A data profile of the people who buy, follow and care about Microphone in United Kingdom — modelled from more than twelve digital signal sources. Microphone has an estimated audience of 5,033,677 people in United Kingdom.
The average Microphone fan in United Kingdom is 45.4 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Betfair, William Hill (bookmaker), with strongest over-indexing on Wikipedia (4.18× the country average).
Demographically, the Microphone audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Microphone fan in United Kingdom is balanced, around 45.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Microphone profile in United Kingdom.
48.8% are female, 51.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 45.4 |
| Estimated audience size | 5,033,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Microphone audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 6.9% |
| France | 4.2% |
Where the Microphone audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.48× | |
| 02 | West Midlands | ~300K | 1.42× | |
| 03 | North East | ~200K | 1.20× | |
| 04 | South East | ~600K | 0.95× | |
| 05 | East Midlands | ~300K | 0.85× | |
| 06 | East of England | ~400K | 0.82× | |
| 07 | South West | ~300K | 0.82× | |
| 08 | North West | ~300K | 0.52× |
The strongest cross-interests of the Microphone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noise-cancelling headphones | Technology & Electronics | 6.20× | ||
| 02 | Wikipedia | Internet & Social Media | 4.18× | ||
| 03 | Sketch comedy | Movies & TV | 2.63× | ||
| 04 | Betfair | Games | 2.58× | ||
| 05 | Esso | Cars & Mobility | 2.37× | ||
| 06 | Margot Robbie | Movies & TV | 2.28× | ||
| 07 | Risk management | Business & Career | 2.23× | ||
| 08 | Satire | Literature | 2.09× | ||
| 09 | William Hill (bookmaker) | Games | 2.05× | ||
| 10 | Videography | Internet & Social Media | 2.02× | ||
| 11 | Adoption | Kids & Family | 1.97× | ||
| 12 | Political science | Business & Career | 1.93× | ||
| 13 | Innovation | Business & Career | 1.89× | ||
| 14 | Refrigerator | Home & Garden | 1.78× | ||
| 15 | Computer hardware | Technology & Electronics | 1.64× | ||
| 16 | Internet & Social Media | 1.59× | |||
| 17 | Hobby | Home & Garden | 1.58× | ||
| 18 | Mobile home | Cars & Mobility | 1.57× | ||
| 19 | Movie theater | Movies & TV | 1.56× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Microphone has an estimated audience of 5,033,677 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
48.8% of Microphone fans are female, 51.2% are male, with an average age of 45.4 years.
Microphone fans show strongest brand affinity for Wikipedia (4.18×), Betfair (2.58×), and William Hill (bookmaker) (2.05×) over the country average.
Microphone fans in United Kingdom are most concentrated in South East (reach ~600K), Yorkshire and the Humber (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Microphone itself, the audience over-indexes on Betfair (2.58×), William Hill (bookmaker) (2.05×), Esso (2.37×), and Hobby (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Microphone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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