Rascasse is a free audience intelligence service. Search any brand, person, sports team or topic and see who their audience is — demographics, brand affinities and where they live.

Where does the data come from?

Rascasse derives audience profiles from anonymized search behavior across 33 countries. We never use personally identifiable data.

How is audience size calculated?

Audience size is the estimated number of people in a country who actively search for an entity, calibrated against population and demographics.

What does brand affinity mean?

Brand affinity is the over-index of how much an audience prefers a brand vs the country average. 2.0× means twice as likely to engage with that brand.

How often is data refreshed?

Search-volume signals are refreshed monthly; affinities and audience sizes are recomputed continuously.

DAX Audience in Spain

DAX logo

DAX has an estimated audience of 1,067,432 people in Spain. 43.9% are female, 56.1% are male, average age 43.9. Top regions: Canary Islands, Andalusia, Catalonia. Top brand affinities: DAX, Jeris Johnson, Schwarzkopf Professional Japan, Genetic engineering, HELLA.

Category: Business & Career · Type: Topic · Subtype: Stock market

Demographics

Metric	Value
Female	43.9%
Male	56.1%
Average age	43.9
Estimated audience size	1,067,432

Top regions in Spain

Canary Islands: reach 119,126 (affinity 3.28×)
Andalusia: reach 95,908 (affinity 0.67×)
Catalonia: reach 90,041 (affinity 0.68×)
Balearic Islands: reach 72,489 (affinity 3.55×)
Community of Madrid: reach 67,560 (affinity 0.55×)
Comunidad Valenciana: reach 64,565 (affinity 0.79×)
Basque Autonomous Country: reach 28,501 (affinity 1.05×)
Castile and León: reach 24,325 (affinity 0.77×)
Aragon: reach 21,637 (affinity 1.13×)
Region of Murcia: reach 16,160 (affinity 0.65×)

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

DAX — 17.75× over baseline (Business & Career)
Jeris Johnson — 17.74× over baseline (Music & Radio)
Schwarzkopf Professional Japan — 14.2× over baseline (Beauty & Wellness)
Genetic engineering — 10.17× over baseline (Business & Career)
HELLA — 10.02× over baseline (Cars & Mobility)
Schaeffler — 10.02× over baseline (Business & Career)
Henkel — 9.96× over baseline (Home & Garden)
HeidelbergCement — 9.84× over baseline (Business & Career)
Carl Zeiss Meditec — 9.81× over baseline (Health)
Lechwerke — 9.77× over baseline (Business & Career)
Symrise — 9.59× over baseline (Business & Career)
GEA Group — 9.57× over baseline (Business & Career)
Nemetschek — 9.47× over baseline (Business & Career)
Gelsenwasser — 9.47× over baseline (Business & Career)
MTU Aero Engines — 8.7× over baseline (Cars & Mobility)
Wacker Chemie — 7.49× over baseline (Business & Career)
Knorr-Bremse — 7.32× over baseline (Cars & Mobility)
Covestro — 7.28× over baseline (Business & Career)
Rheinmetall — 7.2× over baseline (Business & Career)
Jungheinrich — 7.15× over baseline (Business & Career)

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Social Media Usage (JOY): 1.5
Patriotism (CONSERVATISM): 1.42
Family Orientation (CONSERVATISM): 1.4
Urban Lifestyle (OPEN): 1.28
Need for Security (CONSERVATISM): 1.24
Spirituality (BALANCE): 1.2

Worldwide distribution

United States: 22.2% of worldwide audience
Germany: 8.7% of worldwide audience
Italy: 7.4% of worldwide audience

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.