University of Nebraska–Lincoln Audience in United States

University of Nebraska–Lincoln has an estimated audience of 1,449,406 people in United States. 46.2% are female, 53.8% are male, average age 40.0. Top regions: Nebraska, California, Texas. Top brand affinities: Nebraska Basketball, Nebraska Cornhuskers football, PSV Eindhoven, Florida Lottery, MSN.

The average University of Nebraska–Lincoln fan in United States is 40.0 years old, balanced, and lives primarily in Nebraska. The audience is concentrated in Nebraska, California, Texas. Top brand affinities include Nebraska Basketball, Nebraska Cornhuskers football, PSV Eindhoven, with strongest over-indexing on Nebraska Basketball (50.66× the country average). Demographically, the University of Nebraska–Lincoln audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Nebraska–Lincoln fans

Demographic split for University of Nebraska–Lincoln audience in United States
MetricValue
Female46.2%
Male53.8%
Average age40.0
Estimated audience size1,449,406

Audience persona

The typical University of Nebraska–Lincoln fan in United States is balanced, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Nebraska Basketball.

Top regions in United States

Top regions ranked by reach for University of Nebraska–Lincoln in United States
RegionReachAffinity
Nebraska175,21024.1×
California49,3680.31×
Texas42,6820.34×
Illinois35,1190.73×
Iowa25,9762.18×
Missouri23,5001.01×
Florida22,7740.23×
Minnesota22,6411.09×
New York22,1670.27×
Kansas20,4741.79×
Colorado19,4230.85×
Pennsylvania15,6100.32×
Ohio13,9180.31×
South Dakota13,6864.08×
Virginia13,2630.38×
Wisconsin12,3920.57×
Michigan11,9350.31×
North Carolina11,8620.27×
Georgia10,9630.25×
Washington10,0380.35×
Massachusetts9,9460.35×
Arizona9,8950.33×
New Jersey9,7710.27×
Connecticut9,5720.66×
Indiana8,8580.33×
Maryland8,6810.35×
Tennessee8,5700.29×
Oklahoma6,3820.4×
Alabama5,7920.29×
Oregon5,4040.33×
South Carolina5,0900.23×
Louisiana5,0750.27×
Kentucky4,5830.25×
Utah4,1170.32×
North Dakota3,9741.33×
Nevada3,9340.28×
Mississippi3,6730.31×
Arkansas3,6160.3×
New Mexico2,2690.31×
Idaho2,1950.3×
Washington, District of Columbia2,1080.48×
Wyoming1,9560.91×
Hawaii1,7710.28×
Montana1,6400.41×
West Virginia1,5570.23×
Rhode Island1,2390.27×
Delaware1,2260.31×
New Hampshire1,1480.2×
Maine1,0100.19×
Alaska7770.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Nebraska–Lincoln audience
BrandAffinityCategory
Nebraska Basketball50.66×Sports
Nebraska Cornhuskers football29.37×Sports
PSV Eindhoven51.1×Sports
Florida Lottery10.02×Games
MSN3.98×News
Nebraska Lottery43.03×Games
Ohio State University8.39×Business & Career
Michigan State University12.1×Business & Career
University of Wisconsin–Madison15.77×Business & Career
Stop & Shop8.01×Shopping
Princeton University14.67×Business & Career
Northwestern University10.38×Business & Career
Planet Fitness2.57×Sports
Beach volleyball8.66×Sports
Great Clips3.91×Beauty & Wellness
Columbia University9.28×Business & Career
University of Minnesota15.19×Business & Career
Indiana University13.71×Business & Career
Yale University13.47×Business & Career
Diaper bag3.95×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Nebraska–Lincoln audience
TraitClusterScore
Community OrientationOPEN1.32
Family OrientationCONSERVATISM1.21
Price SensitivityPREMIUM1.16
TravellingTHRILL1.11
Need for SecurityCONSERVATISM1.03
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for University of Nebraska–Lincoln
CountryShare
United States84.1%
India3.4%
Egypt1.9%

See University of Nebraska–Lincoln audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Nebraska–Lincoln have in United States?

University of Nebraska–Lincoln has an estimated audience of 1,449,406 people in United States, concentrated in Nebraska and California.

What is the gender split and age of University of Nebraska–Lincoln fans?

46.2% of University of Nebraska–Lincoln fans are female, 53.8% are male, with an average age of 40.0 years.

Which brands do University of Nebraska–Lincoln fans like most?

University of Nebraska–Lincoln fans show strongest brand affinity for Nebraska Basketball (50.66×), Nebraska Cornhuskers football (29.37×), and PSV Eindhoven (51.1×) over the country average.

Where do University of Nebraska–Lincoln fans live in United States?

University of Nebraska–Lincoln fans in United States are most concentrated in Nebraska (reach 175,210), California (reach 49,368), and Texas (reach 42,682). These three regions account for the largest share of the active audience.

What other brands do University of Nebraska–Lincoln fans also like?

Beyond University of Nebraska–Lincoln itself, the audience over-indexes on Nebraska Cornhuskers football (29.37×), PSV Eindhoven (51.1×), Florida Lottery (10.02×), and MSN (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Nebraska–Lincoln. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.