A data profile of the people who buy, follow and care about South Dakota in Brazil — modelled from more than twelve digital signal sources. South Dakota has an estimated audience of 3,458,397 people in Brazil.
South Dakota has an estimated audience of 3,458,397 people in Brazil. 69.1% are female, 30.9% are male, average age 42.5. Top brand affinities: Canada, Crocodile, Tinder, Instagram, Lojas Renner.
Top brand affinities include Canada, Crocodile, Tinder, with strongest over-indexing on Canada (3.38× the country average).
Demographically, the South Dakota audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Creativity.
The typical South Dakota fan in Brazil is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Canada.
The key figures that characterise the South Dakota profile in Brazil.
69.1% are female, 30.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 42.5 |
| Estimated audience size | 3,458,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide South Dakota audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 69.3% |
| Brazil | 17.9% |
| Canada | 1.6% |
The strongest cross-interests of the South Dakota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crocodile | Pets & Animals | 49.86× | ||
| 02 | Tinder | Internet & Social Media | 5.33× | ||
| 03 | Lojas Renner | Fashion & Accessoires | 3.39× | ||
| 04 | Canada | Travel & Leisure | 3.38× | ||
| 05 | New York City | Travel & Leisure | 3.02× | ||
| 06 | Catholic Church | Politics & Society | 2.91× | ||
| 07 | Department store | Shopping | 2.47× | ||
| 08 | Dentistry | Business & Career | 2.45× | ||
| 09 | Internet & Social Media | 2.22× | |||
| 10 | Shopping malls | Shopping | 2.21× | ||
| 11 | Handbags | Fashion & Accessoires | 2.12× | ||
| 12 | Country music | Music & Radio | 2.10× | ||
| 13 | Rock music | Music & Radio | 2.10× | ||
| 14 | Pop music | Music & Radio | 2.06× | ||
| 15 | Hip hop music | Music & Radio | 2.02× | ||
| 16 | Fragrances | Beauty & Wellness | 2.00× | ||
| 17 | Medicine | Business & Career | 1.96× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.92× | ||
| 19 | Furniture | Home & Garden | 1.88× | ||
| 20 | Personal care | Health | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.87× | |
| Creativity | OPEN | 1.86× | |
| Spirituality | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for South Dakota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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