Rascasse Audience Intelligence

Spritz (alcoholic beverage) Audience in Germany

A data profile of the people who buy, follow and care about Spritz (alcoholic beverage) in Germany — modelled from more than twelve digital signal sources. Spritz (alcoholic beverage) has an estimated audience of 242,152 people in Germany.

#45among Alcohol in Germany#6831among Topic in Germany#967in Food & Beverages

The average Spritz (alcoholic beverage) fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aperol, Ginger ale, Google Flights, with strongest over-indexing on Aperol (22.43× the country average).

Demographically, the Spritz (alcoholic beverage) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spritz (alcoholic beverage) fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Aperol.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spritz (alcoholic beverage) profile in Germany.

Audience size
242K
in Germany
Gender
68.0%♀
32.0% male
Age
40.7
average years
Country rank
#20086
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spritz (alcoholic beverage) fans

68.0% are female, 32.0% are male, average age 40.7.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Spritz (alcoholic beverage) audience in Germany
MetricValue
Female68.0%
Male32.0%
Average age40.7
Estimated audience size242,152
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Spritz (alcoholic beverage) audience in Germany
Age bracketShare%
16-1911%
20-2922%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Spritz (alcoholic beverage) audience comes from Germany.

Worldwide audience distribution share by country for Spritz (alcoholic beverage)
CountryShare
Italy34.4%
United States24.0%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spritz (alcoholic beverage) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spritz (alcoholic beverage) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.45×
02Bayern~50K1.27×
03Baden-Württemberg~40K1.10×
04Hessen~20K1.05×
05Hamburg~6K1.04×
06Niedersachsen~20K1.02×
07Berlin~10K1.00×
08Rheinland-Pfalz~10K0.97×
09Saarland~3K0.95×
10Bremen~2K0.95×
11Sachsen~10K0.94×
12Sachsen-Anhalt~6K0.90×
13Thüringen~6K0.90×
14Schleswig-Holstein~8K0.89×
15Mecklenburg-Vorpommern~4K0.88×
16Brandenburg~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Spritz (alcoholic beverage), Germany
0.86×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spritz (alcoholic beverage) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spritz (alcoholic beverage) audience
#·InterestCategoryAffinity×
01MargaritaFood & Beverages51.88×
02Ginger aleFood & Beverages41.48×
03EatalyFood & Beverages26.57×
04AperolFood & Beverages22.43×
05TanquerayFood & Beverages21.67×
06Coors LightFood & Beverages20.00×
07Single malt scotchFood & Beverages17.48×
08Orange juiceFood & Beverages9.63×
09LilletFood & Beverages8.97×
10Gin and tonicFood & Beverages8.14×
11Google FlightsTravel & Leisure6.74×
12Sparkling wineFood & Beverages6.37×
13Gianna NanniniMusic & Radio5.79×
14Non-alcoholic beverageFood & Beverages5.30×
15Distilled beverageFood & Beverages3.79×
16CocktailFood & Beverages3.20×
17KitchenHome & Garden2.09×
18NatureHome & Garden1.76×
19Müller (company)Food & Beverages1.76×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spritz (alcoholic beverage) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spritz (alcoholic beverage) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
TravellingTHRILL1.53×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spritz (alcoholic beverage) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Sports ActivityPOWER0.80×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spritz (alcoholic beverage) have in Germany?

Spritz (alcoholic beverage) has an estimated audience of 242,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spritz (alcoholic beverage) fans?

68.0% of Spritz (alcoholic beverage) fans are female, 32.0% are male, with an average age of 40.7 years.

03

Which brands do Spritz (alcoholic beverage) fans like most?

Spritz (alcoholic beverage) fans show strongest brand affinity for Aperol (22.43×), Ginger ale (41.48×), and Google Flights (6.74×) over the country average.

04

Where do Spritz (alcoholic beverage) fans live in Germany?

Spritz (alcoholic beverage) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Spritz (alcoholic beverage) fans also like?

Beyond Spritz (alcoholic beverage) itself, the audience over-indexes on Ginger ale (41.48×), Google Flights (6.74×), Margarita (51.88×), and Tanqueray (21.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Spritz (alcoholic beverage) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spritz (alcoholic beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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