University of Nebraska–Lincoln Audience in United States

University of Nebraska–Lincoln has an estimated audience of 1,449,406 people in United States. 46.2% are female, 53.8% are male, average age 40.0. Top regions: Nebraska, California, Texas. Top brand affinities: Ulysses S. Grant, Historic site, Israel, Jesse Plemons, South Asian cuisine.
The average University of Nebraska–Lincoln fan in United States is 40.0 years old, balanced, and lives primarily in Nebraska. The audience is concentrated in Nebraska, California, Texas. Top brand affinities include Ulysses S. Grant, Historic site, Israel, with strongest over-indexing on Ulysses S. Grant (8.66× the country average). Demographically, the University of Nebraska–Lincoln audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Nebraska–Lincoln fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 40.0 |
| Estimated audience size | 1,449,406 |
Audience persona
The typical University of Nebraska–Lincoln fan in United States is balanced, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Ulysses S. Grant.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nebraska | 175,210 | 24.1× |
| California | 49,368 | 0.31× |
| Texas | 42,682 | 0.34× |
| Illinois | 35,119 | 0.73× |
| Iowa | 25,976 | 2.18× |
| Missouri | 23,500 | 1.01× |
| Florida | 22,774 | 0.23× |
| Minnesota | 22,641 | 1.09× |
| New York | 22,167 | 0.27× |
| Kansas | 20,474 | 1.79× |
| Colorado | 19,423 | 0.85× |
| Pennsylvania | 15,610 | 0.32× |
| Ohio | 13,918 | 0.31× |
| South Dakota | 13,686 | 4.08× |
| Virginia | 13,263 | 0.38× |
| Wisconsin | 12,392 | 0.57× |
| Michigan | 11,935 | 0.31× |
| North Carolina | 11,862 | 0.27× |
| Georgia | 10,963 | 0.25× |
| Washington | 10,038 | 0.35× |
| Massachusetts | 9,946 | 0.35× |
| Arizona | 9,895 | 0.33× |
| New Jersey | 9,771 | 0.27× |
| Connecticut | 9,572 | 0.66× |
| Indiana | 8,858 | 0.33× |
| Maryland | 8,681 | 0.35× |
| Tennessee | 8,570 | 0.29× |
| Oklahoma | 6,382 | 0.4× |
| Alabama | 5,792 | 0.29× |
| Oregon | 5,404 | 0.33× |
| South Carolina | 5,090 | 0.23× |
| Louisiana | 5,075 | 0.27× |
| Kentucky | 4,583 | 0.25× |
| Utah | 4,117 | 0.32× |
| North Dakota | 3,974 | 1.33× |
| Nevada | 3,934 | 0.28× |
| Mississippi | 3,673 | 0.31× |
| Arkansas | 3,616 | 0.3× |
| New Mexico | 2,269 | 0.31× |
| Idaho | 2,195 | 0.3× |
| Washington, District of Columbia | 2,108 | 0.48× |
| Wyoming | 1,956 | 0.91× |
| Hawaii | 1,771 | 0.28× |
| Montana | 1,640 | 0.41× |
| West Virginia | 1,557 | 0.23× |
| Rhode Island | 1,239 | 0.27× |
| Delaware | 1,226 | 0.31× |
| New Hampshire | 1,148 | 0.2× |
| Maine | 1,010 | 0.19× |
| Alaska | 777 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulysses S. Grant | 8.66× | Politics & Society |
| Historic site | 5.71× | Arts & Culture |
| Israel | 2.56× | Travel & Leisure |
| Jesse Plemons | 2.27× | Movies & TV |
| South Asian cuisine | 4.79× | Food & Beverages |
| Kean University | 13.87× | Business & Career |
| Sailor | 2.54× | Travel & Leisure |
| Sinaloa | 1.82× | Travel & Leisure |
| Monogram | 1.89× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 3× | Cars & Mobility |
| Urban horticulture | 1.61× | Home & Garden |
| Nebraska Cornhuskers football | 1.58× | Sports |
| The Ice Queen | 14.67× | Literature |
| Glossier | 2.26× | Beauty & Wellness |
| Jeep Wagoneer | 2.41× | Cars & Mobility |
| Keegan Bradley | 3.08× | Sports |
| UK garage | 2.2× | Music & Radio |
| Home staging | 2.07× | Home & Garden |
| Keiki | 7.01× | Home & Garden |
| Viator | 2.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.16 |
| Travelling | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.03 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.1% |
| India | 3.4% |
| Egypt | 1.9% |
See University of Nebraska–Lincoln audiences in other countries
- University of Nebraska–Lincoln — Germany
- University of Nebraska–Lincoln — United Kingdom
- University of Nebraska–Lincoln — France
- University of Nebraska–Lincoln — Italy
- University of Nebraska–Lincoln — Spain
- University of Nebraska–Lincoln — Brazil
- University of Nebraska–Lincoln — Japan
- University of Nebraska–Lincoln — South Korea
- University of Nebraska–Lincoln — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Nebraska–Lincoln have in United States?
University of Nebraska–Lincoln has an estimated audience of 1,449,406 people in United States, concentrated in Nebraska and California.
What is the gender split and age of University of Nebraska–Lincoln fans?
46.2% of University of Nebraska–Lincoln fans are female, 53.8% are male, with an average age of 40.0 years.
Which brands do University of Nebraska–Lincoln fans like most?
University of Nebraska–Lincoln fans show strongest brand affinity for Ulysses S. Grant (8.66×), Historic site (5.71×), and Israel (2.56×) over the country average.
Where do University of Nebraska–Lincoln fans live in United States?
University of Nebraska–Lincoln fans in United States are most concentrated in Nebraska (reach 175,210), California (reach 49,368), and Texas (reach 42,682). These three regions account for the largest share of the active audience.
What other brands do University of Nebraska–Lincoln fans also like?
Beyond University of Nebraska–Lincoln itself, the audience over-indexes on Historic site (5.71×), Israel (2.56×), Jesse Plemons (2.27×), and South Asian cuisine (4.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Nebraska–Lincoln. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.