Michelin Guide Audience in Germany
Michelin Guide has an estimated audience of 686,046 people in Germany. 54.9% are female, 45.1% are male, average age 37.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Summer vacation, Gourmet Foods, Landscaping, Culinary art, House of Cards (U.S. TV series).
The average Michelin Guide fan in Germany is 37.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Summer vacation, Gourmet Foods, Landscaping, with strongest over-indexing on Summer vacation (6.55× the country average). Demographically, the Michelin Guide audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Gourmet
Demographics of Michelin Guide fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.3 |
| Estimated audience size | 686,046 |
Audience persona
The typical Michelin Guide fan in Germany is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Summer vacation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 185,099 | 1.68× |
| Nordrhein-Westfalen | 148,154 | 0.99× |
| Baden-Württemberg | 125,941 | 1.35× |
| Hessen | 89,563 | 1.71× |
| Berlin | 67,053 | 2.19× |
| Niedersachsen | 43,524 | 0.65× |
| Rheinland-Pfalz | 33,830 | 0.98× |
| Hamburg | 28,204 | 1.82× |
| Sachsen | 18,989 | 0.56× |
| Schleswig-Holstein | 16,364 | 0.66× |
| Brandenburg | 13,330 | 0.63× |
| Thüringen | 7,923 | 0.45× |
| Sachsen-Anhalt | 6,229 | 0.35× |
| Mecklenburg-Vorpommern | 5,962 | 0.46× |
| Bremen | 5,345 | 0.91× |
| Saarland | 5,126 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Summer vacation | 6.55× | Travel & Leisure |
| Gourmet Foods | 7.85× | Food & Beverages |
| Landscaping | 6.05× | Home & Garden |
| Culinary art | 5.75× | Arts & Culture |
| House of Cards (U.S. TV series) | 20.12× | Movies & TV |
| Reading | 2.07× | Literature |
| Tagesschau | 2.37× | Movies & TV |
| Luxury yacht | 5.91× | Travel & Leisure |
| Buccellati | 31.17× | Fashion & Accessoires |
| Sports | 1.91× | Sports |
| Sunday Brunch | 7.67× | Kids & Family |
| Online shopping | 1.98× | Shopping |
| Euphoria | 2.61× | Movies & TV |
| Cooking show | 5.28× | Food & Beverages |
| Cookbook | 4.07× | Food & Beverages |
| Local food | 3.74× | Food & Beverages |
| Greek cuisine | 7.96× | Food & Beverages |
| Campingaz | 24.38× | Home & Garden |
| Automobiles | 2.2× | Cars & Mobility |
| Restaurants | 1.97× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.01 |
| Design Affinity | PREMIUM | 1.86 |
| DIY Mentality | THRILL | 1.85 |
| Sustainability | BALANCE | 1.68 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.8% |
| United States | 19.5% |
| France | 10.1% |
See Michelin Guide audiences in other countries
More Gourmet audiences in Germany
- Gault Millau (229,838)
- Gourmet (magazine) (31,807)
Frequently asked questions
How many fans does Michelin Guide have in Germany?
Michelin Guide has an estimated audience of 686,046 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Michelin Guide fans?
54.9% of Michelin Guide fans are female, 45.1% are male, with an average age of 37.3 years.
Which brands do Michelin Guide fans like most?
Michelin Guide fans show strongest brand affinity for Summer vacation (6.55×), Gourmet Foods (7.85×), and Landscaping (6.05×) over the country average.
Where do Michelin Guide fans live in Germany?
Michelin Guide fans in Germany are most concentrated in Bayern (reach 185,099), Nordrhein-Westfalen (reach 148,154), and Baden-Württemberg (reach 125,941). These three regions account for the largest share of the active audience.
What other brands do Michelin Guide fans also like?
Beyond Michelin Guide itself, the audience over-indexes on Gourmet Foods (7.85×), Landscaping (6.05×), Culinary art (5.75×), and House of Cards (U.S. TV series) (20.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michelin Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.