Tanqueray Audience in United States

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Tanqueray has an estimated audience of 1,141,789 people in United States. 41.7% are female, 58.3% are male, average age 37.4. Top regions: California, Florida, Texas. Top brand affinities: Zoom!, Vodka, LongHorn Steakhouse, Bombay Sapphire, Cognac.

The average Tanqueray fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Zoom!, Vodka, LongHorn Steakhouse, with strongest over-indexing on Zoom! (6.61× the country average). Demographically, the Tanqueray audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Tanqueray fans

Demographic split for Tanqueray audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.4
Estimated audience size1,141,789

Audience persona

The typical Tanqueray fan in United States is more male, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Zoom!.

Top regions in United States

Top regions ranked by reach for Tanqueray in United States
RegionReachAffinity
California113,3760.9×
Florida100,6741.3×
Texas96,0280.98×
New York82,4271.29×
Illinois42,8421.13×
Pennsylvania42,6821.11×
Ohio42,5911.21×
North Carolina34,2111×
Georgia33,4630.95×
Michigan32,6631.09×
New Jersey32,2591.11×
Massachusetts29,5581.31×
Virginia29,3371.05×
Arizona25,5721.1×
Washington25,1241.1×
Indiana20,7240.99×
Tennessee20,5720.9×
Wisconsin19,8631.16×
Maryland19,5070.99×
Colorado19,2721.07×
Minnesota18,4681.13×
Missouri18,3661×
South Carolina17,2781.01×
Louisiana15,9181.08×
Alabama14,8170.93×
Connecticut14,0111.22×
Oregon13,4691.03×
Kentucky12,6980.89×
Nevada11,9961.09×
Oklahoma10,3800.82×
Iowa9,5651.02×
Kansas8,1740.91×
Arkansas7,6050.81×
Mississippi7,2950.78×
Utah7,0200.69×
Nebraska5,5290.97×
Washington, District of Columbia5,2801.54×
Idaho4,9660.87×
New Hampshire4,9121.09×
Maine4,4221.08×
New Mexico4,3900.77×
West Virginia4,1170.77×
Hawaii4,0120.82×
Rhode Island3,9611.09×
Montana3,1010.98×
Delaware2,6490.84×
Alaska2,0240.83×
South Dakota1,9520.74×
Vermont1,9240.96×
North Dakota1,8240.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tanqueray audience
BrandAffinityCategory
Zoom!6.61×Business & Career
Vodka4.87×Food & Beverages
LongHorn Steakhouse4.55×Food & Beverages
Bombay Sapphire18.23×Food & Beverages
Cognac10.1×Food & Beverages
Gin6.68×Food & Beverages
Alcoholic beverages1.78×Food & Beverages
Rum4.95×Food & Beverages
USC Trojans football11.37×Sports
Christian hip hop3.6×Music & Radio
Tequila3.67×Food & Beverages
American whiskey7.67×Food & Beverages
Tennessee whiskey6.47×Food & Beverages
Scotch whisky5.13×Food & Beverages
Hendrick's Gin15.1×Food & Beverages
Single malt whisky6.58×Food & Beverages
Alcohol2.84×Food & Beverages
Bourbon whiskey4.02×Food & Beverages
Distilled beverage2.16×Food & Beverages
Malt whisky8.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tanqueray audience
TraitClusterScore
Community OrientationOPEN3.79
IndulgenceJOY2.05
LGBTQ+ IdentityOPEN1.84
Luxury OrientationPREMIUM1.46
Design AffinityPREMIUM1.4
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Tanqueray
CountryShare
Brazil17.8%
United States16.5%
United Kingdom9.3%

See Tanqueray audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Tanqueray have in United States?

Tanqueray has an estimated audience of 1,141,789 people in United States, concentrated in California and Florida.

What is the gender split and age of Tanqueray fans?

41.7% of Tanqueray fans are female, 58.3% are male, with an average age of 37.4 years.

Which brands do Tanqueray fans like most?

Tanqueray fans show strongest brand affinity for Zoom! (6.61×), Vodka (4.87×), and LongHorn Steakhouse (4.55×) over the country average.

Where do Tanqueray fans live in United States?

Tanqueray fans in United States are most concentrated in California (reach 113,376), Florida (reach 100,674), and Texas (reach 96,028). These three regions account for the largest share of the active audience.

What other brands do Tanqueray fans also like?

Beyond Tanqueray itself, the audience over-indexes on Vodka (4.87×), LongHorn Steakhouse (4.55×), Bombay Sapphire (18.23×), and Cognac (10.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanqueray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.