Gault Millau Audience in Germany
A data profile of the people who buy, follow and care about Gault Millau in Germany — modelled from more than twelve digital signal sources. Gault Millau has an estimated audience of 225,049 people in Germany.
The average Gault Millau fan in Germany is 43.9 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Productivity, Working parent, Tagesschau, with strongest over-indexing on Productivity (26.01× the country average).
Demographically, the Gault Millau audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gault Millau fan in Germany is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Productivity.
At a glance
The key figures that characterise the Gault Millau profile in Germany.
Search interest · 12-month trend
Audience demographics of Gault Millau
46.1% are female, 53.9% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 43.9 |
| Estimated audience size | 225,049 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Gault Millau audience comes from Germany.
| Country | Share |
|---|---|
| Switzerland | 24.7% |
| France | 17.7% |
| Belgium | 15.5% |
Geography
Where the Gault Millau audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~50K | 1.57× | |
| 02 | Bayern | ~60K | 1.49× | |
| 03 | Rheinland-Pfalz | ~20K | 1.44× | |
| 04 | Hessen | ~20K | 1.32× | |
| 05 | Berlin | ~10K | 1.26× | |
| 06 | Hamburg | ~6K | 1.20× | |
| 07 | Nordrhein-Westfalen | ~60K | 1.09× | |
| 08 | Saarland | ~3K | 1.01× | |
| 09 | Bremen | ~2K | 0.92× | |
| 10 | Schleswig-Holstein | ~7K | 0.83× | |
| 11 | Thüringen | ~5K | 0.78× | |
| 12 | Niedersachsen | ~20K | 0.77× | |
| 13 | Sachsen | ~9K | 0.77× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.77× | |
| 15 | Brandenburg | ~5K | 0.74× | |
| 16 | Sachsen-Anhalt | ~4K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gault Millau audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthony Bourdain | Food & Beverages | 33.29× | ||
| 02 | Productivity | Business & Career | 26.01× | ||
| 03 | Working parent | Kids & Family | 20.71× | ||
| 04 | Food festival | Food & Beverages | 14.65× | ||
| 05 | Alfons Schuhbeck | Food & Beverages | 9.02× | ||
| 06 | Stress | Health | 8.49× | ||
| 07 | Johann Lafer | Food & Beverages | 8.04× | ||
| 08 | Luck | Health | 7.77× | ||
| 09 | White wine | Food & Beverages | 7.31× | ||
| 10 | Hotel manager | Business & Career | 6.28× | ||
| 11 | Wine & Spirits | Food & Beverages | 5.95× | ||
| 12 | Red wine | Food & Beverages | 5.64× | ||
| 13 | Wine tasting | Food & Beverages | 5.47× | ||
| 14 | Cookbook | Food & Beverages | 5.00× | ||
| 15 | Landscaping | Home & Garden | 4.91× | ||
| 16 | Winery | Food & Beverages | 4.85× | ||
| 17 | Tagesschau | Movies & TV | 4.54× | ||
| 18 | Christian Ulmen | Movies & TV | 3.37× | ||
| 19 | Rituals | Beauty & Wellness | 2.99× | ||
| 20 | Germany | Travel & Leisure | 1.73× |
Personality of the Gault Millau audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 6.83× | |
| Quality Awareness | PREMIUM | 3.98× | |
| Design Affinity | PREMIUM | 3.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Extroversion | THRILL | 0.92× | |
| Social Media Usage | JOY | 0.97× |
Frequently asked questions
How many fans does Gault Millau have in Germany?
Gault Millau has an estimated audience of 225,049 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gault Millau fans?
46.1% of Gault Millau fans are female, 53.9% are male, with an average age of 43.9 years.
Which brands do Gault Millau fans like most?
Gault Millau fans show strongest brand affinity for Productivity (26.01×), Working parent (20.71×), and Tagesschau (4.54×) over the country average.
Where do Gault Millau fans live in Germany?
Gault Millau fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Gault Millau fans also like?
Beyond Gault Millau itself, the audience over-indexes on Working parent (20.71×), Tagesschau (4.54×), Anthony Bourdain (33.29×), and Cookbook (5×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Gourmet audiences in Germany
- Michelin Guide (688,889)
- Gourmet (magazine) (31,807)
See Gault Millau audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gault Millau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.