Simply Recipes Audience in United States

Simply Recipes logo

Simply Recipes has an estimated audience of 2,642,065 people in United States. 69.0% are female, 31.0% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Kona Grill, Historic site, Keene, New Hampshire, edureka, Pillow.

The average Simply Recipes fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kona Grill, Historic site, Keene, New Hampshire, with strongest over-indexing on Kona Grill (15.83× the country average). Demographically, the Simply Recipes audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Simply Recipes fans

Demographic split for Simply Recipes audience in United States
MetricValue
Female69.0%
Male31.0%
Average age37.3
Estimated audience size2,642,065

Audience persona

The typical Simply Recipes fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Kona Grill.

Top regions in United States

Top regions ranked by reach for Simply Recipes in United States
RegionReachAffinity
California231,8460.8×
Texas167,7550.74×
Florida138,7880.78×
New York124,3620.84×
Pennsylvania95,6031.07×
North Carolina82,5021.04×
Illinois81,2630.92×
Ohio80,6810.99×
Michigan69,5271.01×
Georgia67,4690.83×
Washington65,4511.23×
Virginia61,3610.95×
New Jersey56,6340.84×
Massachusetts54,8021.05×
Wisconsin53,2311.34×
Indiana48,9881.01×
Tennessee48,4950.92×
Arizona48,3460.9×
Minnesota45,1621.19×
Missouri45,1581.06×
Colorado42,0221.01×
Oregon41,5551.37×
South Carolina39,0410.98×
Maryland37,5830.83×
Kentucky32,2730.97×
Alabama31,5460.85×
Louisiana29,3780.86×
Oklahoma28,2770.96×
Connecticut26,7491.01×
Iowa24,4571.12×
Utah24,0631.02×
Arkansas23,7471.09×
Kansas21,0431.01×
Nevada19,0440.75×
Mississippi17,5730.81×
Idaho14,5291.1×
New Mexico14,3501.08×
New Hampshire13,8051.33×
Maine13,5661.43×
Nebraska13,4361.01×
West Virginia11,7490.95×
Hawaii10,4540.92×
Montana10,0431.37×
Rhode Island8,2100.98×
South Dakota6,8421.12×
Vermont6,0761.31×
Alaska5,4030.96×
Delaware5,3870.74×
North Dakota5,2960.98×
Washington, District of Columbia4,4680.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simply Recipes audience
BrandAffinityCategory
Kona Grill15.83×Food & Beverages
Historic site5.6×Arts & Culture
Keene, New Hampshire20×Travel & Leisure
edureka36.47×Business & Career
Pillow2.13×Home & Garden
Mothercare2.76×Kids & Family
Regional styles of Mexican music2.08×Music & Radio
Vocal harmony3.17×Music & Radio
Grinch2.69×Movies & TV
Fairy godmother4.96×Literature
Certified diabetes educator8.76×Business & Career
Governor of Michigan4.42×Politics & Society
Goop3.01×Internet & Social Media
St. Ives7.63×Travel & Leisure
Superintendent (education)5.16×Business & Career
Cherish (group)5.58×Music & Radio
Hibachi3.91×Food & Beverages
Grace Slick4.29×Music & Radio
Soldering iron1.5×Home & Garden
Home staging2.36×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simply Recipes audience
TraitClusterScore
IndulgenceJOY2.41
Family OrientationCONSERVATISM1.88
LGBTQ+ IdentityOPEN1.78
Design AffinityPREMIUM1.62
DIY MentalityTHRILL1.51
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Simply Recipes
CountryShare
United States35.9%
India7.6%
Germany7.6%

See Simply Recipes audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Simply Recipes have in United States?

Simply Recipes has an estimated audience of 2,642,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Simply Recipes fans?

69.0% of Simply Recipes fans are female, 31.0% are male, with an average age of 37.3 years.

Which brands do Simply Recipes fans like most?

Simply Recipes fans show strongest brand affinity for Kona Grill (15.83×), Historic site (5.6×), and Keene, New Hampshire (20×) over the country average.

Where do Simply Recipes fans live in United States?

Simply Recipes fans in United States are most concentrated in California (reach 231,846), Texas (reach 167,755), and Florida (reach 138,788). These three regions account for the largest share of the active audience.

What other brands do Simply Recipes fans also like?

Beyond Simply Recipes itself, the audience over-indexes on Historic site (5.6×), Keene, New Hampshire (20×), edureka (36.47×), and Pillow (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simply Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.