Rascasse Audience Intelligence

Eiffel Tower Audience in Germany

A data profile of the people who buy, follow and care about Eiffel Tower in Germany — modelled from more than twelve digital signal sources. Eiffel Tower has an estimated audience of 385,584 people in Germany.

#27among POI in Germany#1311among POI in Germany#1149in Travel & Leisure

The average Eiffel Tower fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Metropolitan Opera, Home construction, Airbnb, with strongest over-indexing on Metropolitan Opera (10.18× the country average).

Demographically, the Eiffel Tower audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eiffel Tower fan in Germany is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Metropolitan Opera.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eiffel Tower profile in Germany.

Audience size
386K
in Germany
Gender
67.2%♀
32.8% male
Age
39.3
average years
Country rank
#14439
POI in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eiffel Tower fans

67.2% are female, 32.8% are male, average age 39.3.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Eiffel Tower audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age39.3
Estimated audience size385,584
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Eiffel Tower audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3926%
40-4927%
50+13%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Eiffel Tower audience comes from Germany.

Worldwide audience distribution share by country for Eiffel Tower
CountryShare
United States12.4%
France10.6%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eiffel Tower audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eiffel Tower fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.27×
02Baden-Württemberg~70K1.26×
03Rheinland-Pfalz~20K1.25×
04Nordrhein-Westfalen~100K1.16×
05Hessen~30K1.12×
06Bayern~70K1.06×
07Niedersachsen~40K1.02×
08Berlin~20K1.02×
09Hamburg~9K1.00×
10Brandenburg~10K0.93×
11Schleswig-Holstein~10K0.92×
12Thüringen~9K0.92×
13Bremen~3K0.89×
14Sachsen-Anhalt~8K0.83×
15Mecklenburg-Vorpommern~6K0.81×
16Sachsen~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Eiffel Tower, Germany
0.73×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eiffel Tower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eiffel Tower audience
#·InterestCategoryAffinity×
01Musée d'OrsayArts & Culture55.45×
02Centre Georges PompidouArts & Culture35.63×
03Paris OperaArts & Culture25.83×
04Rado (watch)Fashion & Accessoires19.46×
05Riviera MayaTravel & Leisure14.54×
06Metropolitan OperaArts & Culture10.18×
07Cultural historyArts & Culture6.80×
08Home RenovationsHome & Garden6.78×
09Cat play and toysPets & Animals5.31×
10Backcountry skiingSports5.29×
11Dog healthPets & Animals5.02×
12Dog harnessPets & Animals4.83×
13Local newsNews4.75×
14Home constructionHome & Garden4.37×
15AirbnbTravel & Leisure3.53×
16Outdoor recreationSports2.11×
17TikTokInternet & Social Media2.09×
18ShoppingShopping2.07×
19BusinessBusiness & Career2.01×
20Consumer electronicsTechnology & Electronics1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eiffel Tower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eiffel Tower audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.16×
IndividualismJOY3.14×
Urban LifestyleOPEN2.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eiffel Tower audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.10×
Healthy LifestyleBALANCE1.12×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eiffel Tower have in Germany?

Eiffel Tower has an estimated audience of 385,584 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Eiffel Tower fans?

67.2% of Eiffel Tower fans are female, 32.8% are male, with an average age of 39.3 years.

03

Which brands do Eiffel Tower fans like most?

Eiffel Tower fans show strongest brand affinity for Metropolitan Opera (10.18×), Home construction (4.37×), and Airbnb (3.53×) over the country average.

04

Where do Eiffel Tower fans live in Germany?

Eiffel Tower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Eiffel Tower fans also like?

Beyond Eiffel Tower itself, the audience over-indexes on Home construction (4.37×), Airbnb (3.53×), Local news (4.75×), and Musée d'Orsay (55.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Eiffel Tower audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eiffel Tower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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