USC Trojans Audience in United States
USC Trojans has an estimated audience of 1,100,071 people in United States. 25.6% are female, 74.4% are male, average age 34.6. Top brand affinities: Russell Wilson, Aaron Rodgers, Tony Romo, Los Angeles Dodgers, Dak Prescott.
Top brand affinities include Russell Wilson, Aaron Rodgers, Tony Romo, with strongest over-indexing on Russell Wilson (25.55× the country average). Demographically, the USC Trojans audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity.
Category: Business & Career · Type: POI · Subtype: University
Demographics of USC Trojans fans
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 34.6 |
| Estimated audience size | 1,100,071 |
Audience persona
The typical USC Trojans fan in United States is more male, around 34.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Russell Wilson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Russell Wilson | 25.55× | Sports |
| Aaron Rodgers | 13.08× | Sports |
| Tony Romo | 49.18× | Sports |
| Los Angeles Dodgers | 11.19× | Sports |
| Dak Prescott | 17.26× | Sports |
| Kia Sportage | 28.44× | Cars & Mobility |
| Notre Dame Fighting Irish football | 23.87× | Sports |
| Los Angeles Kings | 21.15× | Sports |
| Houston Astros | 10.32× | Sports |
| San Francisco 49ers | 7.22× | Sports |
| Clemson Tigers football | 10.77× | Sports |
| Boston Red Sox | 7.72× | Sports |
| LSU Tigers football | 9.1× | Sports |
| Rob Gronkowski | 16.9× | Sports |
| Honda HR-V | 19.17× | Cars & Mobility |
| Los Angeles Lakers | 3.56× | Sports |
| New York Yankees | 3.94× | Sports |
| Los Angeles Rams | 5.08× | Sports |
| Pre-school playgroup | 20.72× | Kids & Family |
| Los Angeles FC | 11.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.28 |
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.18 |
| Extroversion | THRILL | 1.17 |
| Early Adopter Mentality | POWER | 1.1 |
| Risk Appetite | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.0% |
| Brazil | 5.0% |
| Mexico | 3.2% |
See USC Trojans audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for USC Trojans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.