Schaeffler Audience in Germany
Schaeffler has an estimated audience of 605,193 people in Germany. 41.1% are female, 58.9% are male, average age 39.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Opel Mokka, Toyota Land Cruiser, Indeed.com, Satire, Dacia Duster.
The average Schaeffler fan in Germany is 39.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Opel Mokka, Toyota Land Cruiser, Indeed.com, with strongest over-indexing on Opel Mokka (10.69× the country average). Demographically, the Schaeffler audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Schaeffler fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 39.4 |
| Estimated audience size | 605,193 |
Audience persona
The typical Schaeffler fan in Germany is more male, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Opel Mokka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 354,406 | 3.64× |
| Baden-Württemberg | 142,183 | 1.72× |
| Nordrhein-Westfalen | 99,713 | 0.75× |
| Hessen | 69,400 | 1.5× |
| Niedersachsen | 37,351 | 0.64× |
| Rheinland-Pfalz | 25,072 | 0.83× |
| Sachsen | 23,764 | 0.8× |
| Berlin | 17,658 | 0.65× |
| Saarland | 12,025 | 1.62× |
| Sachsen-Anhalt | 11,353 | 0.72× |
| Thüringen | 10,896 | 0.71× |
| Schleswig-Holstein | 9,237 | 0.43× |
| Hamburg | 8,796 | 0.64× |
| Brandenburg | 7,954 | 0.42× |
| Mecklenburg-Vorpommern | 3,554 | 0.31× |
| Bremen | 3,175 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opel Mokka | 10.69× | Cars & Mobility |
| Toyota Land Cruiser | 10.4× | Cars & Mobility |
| Indeed.com | 3.46× | Business & Career |
| Satire | 4.01× | Literature |
| Dacia Duster | 6.62× | Cars & Mobility |
| Tagesschau | 1.77× | Movies & TV |
| Family car | 4.05× | Cars & Mobility |
| Transfermarkt | 2.45× | Sports |
| Lada Niva | 15.04× | Cars & Mobility |
| Solar cell | 4.64× | Home & Garden |
| Toyota RAV4 | 9.12× | Cars & Mobility |
| RTL Television | 2.73× | Movies & TV |
| Toyota Hilux | 9.07× | Cars & Mobility |
| City car | 3.55× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| AutoScout24 | 1.87× | Cars & Mobility |
| Headphones | 4.14× | Technology & Electronics |
| Bosch Rexroth | 14.01× | Business & Career |
| Škoda Kodiaq | 4.89× | Cars & Mobility |
| Car wash | 3.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.72 |
| Need for Security | CONSERVATISM | 1.67 |
| Family Orientation | CONSERVATISM | 1.56 |
| Early Adopter Mentality | POWER | 1.43 |
| Sports Activity | POWER | 1.34 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.5% |
| United States | 6.7% |
| China | 5.5% |
See Schaeffler audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Schaeffler have in Germany?
Schaeffler has an estimated audience of 605,193 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Schaeffler fans?
41.1% of Schaeffler fans are female, 58.9% are male, with an average age of 39.4 years.
Which brands do Schaeffler fans like most?
Schaeffler fans show strongest brand affinity for Opel Mokka (10.69×), Toyota Land Cruiser (10.4×), and Indeed.com (3.46×) over the country average.
Where do Schaeffler fans live in Germany?
Schaeffler fans in Germany are most concentrated in Bayern (reach 354,406), Baden-Württemberg (reach 142,183), and Nordrhein-Westfalen (reach 99,713). These three regions account for the largest share of the active audience.
What other brands do Schaeffler fans also like?
Beyond Schaeffler itself, the audience over-indexes on Toyota Land Cruiser (10.4×), Indeed.com (3.46×), Satire (4.01×), and Dacia Duster (6.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schaeffler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.