded Age | 10.56× | Movies & TV |
| Sour (cocktail) | 75.21× | Food & Beverages |
| Gin | 9.63× | Food & Beverages |
| Downton Abbey | 10.56× | Movies & TV |
| Distilled beverage | 5× | Food & Beverages |
| Gala | 3.13× | News |
| Wetter.com | 3.06× | Home & Garden |
| Spritz (alcoholic beverage) | 21.67× | Food & Beverages |
| Tchibo | 3.34× | Shopping |
| Gin and tonic | 10.12× | Food & Beverages |
| Scotch whisky | 6.76× | Food & Beverages |
| Let's Dance (German TV series) | 3.15× | Movies & TV |
| Obi (store) | 2.06× | Shopping |
| Bild | 1.88× | News |
| Hendrick's Gin | 13.52× | Food & Beverages |
| Grey Goose (vodka) | 15.77× | Food & Beverages |
| REWE | 1.93× | Shopping |
| Bridgerton | 4.17× | Movies & TV |
| Smirnoff | 20.17× | Food & Beverages |
| Bofrost | 5.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.57 |
| Sustainability | BALANCE | 1.73 |
| DIY Mentality | THRILL | 1.54 |
| Quality Awareness | PREMIUM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.8% |
| United States | 16.5% |
| United Kingdom | 9.3% |
See Tanqueray audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Tanqueray have in Germany?
Tanqueray has an estimated audience of 338,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tanqueray fans?
46.4% of Tanqueray fans are female, 53.6% are male, with an average age of 40.7 years.
Which brands do Tanqueray fans like most?
Tanqueray fans show strongest brand affinity for The Gilded Age (10.56×), Sour (cocktail) (75.21×), and Gin (9.63×) over the country average.
Where do Tanqueray fans live in Germany?
Tanqueray fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,696), Bayern (reach 58,467), and Baden-Württemberg (reach 40,504). These three regions account for the largest share of the active audience.
What other brands do Tanqueray fans also like?
Beyond Tanqueray itself, the audience over-indexes on Sour (cocktail) (75.21×), Gin (9.63×), Downton Abbey (10.56×), and Distilled beverage (5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tanqueray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.