Trail mix Audience in United States
Trail mix has an estimated audience of 428,865 people in United States. 58.6% are female, 41.4% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Michelin Guide, Google Maps, Sunday Brunch, Capital One, Indeed.com.
The average Trail mix fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michelin Guide, Google Maps, Sunday Brunch, with strongest over-indexing on Michelin Guide (46× the country average). Demographically, the Trail mix audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Trail mix fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 40.5 |
| Estimated audience size | 428,865 |
Audience persona
The typical Trail mix fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Michelin Guide.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,166 | 1.23× |
| Texas | 51,657 | 1.4× |
| Florida | 28,566 | 0.98× |
| New York | 23,363 | 0.97× |
| Illinois | 16,287 | 1.14× |
| Georgia | 16,283 | 1.23× |
| North Carolina | 14,747 | 1.14× |
| Pennsylvania | 13,944 | 0.97× |
| Ohio | 12,747 | 0.96× |
| Michigan | 11,586 | 1.03× |
| Virginia | 10,611 | 1.02× |
| New Jersey | 10,081 | 0.92× |
| Arizona | 9,266 | 1.06× |
| Tennessee | 8,971 | 1.04× |
| Washington | 8,717 | 1.01× |
| Indiana | 8,648 | 1.1× |
| Massachusetts | 8,379 | 0.99× |
| Maryland | 8,044 | 1.09× |
| Missouri | 7,467 | 1.08× |
| Wisconsin | 6,951 | 1.08× |
| South Carolina | 6,685 | 1.04× |
| Louisiana | 6,407 | 1.16× |
| Colorado | 6,393 | 0.95× |
| Minnesota | 6,317 | 1.03× |
| Alabama | 5,942 | 0.99× |
| Kentucky | 5,457 | 1.01× |
| Oklahoma | 5,101 | 1.07× |
| Oregon | 4,698 | 0.96× |
| Connecticut | 4,323 | 1× |
| Nevada | 4,077 | 0.98× |
| Mississippi | 3,949 | 1.12× |
| Kansas | 3,909 | 1.16× |
| Arkansas | 3,904 | 1.1× |
| Utah | 3,865 | 1.01× |
| Iowa | 3,720 | 1.05× |
| Nebraska | 2,300 | 1.07× |
| New Mexico | 1,950 | 0.91× |
| Idaho | 1,824 | 0.85× |
| Hawaii | 1,810 | 0.98× |
| West Virginia | 1,565 | 0.78× |
| New Hampshire | 1,503 | 0.89× |
| Maine | 1,374 | 0.89× |
| Rhode Island | 1,082 | 0.79× |
| Washington, District of Columbia | 1,072 | 0.83× |
| Alaska | 1,023 | 1.12× |
| South Dakota | 927 | 0.94× |
| Delaware | 923 | 0.78× |
| North Dakota | 885 | 1× |
| Montana | 789 | 0.66× |
| Vermont | 583 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michelin Guide | 46× | Food & Beverages |
| Google Maps | 7.13× | Internet & Social Media |
| Sunday Brunch | 20× | Kids & Family |
| Capital One | 6.88× | Business & Career |
| Indeed.com | 6.13× | Business & Career |
| Circle K | 10.21× | Shopping |
| Red wine | 10.88× | Food & Beverages |
| White wine | 12.06× | Food & Beverages |
| Beetlejuice | 5.17× | Movies & TV |
| Jared Leto | 13.16× | Movies & TV |
| Enterprise Rent-A-Car | 6.25× | Cars & Mobility |
| CarGurus | 5.95× | Cars & Mobility |
| Google News | 5.87× | News |
| Natural foods | 7.81× | Food & Beverages |
| Dakota Johnson | 9.26× | Movies & TV |
| DeviantArt | 6.7× | Internet & Social Media |
| AccuWeather | 5.98× | Home & Garden |
| Diane Keaton | 5.61× | Movies & TV |
| Autism Awareness | 8.38× | Health |
| Society6 | 19.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.97 |
| Indulgence | JOY | 1.74 |
| Travelling | THRILL | 1.52 |
| Family Orientation | CONSERVATISM | 1.49 |
| Price Sensitivity | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.4% |
| Mexico | 6.6% |
| Malaysia | 6.1% |
See Trail mix audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Trail mix have in United States?
Trail mix has an estimated audience of 428,865 people in United States, concentrated in California and Texas.
What is the gender split and age of Trail mix fans?
58.6% of Trail mix fans are female, 41.4% are male, with an average age of 40.5 years.
Which brands do Trail mix fans like most?
Trail mix fans show strongest brand affinity for Michelin Guide (46×), Google Maps (7.13×), and Sunday Brunch (20×) over the country average.
Where do Trail mix fans live in United States?
Trail mix fans in United States are most concentrated in California (reach 58,166), Texas (reach 51,657), and Florida (reach 28,566). These three regions account for the largest share of the active audience.
What other brands do Trail mix fans also like?
Beyond Trail mix itself, the audience over-indexes on Google Maps (7.13×), Sunday Brunch (20×), Capital One (6.88×), and Indeed.com (6.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Trail mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.