Rascasse Audience Intelligence

Trucking Audience in Germany

A data profile of the people who buy, follow and care about Trucking in Germany — modelled from more than twelve digital signal sources. Trucking has an estimated audience of 246,318 people in Germany.

#121among Video game in Germany#6779among Topic in Germany#456in Games

The average Trucking fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flatbed truck, Dodge Ram, Richard Armitage (actor), with strongest over-indexing on Flatbed truck (115× the country average).

Demographically, the Trucking audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trucking fan in Germany is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Flatbed truck.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trucking profile in Germany.

Audience size
246K
in Germany
Gender
31.3%♀
68.7% male
Age
37.2
average years
Country rank
#19862
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trucking fans

31.3% are female, 68.7% are male, average age 37.2.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Trucking audience in Germany
MetricValue
Female31.3%
Male68.7%
Average age37.2
Estimated audience size246,318
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Trucking audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3920%
40-4922%
50+15%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Trucking audience comes from Germany.

Worldwide audience distribution share by country for Trucking
CountryShare
United States32.6%
Brazil10.7%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trucking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trucking fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.20×
02Brandenburg~9K1.19×
03Bremen~2K1.15×
04Sachsen~10K1.08×
05Rheinland-Pfalz~10K1.04×
06Niedersachsen~20K1.02×
07Thüringen~6K0.99×
08Nordrhein-Westfalen~50K0.95×
09Bayern~40K0.95×
10Sachsen-Anhalt~6K0.95×
11Hamburg~5K0.95×
12Baden-Württemberg~30K0.94×
13Berlin~10K0.94×
14Schleswig-Holstein~8K0.94×
15Mecklenburg-Vorpommern~4K0.91×
16Saarland~3K0.91×
Fig. 06

Affinity by region

Affinity by region — Trucking, Germany
0.91×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trucking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trucking audience
#·InterestCategoryAffinity×
01Flatbed truckCars & Mobility115.00×
02Richard Armitage (actor)Movies & TV60.69×
03PeterbiltCars & Mobility59.35×
04Allen LeechMovies & TV52.22×
05Dodge RamCars & Mobility48.94×
06Massey FergusonCars & Mobility20.83×
07Berkshire HathawayBusiness & Career20.00×
08Black Veil BridesMusic & Radio20.00×
09Semi-trailer truckCars & Mobility14.81×
10Volvo TrucksCars & Mobility14.69×
11Jonah HillMovies & TV14.40×
12ClaasCars & Mobility13.78×
13Subcompact carCars & Mobility13.39×
14BASFHealth10.95×
15VolvoCars & Mobility10.73×
16Public transportCars & Mobility7.11×
173. LigaSports5.48×
18Automobile repair shopCars & Mobility5.24×
19Bauer sucht FrauMovies & TV5.15×
20Solar energyHome & Garden3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trucking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trucking audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.36×
Risk AppetiteTHRILL1.97×
ExtroversionTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trucking audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.46×
Price SensitivityPREMIUM0.50×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trucking have in Germany?

Trucking has an estimated audience of 246,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trucking fans?

31.3% of Trucking fans are female, 68.7% are male, with an average age of 37.2 years.

03

Which brands do Trucking fans like most?

Trucking fans show strongest brand affinity for Flatbed truck (115×), Dodge Ram (48.94×), and Richard Armitage (actor) (60.69×) over the country average.

04

Where do Trucking fans live in Germany?

Trucking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Trucking fans also like?

Beyond Trucking itself, the audience over-indexes on Dodge Ram (48.94×), Richard Armitage (actor) (60.69×), Peterbilt (59.35×), and Volvo (10.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Trucking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trucking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →