Rascasse Audience Intelligence

Spritz (alcoholic beverage) Audience in United States

A data profile of the people who buy, follow and care about Spritz (alcoholic beverage) in United States — modelled from more than twelve digital signal sources. Spritz (alcoholic beverage) has an estimated audience of 1,214,235 people in United States.

#55among Alcohol in United States#8031among Topic in United States#1188in Food & Beverages

The average Spritz (alcoholic beverage) fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Kelly Osbourne, Superman, Do it yourself (DIY), with strongest over-indexing on Kelly Osbourne (6.41× the country average).

Demographically, the Spritz (alcoholic beverage) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spritz (alcoholic beverage) fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spritz (alcoholic beverage) profile in United States.

Audience size
1.2M
in United States
Gender
69.8%♀
30.2% male
Age
36.8
average years
Country rank
#20710
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spritz (alcoholic beverage) fans

69.8% are female, 30.2% are male, average age 36.8.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Spritz (alcoholic beverage) audience in United States
MetricValue
Female69.8%
Male30.2%
Average age36.8
Estimated audience size1,214,235
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Spritz (alcoholic beverage) audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Spritz (alcoholic beverage) audience comes from United States.

Worldwide audience distribution share by country for Spritz (alcoholic beverage)
CountryShare
Italy34.4%
United States24.0%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spritz (alcoholic beverage) audience in United States is strongest.

Fig. 05

Top regions by affinity

Spritz (alcoholic beverage) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K3.93×
02Florida~100K1.76×
03Washington, District of Columbia~6K1.61×
04New York~100K1.49×
05Minnesota~20K1.23×
06Illinois~50K1.19×
07Louisiana~20K1.19×
08California~200K1.16×
09Georgia~40K1.14×
10Maryland~20K1.14×
11Massachusetts~30K1.10×
12Nevada~10K1.09×
13New Jersey~30K1.06×
14Connecticut~10K1.04×
15Mississippi~10K1.04×
16Alabama~20K1.03×
17Virginia~30K1.01×
18Colorado~20K1.01×
19Texas~100K1.00×
20Pennsylvania~40K0.99×
21South Carolina~20K0.99×
22Tennessee~20K0.98×
23Oregon~10K0.98×
24Montana~3K0.98×
25North Carolina~40K0.97×
26Washington~20K0.96×
27Rhode Island~4K0.96×
28Hawaii~5K0.94×
29Delaware~3K0.94×
30Missouri~20K0.92×
31Arizona~20K0.91×
32Wisconsin~20K0.89×
33Michigan~30K0.88×
34Vermont~2K0.88×
35Maine~4K0.86×
36North Dakota~2K0.86×
37Nebraska~5K0.85×
38Alaska~2K0.85×
39Arkansas~8K0.83×
40New Hampshire~4K0.83×
41Ohio~30K0.82×
42South Dakota~2K0.82×
43Kentucky~10K0.81×
44Kansas~8K0.81×
45Indiana~20K0.80×
46Iowa~8K0.77×
47Idaho~5K0.77×
48Oklahoma~10K0.76×
49New Mexico~5K0.75×
50West Virginia~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Spritz (alcoholic beverage), United States
0.73×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spritz (alcoholic beverage) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spritz (alcoholic beverage) audience
#·InterestCategoryAffinity×
01Absolut VodkaFood & Beverages10.65×
02SweetgreenFood & Beverages6.80×
03BevMo!Shopping6.75×
04Kelly OsbourneMusic & Radio6.41×
05Naked WinesFood & Beverages6.38×
06BrewingFood & Beverages2.85×
07The UPS StoreShopping2.54×
08Natural skin careBeauty & Wellness2.43×
09InnovationBusiness & Career2.07×
10Department storeShopping2.04×
11Taco BellFood & Beverages2.02×
12Do it yourself (DIY)Home & Garden2.00×
13Trader Joe'sShopping1.91×
14WalgreensShopping1.85×
15CVS PharmacyShopping1.77×
16SupermanMovies & TV1.73×
17Local foodFood & Beverages1.70×
18CocktailFood & Beverages1.64×
19FIFA World CupSports1.54×
20Harry PotterMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spritz (alcoholic beverage) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spritz (alcoholic beverage) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.85×
DIY MentalityTHRILL1.47×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spritz (alcoholic beverage) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TraditionCONSERVATISM0.83×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spritz (alcoholic beverage) have in United States?

Spritz (alcoholic beverage) has an estimated audience of 1,214,235 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Spritz (alcoholic beverage) fans?

69.8% of Spritz (alcoholic beverage) fans are female, 30.2% are male, with an average age of 36.8 years.

03

Which brands do Spritz (alcoholic beverage) fans like most?

Spritz (alcoholic beverage) fans show strongest brand affinity for Kelly Osbourne (6.41×), Superman (1.73×), and Do it yourself (DIY) (2×) over the country average.

04

Where do Spritz (alcoholic beverage) fans live in United States?

Spritz (alcoholic beverage) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spritz (alcoholic beverage) fans also like?

Beyond Spritz (alcoholic beverage) itself, the audience over-indexes on Superman (1.73×), Do it yourself (DIY) (2×), Sweetgreen (6.8×), and The UPS Store (2.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Spritz (alcoholic beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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