Gault Millau Audience in Germany
Gault Millau has an estimated audience of 229,837 people in Germany. 46.1% are female, 53.9% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Productivity, Working parent, Tagesschau, Anthony Bourdain, Alfons Schuhbeck.
The average Gault Millau fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Productivity, Working parent, Tagesschau, with strongest over-indexing on Productivity (26.01× the country average). Demographically, the Gault Millau audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Gourmet
Demographics of Gault Millau fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 43.9 |
| Estimated audience size | 229,837 |
Audience persona
The typical Gault Millau fan in Germany is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Productivity.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,650 | 1.13× |
| Bayern | 55,370 | 1.5× |
| Baden-Württemberg | 50,920 | 1.62× |
| Hessen | 23,838 | 1.36× |
| Rheinland-Pfalz | 17,890 | 1.55× |
| Niedersachsen | 16,621 | 0.74× |
| Berlin | 13,376 | 1.3× |
| Sachsen | 7,675 | 0.68× |
| Schleswig-Holstein | 6,728 | 0.82× |
| Hamburg | 6,339 | 1.22× |
| Brandenburg | 4,048 | 0.57× |
| Thüringen | 3,766 | 0.64× |
| Sachsen-Anhalt | 2,986 | 0.5× |
| Saarland | 2,806 | 0.99× |
| Mecklenburg-Vorpommern | 2,495 | 0.57× |
| Bremen | 1,569 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Productivity | 26.01× | Business & Career |
| Working parent | 20.71× | Kids & Family |
| Tagesschau | 4.54× | Movies & TV |
| Anthony Bourdain | 33.29× | Food & Beverages |
| Alfons Schuhbeck | 9.02× | Food & Beverages |
| Cookbook | 5× | Food & Beverages |
| Hotel manager | 6.28× | Business & Career |
| Landscaping | 4.91× | Home & Garden |
| Food festival | 14.65× | Food & Beverages |
| Luck | 7.77× | Health |
| Stress | 8.49× | Health |
| Germany | 1.73× | Travel & Leisure |
| White wine | 7.31× | Food & Beverages |
| Wine & Spirits | 5.95× | Food & Beverages |
| Wine tasting | 5.47× | Food & Beverages |
| Gala | 2.27× | News |
| Rituals | 2.99× | Beauty & Wellness |
| Red wine | 5.64× | Food & Beverages |
| Winery | 4.85× | Food & Beverages |
| Conference and resort hotels | 7.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.24 |
| Indulgence | JOY | 3.66 |
| Design Affinity | PREMIUM | 2.27 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Convenience Orientation | PREMIUM | 1.65 |
| Sustainability | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 20.0% |
| France | 16.5% |
| Germany | 14.4% |
See Gault Millau audiences in other countries
More Gourmet audiences in Germany
- Michelin Guide (686,047)
- Gourmet (magazine) (31,807)
Frequently asked questions
How many fans does Gault Millau have in Germany?
Gault Millau has an estimated audience of 229,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gault Millau fans?
46.1% of Gault Millau fans are female, 53.9% are male, with an average age of 43.9 years.
Which brands do Gault Millau fans like most?
Gault Millau fans show strongest brand affinity for Productivity (26.01×), Working parent (20.71×), and Tagesschau (4.54×) over the country average.
Where do Gault Millau fans live in Germany?
Gault Millau fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,650), Bayern (reach 55,370), and Baden-Württemberg (reach 50,920). These three regions account for the largest share of the active audience.
What other brands do Gault Millau fans also like?
Beyond Gault Millau itself, the audience over-indexes on Working parent (20.71×), Tagesschau (4.54×), Anthony Bourdain (33.29×), and Alfons Schuhbeck (9.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gault Millau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.