Kansas Audience in United States

Kansas logo

Kansas has an estimated audience of 11,329,805 people in United States. 53.6% are female, 46.4% are male, average age 43.8. Top regions: Kansas, California, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Google Home.

The average Kansas fan in United States is 43.8 years old, balanced, and lives primarily in Kansas. The audience is concentrated in Kansas, California, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.49× the country average). Demographically, the Kansas audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Kansas fans

Demographic split for Kansas audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.8
Estimated audience size11,329,805

Audience persona

The typical Kansas fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Kansas in United States
RegionReachAffinity
Kansas975,14810.92×
California891,4210.72×
Texas856,4610.88×
Florida590,5540.77×
New York426,0610.67×
Missouri340,7031.87×
Illinois318,7290.84×
Georgia259,5630.74×
Pennsylvania245,5640.64×
North Carolina241,3410.71×
Ohio239,9560.69×
Virginia220,8520.8×
Arizona220,3430.95×
Colorado215,0791.2×
Michigan200,0310.68×
New Jersey188,6200.65×
Oklahoma187,6841.49×
Washington174,7840.77×
Tennessee170,4450.75×
Indiana159,5900.77×
Massachusetts149,2070.67×
Maryland135,3740.69×
Alabama124,6590.79×
Minnesota123,6560.76×
Wisconsin118,7780.7×
South Carolina113,6910.67×
Louisiana104,3110.71×
Kentucky102,4640.72×
Arkansas99,0951.06×
Iowa95,6541.02×
Oregon94,7040.73×
Utah90,1360.89×
Nevada79,3550.72×
Nebraska79,0171.39×
Connecticut72,8830.64×
Mississippi62,9330.67×
New Mexico49,8360.88×
Idaho43,3080.76×
West Virginia33,6240.64×
Hawaii32,2090.66×
New Hampshire27,5910.62×
Maine24,6870.61×
Washington, District of Columbia24,5900.72×
Montana23,4350.75×
South Dakota22,9720.88×
Rhode Island20,9630.58×
Alaska18,7800.77×
North Dakota18,3970.79×
Delaware17,7530.57×
Wyoming15,3130.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas audience
BrandAffinityCategory
Goop13.49×Internet & Social Media
Governor of Michigan14.01×Politics & Society
Wok11.41×Food & Beverages
Grinch6.73×Movies & TV
Google Home10.56×Technology & Electronics
Israel3.38×Travel & Leisure
Vocal harmony7.2×Music & Radio
Hibachi11.8×Food & Beverages
headspace13.94×Health
Grace Slick12.81×Music & Radio
Cherish (group)13.58×Music & Radio
El Paso County, Colorado15.76×Travel & Leisure
Ulysses S. Grant6.74×Politics & Society
No Escape (1994 film)12.34×Movies & TV
Hipster9.86×Politics & Society
Guitarist (magazine)11.09×Music & Radio
TV Fanatic10.3×Movies & TV
Fairy godmother6.6×Literature
Ira Glass14.41×Music & Radio
Urban Outfitters1.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas audience
TraitClusterScore
PatriotismCONSERVATISM1.67
ExtroversionTHRILL1.54
Community OrientationOPEN1.37
Family OrientationCONSERVATISM1.1
TraditionCONSERVATISM1.09
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Kansas
CountryShare
United States83.7%
Canada2.3%
United Kingdom1.6%

See Kansas audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Kansas have in United States?

Kansas has an estimated audience of 11,329,805 people in United States, concentrated in Kansas and California.

What is the gender split and age of Kansas fans?

53.6% of Kansas fans are female, 46.4% are male, with an average age of 43.8 years.

Which brands do Kansas fans like most?

Kansas fans show strongest brand affinity for Goop (13.49×), Governor of Michigan (14.01×), and Wok (11.41×) over the country average.

Where do Kansas fans live in United States?

Kansas fans in United States are most concentrated in Kansas (reach 975,148), California (reach 891,421), and Texas (reach 856,461). These three regions account for the largest share of the active audience.

What other brands do Kansas fans also like?

Beyond Kansas itself, the audience over-indexes on Governor of Michigan (14.01×), Wok (11.41×), Grinch (6.73×), and Google Home (10.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.