A data profile of the people who buy, follow and care about Riviera Maya in Mexico — modelled from more than twelve digital signal sources. Riviera Maya has an estimated audience of 4,796,542 people in Mexico.
The average Riviera Maya fan in Mexico is 35.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Riviera Maya audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Riviera Maya fan in Mexico is balanced, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Riviera Maya profile in Mexico.
54.2% are female, 45.8% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 35.0 |
| Estimated audience size | 4,796,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Riviera Maya audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 25.3% |
| Mexico | 19.0% |
| Brazil | 8.2% |
Where the Riviera Maya audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yucatan | ~300K | 3.31× | |
| 02 | Nuevo Leon | ~400K | 1.43× | |
| 03 | Campeche | ~50K | 1.31× | |
| 04 | Coahuila de Zaragoza | ~200K | 1.21× | |
| 05 | Chihuahua | ~200K | 1.19× | |
| 06 | State of Mexico | ~700K | 1.10× | |
| 07 | Distrito Federal | ~700K | 1.10× | |
| 08 | Tamaulipas | ~200K | 1.10× | |
| 09 | Guanajuato | ~200K | 1.01× | |
| 10 | Baja California Sur | ~40K | 1.01× | |
| 11 | Hidalgo | ~100K | 0.91× | |
| 12 | Nayarit | ~40K | 0.86× | |
| 13 | Chiapas | ~100K | 0.85× | |
| 14 | Morelos | ~70K | 0.84× | |
| 15 | Aguascalientes | ~50K | 0.84× | |
| 16 | Michoacan de Ocampo | ~100K | 0.81× | |
| 17 | Jalisco | ~300K | 0.80× | |
| 18 | Zacatecas | ~50K | 0.80× | |
| 19 | Puebla | ~200K | 0.75× | |
| 20 | Durango | ~50K | 0.75× | |
| 21 | Tlaxcala | ~40K | 0.74× | |
| 22 | Baja California | ~100K | 0.71× | |
| 23 | Veracruz (state) | ~200K | 0.70× | |
| 24 | Colima | ~20K | 0.70× | |
| 25 | Guerrero | ~80K | 0.64× |
The strongest cross-interests of the Riviera Maya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 3.06× | ||
| 02 | Banana | Food & Beverages | 3.00× | ||
| 03 | Sarcasm | Politics & Society | 3.00× | ||
| 04 | Travel agency | Travel & Leisure | 3.00× | ||
| 05 | El País | News | 3.00× | ||
| 06 | Freeware | Technology & Electronics | 3.00× | ||
| 07 | Dentistry | Business & Career | 3.00× | ||
| 08 | Office 365 | Technology & Electronics | 3.00× | ||
| 09 | Google Drive | Technology & Electronics | 3.00× | ||
| 10 | Sexology | Kids & Family | 3.00× | ||
| 11 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 12 | Breastfeeding | Kids & Family | 3.00× | ||
| 13 | Twilight (series) | Movies & TV | 3.00× | ||
| 14 | captain america | Movies & TV | 3.00× | ||
| 15 | Avocado | Food & Beverages | 3.00× | ||
| 16 | Doctor of Medicine | Business & Career | 3.00× | ||
| 17 | Papaya | Food & Beverages | 3.00× | ||
| 18 | Catholic Church | Politics & Society | 2.75× | ||
| 19 | Puma | Fashion & Accessoires | 2.00× | ||
| 20 | Game consoles | Technology & Electronics | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.52× | |
| Career Orientation | POWER | 2.01× | |
| Design Affinity | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.91× |
Riviera Maya has an estimated audience of 4,796,542 people in Mexico, concentrated in State of Mexico and Distrito Federal.
54.2% of Riviera Maya fans are female, 45.8% are male, with an average age of 35.0 years.
Riviera Maya fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Riviera Maya fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~700K), and Nuevo Leon (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Riviera Maya itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Costa Rica (3.06×), and Travel agency (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Riviera Maya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.