Riviera Maya Audience in Mexico
Riviera Maya has an estimated audience of 4,796,542 people in Mexico. 54.2% are female, 45.8% are male, average age 35.0. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Riviera Maya fan in Mexico is 35.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Riviera Maya audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Riviera Maya fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 35.0 |
| Estimated audience size | 4,796,542 |
Audience persona
The typical Riviera Maya fan in Mexico is balanced, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 725,906 | 1.1× |
| Distrito Federal | 696,087 | 1.1× |
| Nuevo Leon | 415,481 | 1.44× |
| Yucatan | 335,989 | 3.37× |
| Jalisco | 280,688 | 0.79× |
| Guanajuato | 228,947 | 1.01× |
| Chihuahua | 199,088 | 1.2× |
| Veracruz (state) | 192,949 | 0.68× |
| Puebla | 188,022 | 0.74× |
| Tamaulipas | 178,165 | 1.11× |
| Coahuila de Zaragoza | 176,661 | 1.23× |
| Baja California | 137,698 | 0.69× |
| Michoacan de Ocampo | 130,234 | 0.78× |
| Chiapas | 120,219 | 0.84× |
| Hidalgo | 105,197 | 0.91× |
| Morelos | 67,126 | 0.81× |
| Guerrero | 66,712 | 0.55× |
| Campeche | 49,867 | 1.36× |
| Aguascalientes | 49,679 | 0.82× |
| Durango | 45,731 | 0.69× |
| Zacatecas | 45,164 | 0.74× |
| Baja California Sur | 38,725 | 1.01× |
| Nayarit | 37,934 | 0.82× |
| Tlaxcala | 36,780 | 0.67× |
| Colima | 16,522 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.83 |
| Risk Appetite | THRILL | 8.39 |
| Urban Lifestyle | OPEN | 2.63 |
| Design Affinity | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.67 |
| Travelling | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Mexico | 19.0% |
| Brazil | 8.2% |
See Riviera Maya audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
Frequently asked questions
How many fans does Riviera Maya have in Mexico?
Riviera Maya has an estimated audience of 4,796,542 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Riviera Maya fans?
54.2% of Riviera Maya fans are female, 45.8% are male, with an average age of 35.0 years.
Which brands do Riviera Maya fans like most?
Riviera Maya fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Riviera Maya fans live in Mexico?
Riviera Maya fans in Mexico are most concentrated in State of Mexico (reach 725,906), Distrito Federal (reach 696,087), and Nuevo Leon (reach 415,481). These three regions account for the largest share of the active audience.
What other brands do Riviera Maya fans also like?
Beyond Riviera Maya itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Riviera Maya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.