Rascasse Audience Intelligence

Trail mix Audience in United States

A data profile of the people who buy, follow and care about Trail mix in United States — modelled from more than twelve digital signal sources. Trail mix has an estimated audience of 428,865 people in United States.

#144among Sweet in United States#12014among Topic in United States#2112in Food & Beverages

The average Trail mix fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michelin Guide, Sunday Brunch, Red wine, with strongest over-indexing on Michelin Guide (49.29× the country average).

Demographically, the Trail mix audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trail mix fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Michelin Guide.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trail mix profile in United States.

Audience size
429K
in United States
Gender
58.6%♀
41.4% male
Age
40.5
average years
Country rank
#40001
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trail mix fans

58.6% are female, 41.4% are male, average age 40.5.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Trail mix audience in United States
MetricValue
Female58.6%
Male41.4%
Average age40.5
Estimated audience size428,865
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Trail mix audience in United States
Age bracketShare%
16-199%
20-2924%
30-3924%
40-4926%
50+16%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Trail mix audience comes from United States.

Worldwide audience distribution share by country for Trail mix
CountryShare
United States53.2%
Mexico6.5%
Malaysia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trail mix audience in United States is strongest.

Fig. 05

Top regions by affinity

Trail mix fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K1.42×
02Georgia~20K1.23×
03Kansas~4K1.18×
04Mississippi~4K1.16×
05North Carolina~10K1.15×
06Louisiana~6K1.14×
07Nebraska~2K1.13×
08California~50K1.12×
09Alaska~1K1.12×
10Arkansas~4K1.11×
11Iowa~4K1.10×
12Wisconsin~7K1.09×
13Missouri~7K1.06×
14South Carolina~7K1.06×
15Oklahoma~5K1.06×
16Illinois~20K1.05×
17Indiana~8K1.05×
18Virginia~10K1.04×
19Maryland~8K1.03×
20Minnesota~6K1.03×
21Michigan~10K1.02×
22Alabama~6K1.02×
23Arizona~9K1.01×
24Kentucky~5K1.01×
25Tennessee~9K0.99×
26North Dakota<1K0.99×
27Ohio~10K0.98×
28Connecticut~4K0.98×
29Hawaii~2K0.98×
30South Dakota<1K0.98×
31Massachusetts~8K0.96×
32Utah~4K0.96×
33Pennsylvania~10K0.95×
34Washington~8K0.95×
35Nevada~4K0.95×
36Oregon~5K0.94×
37New Mexico~2K0.94×
38New Hampshire~2K0.94×
39Florida~30K0.93×
40New Jersey~10K0.92×
41Idaho~2K0.92×
42Colorado~6K0.91×
43West Virginia~2K0.91×
44Delaware~1K0.91×
45New York~20K0.89×
46Maine~1K0.89×
47Vermont<1K0.86×
48Rhode Island~1K0.85×
49Montana<1K0.84×
50Washington, District of Columbia~1K0.83×
Fig. 06

Affinity by region

Affinity by region — Trail mix, United States
0.83×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trail mix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trail mix audience
#·InterestCategoryAffinity×
01Michelin GuideFood & Beverages49.29×
02Society6Shopping20.00×
03Sunday BrunchKids & Family19.72×
04White wineFood & Beverages11.27×
05Red wineFood & Beverages10.23×
06Potato chipFood & Beverages7.26×
07BrunchFood & Beverages7.06×
08Sustainable energyHome & Garden6.64×
09Natural foodsFood & Beverages5.88×
10QVCMovies & TV5.56×
11Renewable energyBusiness & Career4.91×
12FedExBusiness & Career4.90×
13Wine tastingFood & Beverages4.87×
14Discount storesShopping3.70×
15Mortgage loansBusiness & Career2.99×
16Organic foodFood & Beverages2.88×
17SubwayFood & Beverages2.76×
18PinterestInternet & Social Media2.70×
19Pizza HutFood & Beverages2.63×
20McDonald'sFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trail mix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trail mix audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.09×
Family OrientationCONSERVATISM2.44×
SustainabilityBALANCE2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trail mix audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Risk AppetiteTHRILL0.93×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trail mix have in United States?

Trail mix has an estimated audience of 428,865 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trail mix fans?

58.6% of Trail mix fans are female, 41.4% are male, with an average age of 40.5 years.

03

Which brands do Trail mix fans like most?

Trail mix fans show strongest brand affinity for Michelin Guide (49.29×), Sunday Brunch (19.72×), and Red wine (10.23×) over the country average.

04

Where do Trail mix fans live in United States?

Trail mix fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Trail mix fans also like?

Beyond Trail mix itself, the audience over-indexes on Sunday Brunch (19.72×), Red wine (10.23×), White wine (11.27×), and Sustainable energy (6.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Trail mix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trail mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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