Rascasse Audience Intelligence

Michelin Guide Audience in Germany

A data profile of the people who buy, follow and care about Michelin Guide in Germany — modelled from more than twelve digital signal sources. Michelin Guide has an estimated audience of 688,888 people in Germany.

#1among Gourmet in Germany
#298among Website / Newspaper / Magazine in Germany#424in Food & Beverages

The average Michelin Guide fan in Germany is 37.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Summer vacation, Gourmet Foods, Landscaping, with strongest over-indexing on Summer vacation (6.55× the country average).

Demographically, the Michelin Guide audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michelin Guide fan in Germany is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Summer vacation.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Gourmet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelin Guide profile in Germany.

Audience size
689K
in Germany
Gender
54.9%♀
45.1% male
Age
37.3
average years
Country rank
#8964
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Michelin Guide

54.9% are female, 45.1% are male, average age 37.3.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Michelin Guide audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age37.3
Estimated audience size688,888
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Michelin Guide audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4922%
50+12%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Michelin Guide audience comes from Germany.

Worldwide audience distribution share by country for Michelin Guide
CountryShare
Italy23.4%
United States18.8%
France9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelin Guide audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michelin Guide fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.05×
02Hessen~90K1.75×
03Hamburg~30K1.72×
04Bayern~200K1.62×
05Baden-Württemberg~100K1.31×
06Rheinland-Pfalz~30K0.99×
07Nordrhein-Westfalen~100K0.98×
08Bremen~6K0.97×
09Saarland~7K0.86×
10Schleswig-Holstein~20K0.77×
11Brandenburg~20K0.77×
12Mecklenburg-Vorpommern~10K0.77×
13Thüringen~10K0.75×
14Sachsen-Anhalt~10K0.74×
15Niedersachsen~50K0.68×
16Sachsen~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Michelin Guide, Germany
0.67×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelin Guide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelin Guide audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires31.17×
02CampingazHome & Garden24.38×
03House of Cards (U.S. TV series)Movies & TV20.12×
04Middle Eastern cuisineFood & Beverages8.40×
05Greek cuisineFood & Beverages7.96×
06Gourmet FoodsFood & Beverages7.85×
07Sunday BrunchKids & Family7.67×
08Summer vacationTravel & Leisure6.55×
09LandscapingHome & Garden6.05×
10Luxury yachtTravel & Leisure5.91×
11Culinary artArts & Culture5.75×
12Cooking showFood & Beverages5.28×
13CookbookFood & Beverages4.07×
14Local foodFood & Beverages3.74×
15TagesschauMovies & TV2.37×
16AutomobilesCars & Mobility2.20×
17ReadingLiterature2.07×
18Online shoppingShopping1.98×
19RestaurantsFood & Beverages1.97×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelin Guide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelin Guide audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.47×
IndividualismJOY3.19×
Healthy LifestyleBALANCE2.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelin Guide audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Family OrientationCONSERVATISM1.12×
DIY MentalityTHRILL1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelin Guide have in Germany?

Michelin Guide has an estimated audience of 688,888 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Michelin Guide fans?

54.9% of Michelin Guide fans are female, 45.1% are male, with an average age of 37.3 years.

03

Which brands do Michelin Guide fans like most?

Michelin Guide fans show strongest brand affinity for Summer vacation (6.55×), Gourmet Foods (7.85×), and Landscaping (6.05×) over the country average.

04

Where do Michelin Guide fans live in Germany?

Michelin Guide fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Michelin Guide fans also like?

Beyond Michelin Guide itself, the audience over-indexes on Gourmet Foods (7.85×), Landscaping (6.05×), Culinary art (5.75×), and House of Cards (U.S. TV series) (20.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gourmet audiences in Germany

See Michelin Guide audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michelin Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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