Spritz (alcoholic beverage) Audience in United States

Spritz (alcoholic beverage) has an estimated audience of 1,214,235 people in United States. 69.8% are female, 30.2% are male, average age 36.8. Top regions: California, Florida, Texas. Top brand affinities: Circle K, Google Maps, Diabetes mellitus awareness, Autism Awareness, Capital One.

The average Spritz (alcoholic beverage) fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Circle K, Google Maps, Diabetes mellitus awareness, with strongest over-indexing on Circle K (11.42× the country average). Demographically, the Spritz (alcoholic beverage) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Spritz (alcoholic beverage) fans

Demographic split for Spritz (alcoholic beverage) audience in United States
MetricValue
Female69.8%
Male30.2%
Average age36.8
Estimated audience size1,214,235

Audience persona

The typical Spritz (alcoholic beverage) fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Circle K.

Top regions in United States

Top regions ranked by reach for Spritz (alcoholic beverage) in United States
RegionReachAffinity
California160,3831.2×
Florida153,9701.87×
Texas110,8021.06×
New York108,6401.6×
Illinois51,9021.28×
Georgia44,8971.2×
Pennsylvania41,7901.02×
North Carolina36,8821.01×
New Jersey34,2691.11×
Virginia32,1381.09×
Ohio31,3440.84×
Michigan29,3510.92×
Massachusetts27,8441.16×
Utah26,5672.44×
Washington25,3321.04×
Maryland25,2991.21×
Tennessee24,4411×
Minnesota22,7951.31×
Arizona21,2770.86×
Colorado21,1531.11×
Louisiana19,2021.23×
South Carolina18,7141.02×
Missouri18,6120.95×
Indiana17,7830.8×
Wisconsin16,7960.92×
Alabama16,5400.98×
Oregon13,9761×
Nevada12,9511.1×
Connecticut12,9341.06×
Kentucky11,8970.78×
Mississippi10,5831.06×
Oklahoma9,7080.72×
Arkansas7,7320.77×
Kansas7,3330.77×
Iowa7,3110.73×
Washington, District of Columbia6,6621.83×
Nebraska5,1530.85×
Hawaii4,9690.95×
Idaho4,0550.67×
New Mexico3,8090.63×
Rhode Island3,5990.93×
Maine3,5270.81×
New Hampshire3,3620.7×
Delaware3,0340.91×
Montana2,9320.87×
West Virginia2,8830.51×
North Dakota1,6690.67×
Vermont1,6660.78×
South Dakota1,5990.57×
Alaska1,5930.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spritz (alcoholic beverage) audience
BrandAffinityCategory
Circle K11.42×Shopping
Google Maps6.33×Internet & Social Media
Diabetes mellitus awareness10.09×Health
Autism Awareness13.05×Health
Capital One5.31×Business & Career
Indeed.com5.26×Business & Career
Kia Sportage25.83×Cars & Mobility
Microblogging10.3×Technology & Electronics
Singer-songwriter4.56×Music & Radio
Enterprise Rent-A-Car5.93×Cars & Mobility
Income tax10.71×Business & Career
Sweetgreen9.84×Food & Beverages
CarGurus4.92×Cars & Mobility
Google News4.41×News
Do it yourself (DIY)2.51×Home & Garden
Beetlejuice3.61×Movies & TV
Aaron Rodgers4.75×Sports
DraftKings10.93×Sports
DeviantArt4.81×Internet & Social Media
Honda HR-V17.22×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spritz (alcoholic beverage) audience
TraitClusterScore
IndulgenceJOY1.7
DIY MentalityTHRILL1.62
Early Adopter MentalityPOWER1.49
SustainabilityBALANCE1.43
Design AffinityPREMIUM1.38
Sports ActivityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Spritz (alcoholic beverage)
CountryShare
Italy34.4%
United States24.0%
United Kingdom7.6%

See Spritz (alcoholic beverage) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Spritz (alcoholic beverage) have in United States?

Spritz (alcoholic beverage) has an estimated audience of 1,214,235 people in United States, concentrated in California and Florida.

What is the gender split and age of Spritz (alcoholic beverage) fans?

69.8% of Spritz (alcoholic beverage) fans are female, 30.2% are male, with an average age of 36.8 years.

Which brands do Spritz (alcoholic beverage) fans like most?

Spritz (alcoholic beverage) fans show strongest brand affinity for Circle K (11.42×), Google Maps (6.33×), and Diabetes mellitus awareness (10.09×) over the country average.

Where do Spritz (alcoholic beverage) fans live in United States?

Spritz (alcoholic beverage) fans in United States are most concentrated in California (reach 160,383), Florida (reach 153,970), and Texas (reach 110,802). These three regions account for the largest share of the active audience.

What other brands do Spritz (alcoholic beverage) fans also like?

Beyond Spritz (alcoholic beverage) itself, the audience over-indexes on Google Maps (6.33×), Diabetes mellitus awareness (10.09×), Autism Awareness (13.05×), and Capital One (5.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spritz (alcoholic beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.