Rascasse Audience Intelligence

Simply Recipes Audience in United States

A data profile of the people who buy, follow and care about Simply Recipes in United States — modelled from more than twelve digital signal sources. Simply Recipes has an estimated audience of 2,640,892 people in United States.

#339among Website / Newspaper / Magazine in United States#701in Food & Beverages

The average Simply Recipes fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Discount stores, Pinterest, with strongest over-indexing on QVC (10.75× the country average).

Demographically, the Simply Recipes audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simply Recipes fan in United States is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simply Recipes profile in United States.

Audience size
2.6M
in United States
Gender
69.0%♀
31.0% male
Age
37.3
average years
Country rank
#11428
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Simply Recipes

69.0% are female, 31.0% are male, average age 37.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Simply Recipes audience in United States
MetricValue
Female69.0%
Male31.0%
Average age37.3
Estimated audience size2,640,892
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Simply Recipes audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Simply Recipes audience comes from United States.

Worldwide audience distribution share by country for Simply Recipes
CountryShare
United States35.8%
India7.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simply Recipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Simply Recipes fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.35×
02Maine~10K1.34×
03Oregon~40K1.30×
04Wisconsin~50K1.27×
05New Hampshire~10K1.25×
06Vermont~6K1.23×
07Washington~60K1.17×
08Minnesota~40K1.15×
09New Mexico~10K1.13×
10Arkansas~20K1.12×
11Iowa~20K1.12×
12Idaho~10K1.12×
13South Dakota~7K1.11×
14Missouri~50K1.06×
15Nebraska~10K1.03×
16North Dakota~6K1.03×
17Pennsylvania~90K1.02×
18North Carolina~80K1.01×
19Massachusetts~50K1.01×
20Colorado~40K1.01×
21Kansas~20K1.01×
22Alaska~6K1.00×
23Indiana~50K0.99×
24Connecticut~30K0.99×
25Utah~20K0.99×
26Kentucky~30K0.98×
27Ohio~80K0.97×
28Arizona~50K0.97×
29South Carolina~40K0.97×
30West Virginia~10K0.97×
31Michigan~70K0.96×
32Oklahoma~30K0.96×
33Rhode Island~8K0.96×
34Virginia~60K0.95×
35Hawaii~10K0.91×
36Tennessee~50K0.89×
37Alabama~30K0.89×
38Delaware~7K0.89×
39Mississippi~20K0.88×
40Illinois~80K0.87×
41Louisiana~30K0.86×
42Maryland~40K0.84×
43New Jersey~60K0.83×
44New York~100K0.81×
45Nevada~20K0.81×
46Georgia~70K0.80×
47California~200K0.79×
48Texas~200K0.75×
49Florida~100K0.75×
50Washington, District of Columbia~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Simply Recipes, United States
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simply Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simply Recipes audience
#·InterestCategoryAffinity×
01Changing HabitsHealth19.19×
02QVCMovies & TV10.75×
03Sunday BrunchKids & Family8.95×
04Weather forecastingHome & Garden7.79×
05Red wineFood & Beverages6.81×
06Potato chipFood & Beverages6.13×
07Renewable energyBusiness & Career5.53×
08Discount storesShopping5.42×
09Sustainable energyHome & Garden5.06×
10FedExBusiness & Career5.00×
11PinterestInternet & Social Media3.57×
12Organic foodFood & Beverages3.24×
13Italian cuisineFood & Beverages3.24×
14SupermarketShopping3.22×
15Mortgage loansBusiness & Career3.18×
16Shopping mallsShopping3.18×
17Pizza HutFood & Beverages3.17×
18SubwayFood & Beverages2.85×
19McDonald'sFood & Beverages2.68×
20Trader Joe'sShopping2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simply Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simply Recipes audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.26×
IndulgenceJOY3.04×
Convenience OrientationPREMIUM2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simply Recipes audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.94×
Early Adopter MentalityPOWER0.97×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simply Recipes have in United States?

Simply Recipes has an estimated audience of 2,640,892 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Simply Recipes fans?

69.0% of Simply Recipes fans are female, 31.0% are male, with an average age of 37.3 years.

03

Which brands do Simply Recipes fans like most?

Simply Recipes fans show strongest brand affinity for QVC (10.75×), Discount stores (5.42×), and Pinterest (3.57×) over the country average.

04

Where do Simply Recipes fans live in United States?

Simply Recipes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Simply Recipes fans also like?

Beyond Simply Recipes itself, the audience over-indexes on Discount stores (5.42×), Pinterest (3.57×), Weather forecasting (7.79×), and Changing Habits (19.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Simply Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simply Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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