Rascasse Audience Intelligence

Wolfgang Puck Audience in United States

A data profile of the people who buy, follow and care about Wolfgang Puck in United States — modelled from more than twelve digital signal sources. Wolfgang Puck has an estimated audience of 757,050 people in United States.

#12among Chef in United States#6621among Person in United States#1575in Food & Beverages

The average Wolfgang Puck fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cracked (magazine), Swiss International Air Lines, Anthony Bourdain, with strongest over-indexing on Cracked (magazine) (85.89× the country average).

Demographically, the Wolfgang Puck audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wolfgang Puck fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Cracked (magazine).

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wolfgang Puck profile in United States.

Audience size
757K
in United States
Gender
59.0%♀
41.0% male
Age
45.0
average years
Country rank
#28473
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wolfgang Puck fans

59.0% are female, 41.0% are male, average age 45.0.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Wolfgang Puck audience in United States
MetricValue
Female59.0%
Male41.0%
Average age45.0
Estimated audience size757,050
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Wolfgang Puck audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

67.5%

of the worldwide Wolfgang Puck audience comes from United States.

Worldwide audience distribution share by country for Wolfgang Puck
CountryShare
United States67.5%
Japan4.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wolfgang Puck audience in United States is strongest.

Fig. 05

Top regions by affinity

Wolfgang Puck fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K5.98×
02Hawaii~7K2.17×
03California~100K1.57×
04Washington, District of Columbia~4K1.56×
05Florida~80K1.52×
06Georgia~30K1.31×
07Michigan~20K1.21×
08Illinois~30K1.20×
09New York~50K1.06×
10South Carolina~10K1.00×
11Colorado~10K0.95×
12Ohio~20K0.94×
13Virginia~20K0.93×
14Texas~60K0.91×
15New Jersey~20K0.91×
16Rhode Island~2K0.90×
17North Dakota~1K0.89×
18Connecticut~7K0.88×
19Maryland~10K0.87×
20Maine~2K0.87×
21Delaware~2K0.87×
22Massachusetts~10K0.86×
23Arizona~10K0.85×
24Washington~10K0.85×
25New Hampshire~3K0.85×
26Arkansas~5K0.84×
27Montana~2K0.84×
28Oregon~7K0.83×
29Alaska~1K0.82×
30Vermont~1K0.82×
31Idaho~3K0.81×
32New Mexico~3K0.81×
33Pennsylvania~20K0.80×
34Louisiana~8K0.80×
35Oklahoma~7K0.79×
36Kansas~5K0.79×
37South Dakota~1K0.79×
38Indiana~10K0.78×
39Missouri~10K0.78×
40West Virginia~3K0.78×
41Wisconsin~9K0.77×
42Minnesota~8K0.77×
43Kentucky~7K0.77×
44North Carolina~20K0.76×
45Tennessee~10K0.76×
46Nebraska~3K0.76×
47Utah~5K0.75×
48Alabama~8K0.73×
49Iowa~5K0.73×
50Mississippi~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Wolfgang Puck, United States
0.73×1.00×5.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wolfgang Puck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wolfgang Puck audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure114.20×
02Cracked (magazine)Internet & Social Media85.89×
03TMC (TV channel)Movies & TV23.28×
04Black Angus SteakhouseFood & Beverages20.97×
05Anthony BourdainFood & Beverages19.65×
06Bobby FlayFood & Beverages17.00×
07Kitchen NightmaresMovies & TV15.29×
08Magnolia BakeryFood & Beverages14.62×
09Logan's RoadhouseFood & Beverages14.33×
10Michelin GuideFood & Beverages13.85×
11Padma LakshmiFashion & Accessoires13.01×
12WokFood & Beverages12.58×
13Gordon RamsayFood & Beverages10.72×
14FlightAwareTravel & Leisure7.67×
15OpenTableFood & Beverages6.50×
16QVCMovies & TV5.40×
17FedExBusiness & Career3.75×
18Trader Joe'sShopping2.51×
19AirbnbTravel & Leisure2.06×
20PinterestInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wolfgang Puck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wolfgang Puck audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
Family OrientationCONSERVATISM1.76×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wolfgang Puck audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.80×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wolfgang Puck have in United States?

Wolfgang Puck has an estimated audience of 757,050 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Wolfgang Puck fans?

59.0% of Wolfgang Puck fans are female, 41.0% are male, with an average age of 45.0 years.

03

Which brands do Wolfgang Puck fans like most?

Wolfgang Puck fans show strongest brand affinity for Cracked (magazine) (85.89×), Swiss International Air Lines (114.2×), and Anthony Bourdain (19.65×) over the country average.

04

Where do Wolfgang Puck fans live in United States?

Wolfgang Puck fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wolfgang Puck fans also like?

Beyond Wolfgang Puck itself, the audience over-indexes on Swiss International Air Lines (114.2×), Anthony Bourdain (19.65×), Bobby Flay (17×), and Gordon Ramsay (10.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wolfgang Puck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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