South Dakota Audience in United States

South Dakota has an estimated audience of 13,390,749 people in United States. 46.7% are female, 53.3% are male, average age 45.5. Top regions: California, Texas, South Dakota. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average South Dakota fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, South Dakota. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the South Dakota audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of South Dakota fans

Demographic split for South Dakota audience in United States
MetricValue
Female46.7%
Male53.3%
Average age45.5
Estimated audience size13,390,749

Audience persona

The typical South Dakota fan in United States is balanced, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for South Dakota in United States
RegionReachAffinity
California769,3870.52×
Texas592,2060.51×
South Dakota517,48716.72×
Florida478,5420.53×
New York348,1210.47×
Illinois307,4670.69×
Minnesota267,9571.4×
Colorado226,8631.07×
Ohio196,1150.48×
Pennsylvania191,9420.43×
North Carolina185,5100.46×
Georgia184,0060.45×
Wisconsin179,9460.89×
Arizona179,0690.65×
Michigan172,6170.49×
Washington170,2190.63×
Virginia165,6740.51×
Iowa162,1891.47×
Missouri159,9570.74×
New Jersey146,6290.43×
Nebraska135,3102.01×
Indiana133,6850.55×
Tennessee132,2800.49×
Massachusetts121,3330.46×
Maryland107,4910.47×
Kansas98,5000.93×
Oklahoma91,7390.62×
South Carolina89,3740.44×
Oregon89,1190.58×
Alabama86,5040.46×
Kentucky82,4940.49×
Louisiana77,2040.45×
Utah77,1230.64×
Nevada72,2170.56×
Arkansas65,4260.59×
Connecticut63,0960.47×
North Dakota55,4912.02×
Mississippi53,8140.49×
Montana47,2701.27×
Idaho46,8280.7×
New Mexico40,1330.6×
Wyoming38,4441.94×
West Virginia26,5500.43×
Hawaii25,0600.44×
New Hampshire24,0270.46×
Washington, District of Columbia22,1950.55×
Maine21,5680.45×
Alaska18,3250.64×
Rhode Island17,0750.4×
Delaware14,0930.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Dakota audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.85×News
Staples (Canada)5.81×Business & Career
Income tax13.19×Business & Career
Horoscope9.23×Health
Indianapolis Motor Speedway11.74×Sports
Great Clips4.86×Beauty & Wellness
Chuck Norris4.85×Movies & TV
Day trading9.24×Business & Career
Property insurance13.35×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Casey's General Stores6.85×Food & Beverages
Blended whiskey8.73×Food & Beverages
Jim Parsons12.27×Movies & TV
Cross-country skiing10.12×Sports
Hy-Vee7.84×Shopping
Whole grain9.18×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Dakota audience
TraitClusterScore
Risk AppetiteTHRILL2.12
PatriotismCONSERVATISM1.96
Community OrientationOPEN1.34
ExtroversionTHRILL1.21
Luxury OrientationPREMIUM1.2
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for South Dakota
CountryShare
United States69.3%
Brazil17.9%
Canada1.6%

See South Dakota audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does South Dakota have in United States?

South Dakota has an estimated audience of 13,390,749 people in United States, concentrated in California and Texas.

What is the gender split and age of South Dakota fans?

46.7% of South Dakota fans are female, 53.3% are male, with an average age of 45.5 years.

Which brands do South Dakota fans like most?

South Dakota fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do South Dakota fans live in United States?

South Dakota fans in United States are most concentrated in California (reach 769,387), Texas (reach 592,206), and South Dakota (reach 517,487). These three regions account for the largest share of the active audience.

What other brands do South Dakota fans also like?

Beyond South Dakota itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.