Rascasse Audience Intelligence

Schaeffler Target Market in Germany

A data profile of the people who buy, follow and care about Schaeffler in Germany — modelled from more than twelve digital signal sources. Schaeffler has an estimated audience of 627,077 people in Germany.

#1278among Brand in Germany#773in Business & Career

The average Schaeffler fan in Germany is 40.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Opel Mokka, Toyota Land Cruiser, Motorcycle helmet, with strongest over-indexing on Opel Mokka (10.86× the country average).

Demographically, the Schaeffler audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schaeffler fan in Germany is more male, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Opel Mokka.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schaeffler profile in Germany.

Audience size
627K
in Germany
Gender
34.8%♀
65.2% male
Age
40.7
average years
Country rank
#9744
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schaeffler

34.8% are female, 65.2% are male, average age 40.7.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Schaeffler audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age40.7
Estimated audience size627,077
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Schaeffler audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Schaeffler audience comes from Germany.

Worldwide audience distribution share by country for Schaeffler
CountryShare
Germany37.9%
United States6.5%
Switzerland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schaeffler audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schaeffler customers by region in Germany
#RegionReachAffinity×
01Bayern~400K3.74×
02Baden-Württemberg~100K1.71×
03Saarland~10K1.64×
04Hessen~70K1.44×
05Rheinland-Pfalz~30K0.84×
06Sachsen~20K0.78×
07Sachsen-Anhalt~10K0.78×
08Nordrhein-Westfalen~100K0.75×
09Thüringen~10K0.74×
10Bremen~4K0.66×
11Berlin~20K0.65×
12Hamburg~9K0.64×
13Niedersachsen~40K0.61×
14Brandenburg~9K0.48×
15Schleswig-Holstein~10K0.45×
16Mecklenburg-Vorpommern~5K0.41×
Fig. 06

Affinity by region

Affinity by region — Schaeffler, Germany
0.41×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schaeffler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schaeffler audience
#·InterestCategoryAffinity×
01Bosch RexrothBusiness & Career19.71×
02Lada NivaCars & Mobility14.90×
03DS AutomobilesCars & Mobility12.61×
04Opel MokkaCars & Mobility10.86×
05Toyota Land CruiserCars & Mobility10.48×
06New AmsterdamMovies & TV10.39×
07Toyota HiluxCars & Mobility10.25×
08Fargo (film)Movies & TV9.83×
09Subcompact carCars & Mobility9.42×
10Toyota RAV4Cars & Mobility9.12×
11Dacia DusterCars & Mobility5.92×
12Motorcycle helmetCars & Mobility5.74×
13EssoCars & Mobility4.46×
14Family carCars & Mobility3.41×
15Plug-in hybridCars & Mobility3.27×
16Michael SchumacherSports3.19×
17PostbankBusiness & Career2.22×
18NatureHome & Garden1.98×
19FamilyKids & Family1.80×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schaeffler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schaeffler audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.78×
Need for SecurityCONSERVATISM1.75×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schaeffler audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
CreativityOPEN0.64×
Pet OwnershipJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schaeffler's target market in Germany?

Schaeffler's target market in Germany covers an estimated 627,077 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Schaeffler customers?

34.8% of the Schaeffler audience are female, 65.2% are male, with an average age of 40.7 years.

03

Which brands do Schaeffler fans like most?

Schaeffler fans show strongest brand affinity for Opel Mokka (10.86×), Toyota Land Cruiser (10.48×), and Motorcycle helmet (5.74×) over the country average.

04

Where do Schaeffler fans live in Germany?

Schaeffler fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Schaeffler fans also like?

Beyond Schaeffler itself, the audience over-indexes on Toyota Land Cruiser (10.48×), Motorcycle helmet (5.74×), Esso (4.46×), and Subcompact car (9.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Schaeffler audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schaeffler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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