Stadtsalat Audience in Germany
Stadtsalat has an estimated audience of 657,211 people in Germany. 65.1% are female, 34.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Hamburg, Hessen. Top brand affinities: Eibach, Chalkidiki, Eco Friendly Living, Stradivarius, Collectable.
The average Stadtsalat fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hamburg, Hessen. Top brand affinities include Eibach, Chalkidiki, Eco Friendly Living, with strongest over-indexing on Eibach (17.29× the country average). Demographically, the Stadtsalat audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Stadtsalat fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.7 |
| Estimated audience size | 657,211 |
Audience persona
The typical Stadtsalat fan in Germany is more female, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Eibach.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,536 | 1.26× |
| Hamburg | 104,354 | 7.03× |
| Hessen | 99,407 | 1.98× |
| Berlin | 97,401 | 3.31× |
| Bayern | 18,204 | 0.17× |
| Schleswig-Holstein | 17,154 | 0.73× |
| Niedersachsen | 13,299 | 0.21× |
| Baden-Württemberg | 12,600 | 0.14× |
| Brandenburg | 6,886 | 0.34× |
| Rheinland-Pfalz | 4,898 | 0.15× |
| Sachsen | 3,725 | 0.12× |
| Mecklenburg-Vorpommern | 1,940 | 0.15× |
| Sachsen-Anhalt | 1,665 | 0.1× |
| Thüringen | 1,543 | 0.09× |
| Bremen | 928 | 0.17× |
| Saarland | 473 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eibach | 17.29× | Cars & Mobility |
| Chalkidiki | 6.24× | Travel & Leisure |
| Eco Friendly Living | 4.24× | Home & Garden |
| Stradivarius | 1.65× | Shopping |
| Collectable | 1.58× | Kids & Family |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Hückelhoven | 6.83× | Travel & Leisure |
| Home Delivery | 1.98× | Food & Beverages |
| Samanyolu Haber | 2.7× | Movies & TV |
| Sixx | 1.73× | Movies & TV |
| Picnic | 1.99× | Kids & Family |
| Corfu (regional unit) | 1.55× | Travel & Leisure |
| Keeper (password manager) | 2× | Technology & Electronics |
| Cachorro | 1.59× | Pets & Animals |
| Volvo V60 | 2.07× | Cars & Mobility |
| Esra Erol | 2.39× | Movies & TV |
| Eimsbüttel (quarter) | 4.33× | Travel & Leisure |
| Eibergen | 5.48× | Travel & Leisure |
| Zahlé | 5.84× | Travel & Leisure |
| Campaign setting | 9.24× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.92 |
| Sustainability | BALANCE | 1.6 |
| Indulgence | JOY | 1.58 |
| Convenience Orientation | PREMIUM | 1.58 |
| Sports Activity | POWER | 1.41 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.5% |
| China | 0.4% |
| United Kingdom | 0.2% |
See Stadtsalat audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Stadtsalat have in Germany?
Stadtsalat has an estimated audience of 657,211 people in Germany, concentrated in Nordrhein-Westfalen and Hamburg.
What is the gender split and age of Stadtsalat fans?
65.1% of Stadtsalat fans are female, 34.9% are male, with an average age of 39.7 years.
Which brands do Stadtsalat fans like most?
Stadtsalat fans show strongest brand affinity for Eibach (17.29×), Chalkidiki (6.24×), and Eco Friendly Living (4.24×) over the country average.
Where do Stadtsalat fans live in Germany?
Stadtsalat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,536), Hamburg (reach 104,354), and Hessen (reach 99,407). These three regions account for the largest share of the active audience.
What other brands do Stadtsalat fans also like?
Beyond Stadtsalat itself, the audience over-indexes on Chalkidiki (6.24×), Eco Friendly Living (4.24×), Stradivarius (1.65×), and Collectable (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stadtsalat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.