Rascasse Audience Intelligence

South Dakota Audience in United States

A data profile of the people who buy, follow and care about South Dakota in United States — modelled from more than twelve digital signal sources. South Dakota has an estimated audience of 13,390,749 people in United States.

#52among Region in United States#152among POI in United States#238in Travel & Leisure

The average South Dakota fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, South Dakota.

Top brand affinities include Renewable energy, American Airlines, Donald Trump, with strongest over-indexing on Renewable energy (4.19× the country average).

Demographically, the South Dakota audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Dakota fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Dakota profile in United States.

Audience size
13.4M
in United States
Gender
46.7%♀
53.3% male
Age
45.5
average years
Country rank
#2651
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Dakota fans

46.7% are female, 53.3% are male, average age 45.5.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for South Dakota audience in United States
MetricValue
Female46.7%
Male53.3%
Average age45.5
Estimated audience size13,390,749
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the South Dakota audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

69.3%

of the worldwide South Dakota audience comes from United States.

Worldwide audience distribution share by country for South Dakota
CountryShare
United States69.3%
Brazil17.9%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Dakota audience in United States is strongest.

Fig. 05

Top regions by affinity

South Dakota fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~500K17.11×
02North Dakota~60K2.06×
03Wyoming~40K2.04×
04Nebraska~100K2.02×
05Iowa~200K1.50×
06Minnesota~300K1.35×
07Montana~50K1.30×
08Colorado~200K0.99×
09Kansas~100K0.91×
10Wisconsin~200K0.88×
11Alaska~20K0.74×
12Missouri~200K0.72×
13Idaho~50K0.70×
14Illinois~300K0.64×
15Utah~80K0.64×
16Oklahoma~90K0.63×
17New Mexico~40K0.63×
18Arizona~200K0.62×
19Washington~200K0.61×
20Arkansas~70K0.60×
21Oregon~90K0.56×
22Washington, District of Columbia~20K0.56×
23Indiana~100K0.53×
24Nevada~70K0.53×
25Mississippi~60K0.52×
26Maine~20K0.52×
27New Hampshire~30K0.51×
28Texas~600K0.50×
29California~700K0.49×
30Virginia~200K0.49×
31Kentucky~80K0.49×
32Tennessee~100K0.48×
33West Virginia~30K0.48×
34Hawaii~30K0.48×
35Florida~400K0.47×
36Michigan~200K0.47×
37Alabama~90K0.47×
38Rhode Island~20K0.47×
39Ohio~200K0.46×
40North Carolina~200K0.45×
41South Carolina~90K0.45×
42Louisiana~80K0.45×
43Connecticut~60K0.45×
44Delaware~20K0.45×
45Massachusetts~100K0.44×
46Maryland~100K0.44×
47Georgia~200K0.43×
48New York~300K0.42×
49Pennsylvania~200K0.42×
50New Jersey~100K0.41×
Fig. 06

Affinity by region

Affinity by region — South Dakota, United States
0.41×1.00×17.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Dakota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Dakota audience
#·InterestCategoryAffinity×
01Hy-VeeShopping6.17×
02Beach volleyballSports6.17×
03Casey's General StoresFood & Beverages5.24×
04Renewable energyBusiness & Career4.19×
05Arnold SchwarzeneggerMovies & TV4.15×
06Weather forecastingHome & Garden4.09×
07Sustainable energyHome & Garden3.93×
08FedExBusiness & Career2.96×
09Solar energyHome & Garden2.62×
10American AirlinesTravel & Leisure2.40×
11Real propertyHome & Garden2.28×
12Mortgage loansBusiness & Career2.17×
13SubwayFood & Beverages1.93×
14Nonprofit organizationPolitics & Society1.90×
15Pizza HutFood & Beverages1.90×
16LivestockPets & Animals1.88×
17PinterestInternet & Social Media1.86×
18Donald TrumpPolitics & Society1.65×
19NatureHome & Garden1.62×
20RecreationTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Dakota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Dakota audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.65×
Convenience OrientationPREMIUM1.84×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Dakota audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Dakota have in United States?

South Dakota has an estimated audience of 13,390,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South Dakota fans?

46.7% of South Dakota fans are female, 53.3% are male, with an average age of 45.5 years.

03

Which brands do South Dakota fans like most?

South Dakota fans show strongest brand affinity for Renewable energy (4.19×), American Airlines (2.4×), and Donald Trump (1.65×) over the country average.

04

Where do South Dakota fans live in United States?

South Dakota fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and South Dakota (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do South Dakota fans also like?

Beyond South Dakota itself, the audience over-indexes on American Airlines (2.4×), Donald Trump (1.65×), Sustainable energy (3.93×), and Casey's General Stores (5.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See South Dakota audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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