Rascasse Audience Intelligence

USC Trojans football Audience in United States

A data profile of the people who buy, follow and care about USC Trojans football in United States — modelled from more than twelve digital signal sources. USC Trojans football has an estimated audience of 2,440,133 people in United States.

#182among American football in United States#214among Team in United States#1084in Sports

The average USC Trojans football fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clemson Tigers football, Aaron Rodgers, LSU Tigers football, with strongest over-indexing on Clemson Tigers football (30.37× the country average).

Demographically, the USC Trojans football audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USC Trojans football fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Clemson Tigers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USC Trojans football profile in United States.

Audience size
2.4M
in United States
Gender
29.3%♀
70.7% male
Age
34.8
average years
Country rank
#12127
Team in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USC Trojans football fans

29.3% are female, 70.7% are male, average age 34.8.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for USC Trojans football audience in United States
MetricValue
Female29.3%
Male70.7%
Average age34.8
Estimated audience size2,440,133
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the USC Trojans football audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

90.8%

of the worldwide USC Trojans football audience comes from United States.

Worldwide audience distribution share by country for USC Trojans football
CountryShare
United States90.8%
United Kingdom1.9%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USC Trojans football audience in United States is strongest.

Fig. 05

Top regions by affinity

USC Trojans football fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~50K3.94×
02California~800K3.01×
03Nevada~50K2.00×
04Hawaii~20K1.75×
05Oklahoma~50K1.66×
06Michigan~100K1.60×
07Oregon~40K1.59×
08Iowa~30K1.54×
09South Carolina~60K1.53×
10Louisiana~50K1.42×
11Alabama~50K1.40×
12Idaho~20K1.37×
13Arizona~70K1.35×
14Alaska~7K1.31×
15Ohio~90K1.21×
16Utah~30K1.20×
17Indiana~50K1.16×
18Mississippi~20K1.15×
19Tennessee~60K1.12×
20Georgia~80K1.08×
21Kansas~20K0.96×
22Montana~6K0.91×
23Washington~40K0.90×
24Pennsylvania~70K0.88×
25New Mexico~10K0.88×
26Colorado~30K0.87×
27South Dakota~5K0.86×
28Wyoming~3K0.84×
29Arkansas~20K0.83×
30Texas~200K0.77×
31North Carolina~50K0.68×
32Illinois~60K0.67×
33Maryland~30K0.65×
34Kentucky~20K0.63×
35Florida~100K0.62×
36Missouri~20K0.62×
37West Virginia~7K0.62×
38North Dakota~3K0.62×
39Virginia~40K0.61×
40Washington, District of Columbia~5K0.61×
41Delaware~4K0.60×
42Wisconsin~20K0.59×
43Minnesota~20K0.59×
44Rhode Island~4K0.49×
45Connecticut~10K0.47×
46New Hampshire~4K0.46×
47Maine~4K0.46×
48New Jersey~30K0.45×
49Massachusetts~20K0.41×
50New York~50K0.36×
Fig. 06

Affinity by region

Affinity by region — USC Trojans football, United States
0.36×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USC Trojans football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USC Trojans football audience
#·InterestCategoryAffinity×
01USC TrojansBusiness & Career40.71×
02Derek Carr (American football)Sports34.98×
03Notre Dame Fighting Irish footballSports34.78×
04Oklahoma Sooners footballSports34.39×
05Oregon Ducks footballSports30.59×
06Ben RoethlisbergerSports30.38×
07Clemson Tigers footballSports30.37×
08Minnesota Golden Gophers footballSports28.45×
09LSU Tigers footballSports22.05×
10Florida Gators footballSports21.18×
11Dak PrescottSports19.09×
12Russell WilsonSports18.79×
13Ole Miss Rebels footballSports17.51×
14Aaron RodgersSports17.10×
15Texas A&M Aggies footballSports16.27×
16Minnesota VikingsSports9.73×
17Cleveland BrownsSports9.44×
18Detroit LionsSports8.91×
19Seattle SeahawksSports8.85×
20Denver BroncosSports8.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USC Trojans football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USC Trojans football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.16×
Social Media UsageJOY1.09×
Sports ActivityPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USC Trojans football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Community OrientationOPEN0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USC Trojans football have in United States?

USC Trojans football has an estimated audience of 2,440,133 people in United States, concentrated in California and Texas.

02

What is the gender split and age of USC Trojans football fans?

29.3% of USC Trojans football fans are female, 70.7% are male, with an average age of 34.8 years.

03

Which brands do USC Trojans football fans like most?

USC Trojans football fans show strongest brand affinity for Clemson Tigers football (30.37×), Aaron Rodgers (17.1×), and LSU Tigers football (22.05×) over the country average.

04

Where do USC Trojans football fans live in United States?

USC Trojans football fans in United States are most concentrated in California (reach ~800K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do USC Trojans football fans also like?

Beyond USC Trojans football itself, the audience over-indexes on Aaron Rodgers (17.1×), LSU Tigers football (22.05×), Oklahoma Sooners football (34.39×), and Oregon Ducks football (30.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See USC Trojans football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USC Trojans football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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