Spritz (alcoholic beverage) Audience in Germany
Spritz (alcoholic beverage) has an estimated audience of 242,152 people in Germany. 68.0% are female, 32.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Business English, The Human Centipede 2 (Full Sequence).
The average Spritz (alcoholic beverage) fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (5.51× the country average). Demographically, the Spritz (alcoholic beverage) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Spritz (alcoholic beverage) fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 40.7 |
| Estimated audience size | 242,152 |
Audience persona
The typical Spritz (alcoholic beverage) fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,221 | 1.12× |
| Bayern | 53,425 | 1.37× |
| Baden-Württemberg | 36,441 | 1.1× |
| Niedersachsen | 25,402 | 1.08× |
| Hessen | 20,056 | 1.09× |
| Berlin | 11,594 | 1.07× |
| Rheinland-Pfalz | 11,501 | 0.95× |
| Sachsen | 10,836 | 0.91× |
| Schleswig-Holstein | 7,856 | 0.9× |
| Brandenburg | 6,400 | 0.85× |
| Hamburg | 5,956 | 1.09× |
| Sachsen-Anhalt | 5,520 | 0.88× |
| Thüringen | 5,358 | 0.87× |
| Mecklenburg-Vorpommern | 4,021 | 0.87× |
| Saarland | 2,716 | 0.91× |
| Bremen | 1,933 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 5.51× | News |
| Unique Gifts | 5.12× | Shopping |
| Birthday Gifts | 3.89× | Kids & Family |
| Business English | 6.24× | Business & Career |
| The Human Centipede 2 (Full Sequence) | 14.86× | Movies & TV |
| Home Office | 1.72× | Business & Career |
| Hampton Inn | 8.89× | Travel & Leisure |
| Mothercare | 2.08× | Kids & Family |
| Stradivarius | 1.62× | Shopping |
| Christmas Gift | 1.64× | Kids & Family |
| Knokke-Heist | 5.98× | Travel & Leisure |
| myDealZ | 2.45× | Shopping |
| Clogging | 8.9× | Music & Radio |
| Corona (band) | 1.62× | Music & Radio |
| KLIX (AM) | 1.58× | Music & Radio |
| Home Delivery | 1.7× | Food & Beverages |
| Loincloth | 1.74× | Fashion & Accessoires |
| Icon (magazine) | 1.5× | Arts & Culture |
| Sixx | 1.75× | Movies & TV |
| Fatteh | 5.76× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Design Affinity | PREMIUM | 1.49 |
| Pet Ownership | JOY | 1.39 |
| Travelling | THRILL | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 34.4% |
| United States | 24.0% |
| United Kingdom | 7.6% |
See Spritz (alcoholic beverage) audiences in other countries
- Spritz (alcoholic beverage) — United States
- Spritz (alcoholic beverage) — United Kingdom
- Spritz (alcoholic beverage) — France
- Spritz (alcoholic beverage) — Italy
- Spritz (alcoholic beverage) — Spain
- Spritz (alcoholic beverage) — Brazil
- Spritz (alcoholic beverage) — Japan
- Spritz (alcoholic beverage) — South Korea
- Spritz (alcoholic beverage) — India
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Spritz (alcoholic beverage) have in Germany?
Spritz (alcoholic beverage) has an estimated audience of 242,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spritz (alcoholic beverage) fans?
68.0% of Spritz (alcoholic beverage) fans are female, 32.0% are male, with an average age of 40.7 years.
Which brands do Spritz (alcoholic beverage) fans like most?
Spritz (alcoholic beverage) fans show strongest brand affinity for Haberler (5.51×), Unique Gifts (5.12×), and Birthday Gifts (3.89×) over the country average.
Where do Spritz (alcoholic beverage) fans live in Germany?
Spritz (alcoholic beverage) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,221), Bayern (reach 53,425), and Baden-Württemberg (reach 36,441). These three regions account for the largest share of the active audience.
What other brands do Spritz (alcoholic beverage) fans also like?
Beyond Spritz (alcoholic beverage) itself, the audience over-indexes on Unique Gifts (5.12×), Birthday Gifts (3.89×), Business English (6.24×), and The Human Centipede 2 (Full Sequence) (14.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spritz (alcoholic beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.