Rascasse Audience Intelligence

Tanqueray Target Market in United States

A data profile of the people who buy, follow and care about Tanqueray in United States — modelled from more than twelve digital signal sources. Tanqueray has an estimated audience of 1,133,774 people in United States.

#31among Spirits in United States#2220among Brand in United States#1230in Food & Beverages

The average Tanqueray fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Zoom!, LongHorn Steakhouse, Vodka, with strongest over-indexing on Zoom! (6.61× the country average).

Demographically, the Tanqueray audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tanqueray fan in United States is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Zoom!.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tanqueray profile in United States.

Audience size
1.1M
in United States
Gender
41.7%♀
58.3% male
Age
37.4
average years
Country rank
#21715
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tanqueray

41.7% are female, 58.3% are male, average age 37.4.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Tanqueray audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.4
Estimated audience size1,133,774
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Tanqueray audience in United States
Age bracketShare%
16-1917%
20-2928%
30-3924%
40-4917%
50+14%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Tanqueray audience comes from United States.

Worldwide audience distribution share by country for Tanqueray
CountryShare
Brazil17.6%
United States16.5%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tanqueray audience in United States is strongest.

Fig. 05

Top regions by affinity

Tanqueray customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.43×
02Florida~100K1.27×
03Massachusetts~30K1.25×
04New York~80K1.21×
05Connecticut~10K1.19×
06Ohio~40K1.16×
07Rhode Island~4K1.16×
08Maine~5K1.15×
09Wisconsin~20K1.13×
10New Hampshire~5K1.11×
11Michigan~30K1.09×
12Pennsylvania~40K1.08×
13Minnesota~20K1.08×
14Louisiana~20K1.08×
15Illinois~40K1.07×
16New Jersey~30K1.07×
17Nevada~10K1.07×
18Vermont~2K1.05×
19Washington~20K1.03×
20Arizona~20K1.02×
21Oregon~10K1.02×
22Colorado~20K1.01×
23Iowa~10K1.01×
24Montana~3K1.01×
25Virginia~30K1.00×
26Maryland~20K1.00×
27South Carolina~20K1.00×
28Missouri~20K0.99×
29Nebraska~6K0.99×
30North Carolina~30K0.98×
31Alaska~2K0.96×
32Georgia~30K0.95×
33Indiana~20K0.95×
34Alabama~20K0.95×
35Delaware~3K0.94×
36Kansas~8K0.93×
37Tennessee~20K0.92×
38Hawaii~4K0.92×
39North Dakota~2K0.91×
40Idaho~5K0.90×
41Kentucky~10K0.89×
42Texas~90K0.88×
43Mississippi~8K0.88×
44South Dakota~2K0.88×
45California~100K0.86×
46West Virginia~5K0.86×
47Arkansas~8K0.85×
48New Mexico~5K0.84×
49Oklahoma~10K0.81×
50Utah~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Tanqueray, United States
0.70×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tanqueray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tanqueray audience
#·InterestCategoryAffinity×
01Bombay SapphireFood & Beverages18.23×
02Hendrick's GinFood & Beverages15.10×
03USC Trojans footballSports11.37×
04CognacFood & Beverages10.10×
05Malt whiskyFood & Beverages8.16×
06American whiskeyFood & Beverages7.67×
07GinFood & Beverages6.68×
08Zoom!Business & Career6.61×
09Single malt whiskyFood & Beverages6.58×
10Tennessee whiskeyFood & Beverages6.47×
11Scotch whiskyFood & Beverages5.13×
12RumFood & Beverages4.95×
13VodkaFood & Beverages4.87×
14LongHorn SteakhouseFood & Beverages4.55×
15Bourbon whiskeyFood & Beverages4.02×
16TequilaFood & Beverages3.67×
17Christian hip hopMusic & Radio3.60×
18AlcoholFood & Beverages2.84×
19Distilled beverageFood & Beverages2.16×
20Alcoholic beveragesFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tanqueray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tanqueray audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Quality AwarenessPREMIUM1.41×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tanqueray audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Community OrientationOPEN0.93×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tanqueray's target market in United States?

Tanqueray's target market in United States covers an estimated 1,133,774 people, concentrated in California and Florida.

02

What is the gender split and age of Tanqueray customers?

41.7% of the Tanqueray audience are female, 58.3% are male, with an average age of 37.4 years.

03

Which brands do Tanqueray fans like most?

Tanqueray fans show strongest brand affinity for Zoom! (6.61×), LongHorn Steakhouse (4.55×), and Vodka (4.87×) over the country average.

04

Where do Tanqueray fans live in United States?

Tanqueray fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Tanqueray fans also like?

Beyond Tanqueray itself, the audience over-indexes on LongHorn Steakhouse (4.55×), Vodka (4.87×), Bombay Sapphire (18.23×), and Cognac (10.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Tanqueray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanqueray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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