Riviera Maya Audience in Mexico
Riviera Maya has an estimated audience of 4,796,542 people in Mexico. 54.2% are female, 45.8% are male, average age 35.0. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Catholic Church, Banana, Sarcasm, Costa Rica, Travel agency.
The average Riviera Maya fan in Mexico is 35.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average). Demographically, the Riviera Maya audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Riviera Maya fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 35.0 |
| Estimated audience size | 4,796,542 |
Audience persona
The typical Riviera Maya fan in Mexico is balanced, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
Riviera Maya fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~700K | 1.1× |
| Distrito Federal | ~700K | 1.1× |
| Nuevo Leon | ~400K | 1.43× |
| Yucatan | ~300K | 3.31× |
| Jalisco | ~300K | 0.8× |
| Guanajuato | ~200K | 1.01× |
| Veracruz (state) | ~200K | 0.7× |
| Chihuahua | ~200K | 1.19× |
| Puebla | ~200K | 0.75× |
| Tamaulipas | ~200K | 1.1× |
| Coahuila de Zaragoza | ~200K | 1.21× |
| Baja California | ~100K | 0.71× |
| Michoacan de Ocampo | ~100K | 0.81× |
| Chiapas | ~100K | 0.85× |
| Hidalgo | ~100K | 0.91× |
| Guerrero | ~80K | 0.64× |
| Morelos | ~70K | 0.84× |
| Aguascalientes | ~50K | 0.84× |
| Durango | ~50K | 0.75× |
| Zacatecas | ~50K | 0.8× |
| Campeche | ~50K | 1.31× |
| Tlaxcala | ~40K | 0.74× |
| Nayarit | ~40K | 0.86× |
| Baja California Sur | ~40K | 1.01× |
| Colima | ~20K | 0.7× |
Top brand affinities of Riviera Maya fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.75× | Politics & Society |
| Banana | 3× | Food & Beverages |
| Sarcasm | 3× | Politics & Society |
| Costa Rica | 3.06× | Travel & Leisure |
| Travel agency | 3× | Travel & Leisure |
| El País | 3× | News |
| Freeware | 3× | Technology & Electronics |
| Dentistry | 3× | Business & Career |
| Puma | 2× | Fashion & Accessoires |
| Office 365 | 3× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Google Drive | 3× | Technology & Electronics |
| Sexology | 3× | Kids & Family |
| Broadcasting of sports events | 3× | Movies & TV |
| Breastfeeding | 3× | Kids & Family |
| captain america | 3× | Movies & TV |
| Twilight (series) | 3× | Movies & TV |
| Avocado | 3× | Food & Beverages |
| Doctor of Medicine | 3× | Business & Career |
| Papaya | 3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.52 |
| Career Orientation | POWER | 2.01 |
| Design Affinity | PREMIUM | 1.73 |
| Travelling | THRILL | 1.6 |
| Risk Appetite | THRILL | 1.59 |
| Need for Security | CONSERVATISM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Mexico | 19.0% |
| Brazil | 8.2% |
See Riviera Maya audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
Frequently asked questions
How many fans does Riviera Maya have in Mexico?
Riviera Maya has an estimated audience of 4,796,542 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Riviera Maya fans?
54.2% of Riviera Maya fans are female, 45.8% are male, with an average age of 35.0 years.
Which brands do Riviera Maya fans like most?
Riviera Maya fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Where do Riviera Maya fans live in Mexico?
Riviera Maya fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~700K), and Nuevo Leon (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Riviera Maya fans also like?
Beyond Riviera Maya itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Costa Rica (3.06×), and Travel agency (3×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Riviera Maya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.