Wolfgang Puck Audience in United States

Wolfgang Puck logo

Wolfgang Puck has an estimated audience of 762,980 people in United States. 59.0% are female, 41.0% are male, average age 45.0. Top regions: California, Florida, Texas. Top brand affinities: Tierra Cali, Pantsuit, Mount Kilimanjaro, Halsey, Oregon, Natural rubber.

The average Wolfgang Puck fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Tierra Cali, Pantsuit, Mount Kilimanjaro, with strongest over-indexing on Tierra Cali (10.62× the country average). Demographically, the Wolfgang Puck audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Wolfgang Puck fans

Demographic split for Wolfgang Puck audience in United States
MetricValue
Female59.0%
Male41.0%
Average age45.0
Estimated audience size762,980

Audience persona

The typical Wolfgang Puck fan in United States is more female, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Wolfgang Puck in United States
RegionReachAffinity
California130,2081.55×
Florida85,5261.66×
Texas65,2120.99×
New York47,4771.11×
Nevada47,4516.43×
Illinois26,1931.03×
Michigan25,9851.3×
Ohio23,7181.01×
Georgia23,4631×
Pennsylvania20,6300.8×
New Jersey18,2010.94×
North Carolina17,6410.77×
Virginia17,2500.93×
Arizona13,9740.9×
Massachusetts13,5280.9×
Washington13,5230.88×
Colorado12,0051×
Tennessee11,9510.78×
Maryland11,3340.86×
Indiana10,6160.76×
South Carolina10,6020.92×
Missouri9,5060.77×
Wisconsin8,5940.75×
Minnesota8,0530.74×
Hawaii7,7592.37×
Louisiana7,5720.77×
Alabama7,3900.69×
Oregon7,3390.84×
Kentucky7,2980.76×
Connecticut6,6370.87×
Oklahoma6,4540.76×
Utah5,0210.73×
Arkansas4,5500.72×
Kansas4,3910.73×
Iowa4,2370.67×
Mississippi4,2020.67×
Washington, District of Columbia3,4181.49×
Idaho2,9030.76×
New Mexico2,7840.73×
Nebraska2,6860.7×
West Virginia2,4310.68×
New Hampshire2,3100.77×
Rhode Island2,2920.94×
Maine2,2660.83×
Delaware1,5670.74×
Montana1,5090.71×
North Dakota1,1650.74×
South Dakota1,0900.62×
Alaska1,0510.64×
Vermont8600.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wolfgang Puck audience
BrandAffinityCategory
Tierra Cali10.62×Travel & Leisure
Pantsuit14.35×Fashion & Accessoires
Mount Kilimanjaro20×Travel & Leisure
Halsey, Oregon9.6×Travel & Leisure
Natural rubber1.85×Cars & Mobility
Unique Gifts1.73×Shopping
Elsword11.05×Games
Keene, New Hampshire13.26×Travel & Leisure
Sub Zero (Official)6.32×Literature
Public speaking2.2×Politics & Society
KennyS6.92×Sports
Community engagement6.89×Politics & Society
Go Go's5.91×Music & Radio
Urban horticulture1.8×Home & Garden
Home staging2.61×Home & Garden
John Havlicek7.23×Sports
Elizabeth City State University10.85×Business & Career
Jesse Plemons1.53×Movies & TV
Corona (band)2.42×Music & Radio
Electrolyte1.97×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wolfgang Puck audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
IndulgenceJOY1.91
Risk AppetiteTHRILL1.87
SustainabilityBALANCE1.54
Design AffinityPREMIUM1.52
TravellingTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Wolfgang Puck
CountryShare
United States67.6%
Japan4.5%
United Kingdom4.5%

See Wolfgang Puck audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Wolfgang Puck have in United States?

Wolfgang Puck has an estimated audience of 762,980 people in United States, concentrated in California and Florida.

What is the gender split and age of Wolfgang Puck fans?

59.0% of Wolfgang Puck fans are female, 41.0% are male, with an average age of 45.0 years.

Which brands do Wolfgang Puck fans like most?

Wolfgang Puck fans show strongest brand affinity for Tierra Cali (10.62×), Pantsuit (14.35×), and Mount Kilimanjaro (20×) over the country average.

Where do Wolfgang Puck fans live in United States?

Wolfgang Puck fans in United States are most concentrated in California (reach 130,208), Florida (reach 85,526), and Texas (reach 65,212). These three regions account for the largest share of the active audience.

What other brands do Wolfgang Puck fans also like?

Beyond Wolfgang Puck itself, the audience over-indexes on Pantsuit (14.35×), Mount Kilimanjaro (20×), Halsey, Oregon (9.6×), and Natural rubber (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wolfgang Puck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.