Rascasse Audience Intelligence

USC Trojans Audience in United States

A data profile of the people who buy, follow and care about USC Trojans in United States — modelled from more than twelve digital signal sources. USC Trojans has an estimated audience of 1,100,071 people in United States.

#126among University in United States#1952among POI in United States#1464in Business & Career

The average USC Trojans fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aaron Rodgers, Russell Wilson, Clemson Tigers football, with strongest over-indexing on Aaron Rodgers (22.64× the country average).

Demographically, the USC Trojans audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USC Trojans fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USC Trojans profile in United States.

Audience size
1.1M
in United States
Gender
25.6%♀
74.4% male
Age
34.6
average years
Country rank
#22178
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USC Trojans fans

25.6% are female, 74.4% are male, average age 34.6.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for USC Trojans audience in United States
MetricValue
Female25.6%
Male74.4%
Average age34.6
Estimated audience size1,100,071
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the USC Trojans audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3921%
40-4916%
50+11%
Fig. 04

Worldwide distribution

70.9%

of the worldwide USC Trojans audience comes from United States.

Worldwide audience distribution share by country for USC Trojans
CountryShare
United States70.9%
Brazil5.0%
Mexico3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USC Trojans audience in United States is strongest.

Fig. 05

Top regions by affinity

USC Trojans fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.95×
02South Carolina~40K2.59×
03Nebraska~10K2.14×
04Hawaii~8K1.68×
05Oregon~20K1.57×
06Nevada~20K1.54×
07Oklahoma~20K1.48×
08Alabama~20K1.41×
09Mississippi~10K1.28×
10Tennessee~30K1.25×
11Georgia~40K1.21×
12North Carolina~40K1.21×
13Iowa~10K1.15×
14Idaho~6K1.10×
15Utah~10K1.05×
16Arizona~20K1.03×
17Indiana~20K1.03×
18Washington~20K1.02×
19Arkansas~9K1.02×
20Montana~3K1.01×
21Ohio~30K0.99×
22Colorado~20K0.98×
23Louisiana~10K0.96×
24South Dakota~2K0.96×
25Texas~90K0.92×
26North Dakota~2K0.91×
27Alaska~2K0.90×
28Vermont~2K0.90×
29Michigan~30K0.89×
30New Mexico~5K0.88×
31West Virginia~4K0.86×
32Rhode Island~3K0.84×
33Delaware~3K0.84×
34Virginia~20K0.82×
35Kansas~7K0.82×
36Maine~3K0.82×
37Washington, District of Columbia~3K0.82×
38New Hampshire~4K0.81×
39Kentucky~10K0.80×
40Illinois~30K0.77×
41Connecticut~9K0.77×
42Missouri~10K0.74×
43Florida~50K0.73×
44Maryland~10K0.70×
45Pennsylvania~20K0.67×
46Minnesota~10K0.67×
47Wisconsin~10K0.66×
48Massachusetts~10K0.65×
49New Jersey~20K0.64×
50New York~40K0.58×
Fig. 06

Affinity by region

Affinity by region — USC Trojans, United States
0.58×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USC Trojans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USC Trojans audience
#·InterestCategoryAffinity×
01Tony RomoSports48.06×
02USC Trojans footballSports40.71×
03Rob GronkowskiSports30.15×
04Notre Dame Fighting Irish footballSports29.61×
05Oklahoma Sooners footballSports29.43×
06Russell WilsonSports23.19×
07Clemson Tigers footballSports23.11×
08Aaron RodgersSports22.64×
09Dak PrescottSports21.30×
10Los Angeles KingsSports20.33×
11LSU Tigers footballSports17.77×
12Princeton UniversityBusiness & Career14.42×
13Arkansas Razorbacks men's basketballSports12.07×
14Columbia UniversityBusiness & Career11.30×
15Cornell UniversityBusiness & Career11.18×
16Los Angeles FCSports10.53×
17Anaheim DucksSports8.92×
18Baker MayfieldSports8.84×
19San Francisco 49ersSports7.32×
20Luka DončićSports7.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USC Trojans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USC Trojans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Convenience OrientationPREMIUM1.37×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USC Trojans audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
CreativityOPEN0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USC Trojans have in United States?

USC Trojans has an estimated audience of 1,100,071 people in United States, concentrated in California and Texas.

02

What is the gender split and age of USC Trojans fans?

25.6% of USC Trojans fans are female, 74.4% are male, with an average age of 34.6 years.

03

Which brands do USC Trojans fans like most?

USC Trojans fans show strongest brand affinity for Aaron Rodgers (22.64×), Russell Wilson (23.19×), and Clemson Tigers football (23.11×) over the country average.

04

Where do USC Trojans fans live in United States?

USC Trojans fans in United States are most concentrated in California (reach ~400K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do USC Trojans fans also like?

Beyond USC Trojans itself, the audience over-indexes on Russell Wilson (23.19×), Clemson Tigers football (23.11×), USC Trojans football (40.71×), and Tony Romo (48.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See USC Trojans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USC Trojans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →