USC Trojans football Audience in United States

USC Trojans football logo

USC Trojans football has an estimated audience of 2,470,275 people in United States. 29.3% are female, 70.7% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Clemson Tigers football, Aaron Rodgers, LSU Tigers football, Oklahoma Sooners football, Oregon Ducks football.

The average USC Trojans football fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clemson Tigers football, Aaron Rodgers, LSU Tigers football, with strongest over-indexing on Clemson Tigers football (30.37× the country average). Demographically, the USC Trojans football audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of USC Trojans football fans

Demographic split for USC Trojans football audience in United States
MetricValue
Female29.3%
Male70.7%
Average age34.8
Estimated audience size2,470,275

Audience persona

The typical USC Trojans football fan in United States is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Clemson Tigers football.

Top regions in United States

Top regions ranked by reach for USC Trojans football in United States
RegionReachAffinity
California763,1922.81×
Texas181,5720.85×
Florida107,3180.64×
Pennsylvania88,5571.06×
Ohio88,2411.16×
Georgia86,2201.13×
Michigan80,0551.24×
Arizona66,0431.31×
South Carolina63,7601.72×
Tennessee58,5101.18×
North Carolina55,3320.74×
Alabama54,6291.58×
Illinois53,0800.65×
Louisiana52,8031.66×
Oklahoma52,5061.91×
Indiana49,9541.11×
New York48,9350.35×
Nebraska46,5483.76×
Washington45,6900.92×
Nevada45,3751.9×
Virginia39,0750.65×
Oregon38,4751.36×
Colorado33,7960.87×
Maryland29,9690.71×
New Jersey28,6580.46×
Utah26,5761.2×
Mississippi25,2931.24×
Wisconsin25,0150.67×
Minnesota23,7290.67×
Missouri23,4730.59×
Iowa22,0201.08×
Kentucky20,2160.65×
Massachusetts19,3230.4×
Kansas18,3520.94×
Arkansas17,6390.87×
Idaho17,4131.41×
Hawaii16,8451.59×
Connecticut11,6930.47×
New Mexico9,5980.77×
West Virginia6,0160.52×
Alaska5,9111.12×
Montana5,1530.75×
South Dakota4,5020.79×
Washington, District of Columbia4,0220.54×
Delaware3,5780.53×
New Hampshire2,9710.31×
Wyoming2,7530.75×
Maine2,7500.31×
Rhode Island2,6790.34×
North Dakota2,3840.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USC Trojans football audience
BrandAffinityCategory
Clemson Tigers football30.37×Sports
Aaron Rodgers17.1×Sports
LSU Tigers football22.05×Sports
Oklahoma Sooners football34.39×Sports
Oregon Ducks football30.59×Sports
Notre Dame Fighting Irish football34.78×Sports
Russell Wilson18.79×Sports
Derek Carr (American football)34.98×Sports
Dak Prescott19.09×Sports
Ole Miss Rebels football17.51×Sports
Florida Gators football21.18×Sports
Texas A&M Aggies football16.27×Sports
Detroit Lions8.91×Sports
Ben Roethlisberger30.38×Sports
Minnesota Golden Gophers football28.45×Sports
USC Trojans40.71×Business & Career
Minnesota Vikings9.73×Sports
Cleveland Browns9.44×Sports
Denver Broncos8.66×Sports
Seattle Seahawks8.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USC Trojans football audience
TraitClusterScore
Early Adopter MentalityPOWER1.14
Luxury OrientationPREMIUM1.11
Sports ActivityPOWER1.07
Career OrientationPOWER1.07
Social Media UsageJOY1
Urban LifestyleOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for USC Trojans football
CountryShare
United States90.4%
United Kingdom1.9%
Canada1.7%

See USC Trojans football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does USC Trojans football have in United States?

USC Trojans football has an estimated audience of 2,470,275 people in United States, concentrated in California and Texas.

What is the gender split and age of USC Trojans football fans?

29.3% of USC Trojans football fans are female, 70.7% are male, with an average age of 34.8 years.

Which brands do USC Trojans football fans like most?

USC Trojans football fans show strongest brand affinity for Clemson Tigers football (30.37×), Aaron Rodgers (17.1×), and LSU Tigers football (22.05×) over the country average.

Where do USC Trojans football fans live in United States?

USC Trojans football fans in United States are most concentrated in California (reach 763,192), Texas (reach 181,572), and Florida (reach 107,318). These three regions account for the largest share of the active audience.

What other brands do USC Trojans football fans also like?

Beyond USC Trojans football itself, the audience over-indexes on Aaron Rodgers (17.1×), LSU Tigers football (22.05×), Oklahoma Sooners football (34.39×), and Oregon Ducks football (30.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USC Trojans football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.