Rascasse Audience Intelligence

Kansas Audience in United States

A data profile of the people who buy, follow and care about Kansas in United States — modelled from more than twelve digital signal sources. Kansas has an estimated audience of 11,329,805 people in United States.

#60among Region in United States#186among POI in United States#281in Travel & Leisure

The average Kansas fan in United States is 43.8 years old, balanced, and lives primarily in Kansas.

The audience is concentrated in Kansas, California, Texas.

Top brand affinities include FedEx, Pinterest, Beach volleyball, with strongest over-indexing on FedEx (2.88× the country average).

Demographically, the Kansas audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas profile in United States.

Audience size
11.3M
in United States
Gender
53.6%♀
46.4% male
Age
43.8
average years
Country rank
#3166
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas fans

53.6% are female, 46.4% are male, average age 43.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Kansas audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.8
Estimated audience size11,329,805
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Kansas audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Kansas audience comes from United States.

Worldwide audience distribution share by country for Kansas
CountryShare
United States83.3%
Canada2.2%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~1M10.86×
02Missouri~300K1.84×
03Oklahoma~200K1.56×
04Nebraska~80K1.42×
05Colorado~200K1.13×
06Arkansas~100K1.07×
07Iowa~100K1.04×
08Wyoming~20K0.98×
09South Dakota~30K0.97×
10Arizona~200K0.91×
11North Dakota~20K0.90×
12New Mexico~50K0.89×
13Alaska~20K0.87×
14Texas~800K0.86×
15Utah~90K0.85×
16Illinois~300K0.82×
17Minnesota~100K0.81×
18Montana~30K0.80×
19Idaho~50K0.79×
20Virginia~200K0.77×
21Alabama~100K0.77×
22Indiana~200K0.76×
23Kentucky~100K0.75×
24Florida~600K0.73×
25Georgia~300K0.73×
26Tennessee~200K0.72×
27Washington~200K0.72×
28Louisiana~100K0.72×
29Washington, District of Columbia~20K0.72×
30Wisconsin~100K0.71×
31Oregon~90K0.71×
32Nevada~80K0.71×
33Mississippi~70K0.70×
34North Carolina~200K0.69×
35California~800K0.68×
36Ohio~200K0.67×
37Maryland~100K0.67×
38West Virginia~40K0.67×
39Michigan~200K0.66×
40Massachusetts~100K0.66×
41South Carolina~100K0.66×
42Hawaii~30K0.66×
43Connecticut~70K0.65×
44New York~400K0.64×
45New Jersey~200K0.64×
46New Hampshire~30K0.64×
47Maine~30K0.64×
48Pennsylvania~200K0.62×
49Rhode Island~20K0.61×
50Delaware~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Kansas, United States
0.60×1.00×10.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas audience
#·InterestCategoryAffinity×
01Beach volleyballSports6.74×
02Hy-VeeShopping5.79×
03Weather forecastingHome & Garden3.70×
04Sustainable energyHome & Garden2.90×
05FedExBusiness & Career2.88×
06Renewable energyBusiness & Career2.54×
07Solar energyHome & Garden2.35×
08MeteorologyHome & Garden2.32×
09Real propertyHome & Garden2.13×
10Mortgage loansBusiness & Career2.05×
11VolleyballSports2.05×
12GeneticsKids & Family1.90×
13Pizza HutFood & Beverages1.89×
14MSNNews1.83×
15SubwayFood & Beverages1.77×
16LivestockPets & Animals1.75×
17PinterestInternet & Social Media1.71×
18BarbecueFood & Beverages1.63×
19McDonald'sFood & Beverages1.59×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Convenience OrientationPREMIUM1.65×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.70×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas have in United States?

Kansas has an estimated audience of 11,329,805 people in United States, concentrated in Kansas and California.

02

What is the gender split and age of Kansas fans?

53.6% of Kansas fans are female, 46.4% are male, with an average age of 43.8 years.

03

Which brands do Kansas fans like most?

Kansas fans show strongest brand affinity for FedEx (2.88×), Pinterest (1.71×), and Beach volleyball (6.74×) over the country average.

04

Where do Kansas fans live in United States?

Kansas fans in United States are most concentrated in Kansas (reach ~1M), California (reach ~800K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas fans also like?

Beyond Kansas itself, the audience over-indexes on Pinterest (1.71×), Beach volleyball (6.74×), Weather forecasting (3.7×), and Nature (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Kansas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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