Rascasse Audience Intelligence

Stadtsalat Target Market in Germany

A data profile of the people who buy, follow and care about Stadtsalat in Germany — modelled from more than twelve digital signal sources. Stadtsalat has an estimated audience of 662,068 people in Germany.

#1213among Brand in Germany#438in Food & Beverages

The average Stadtsalat fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hamburg, Berlin.

Top brand affinities include Nature, Reptiles, Family, with strongest over-indexing on Nature (2.07× the country average).

Demographically, the Stadtsalat audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stadtsalat fan in Germany is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Nature.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stadtsalat profile in Germany.

Audience size
662K
in Germany
Gender
64.4%♀
35.6% male
Age
38.2
average years
Country rank
#9275
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stadtsalat

64.4% are female, 35.6% are male, average age 38.2.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Stadtsalat audience in Germany
MetricValue
Female64.4%
Male35.6%
Average age38.2
Estimated audience size662,068
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Stadtsalat audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Stadtsalat audience comes from Germany.

Worldwide audience distribution share by country for Stadtsalat
CountryShare
Germany97.4%
China0.5%
United States0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stadtsalat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stadtsalat customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K7.36×
02Berlin~100K3.66×
03Hessen~90K1.96×
04Nordrhein-Westfalen~200K1.15×
05Saarland~5K0.67×
06Schleswig-Holstein~10K0.62×
07Bremen~3K0.59×
08Thüringen~8K0.47×
09Sachsen-Anhalt~8K0.46×
10Mecklenburg-Vorpommern~5K0.45×
11Brandenburg~8K0.39×
12Rheinland-Pfalz~9K0.28×
13Sachsen~9K0.28×
14Niedersachsen~10K0.23×
15Bayern~20K0.18×
16Baden-Württemberg~20K0.18×
Fig. 06

Affinity by region

Affinity by region — Stadtsalat, Germany
0.18×1.00×7.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stadtsalat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stadtsalat audience
#·InterestCategoryAffinity×
01Home DeliveryFood & Beverages6.60×
02Mikaela ShiffrinSports6.55×
03SaladFood & Beverages5.40×
04ReptilesPets & Animals4.62×
05spicy foodFood & Beverages4.49×
06MoodleTechnology & Electronics4.21×
07Google DocsInternet & Social Media2.56×
08Bedroom furnitureHome & Garden2.50×
09NatureHome & Garden2.07×
10StarbucksFood & Beverages1.96×
11VacationsTravel & Leisure1.83×
12Organic foodFood & Beverages1.77×
13French BulldogPets & Animals1.77×
14FamilyKids & Family1.72×
15Organic farmingFood & Beverages1.71×
16Fast foodFood & Beverages1.70×
17VegetableFood & Beverages1.69×
18Local foodFood & Beverages1.62×
19AirbnbTravel & Leisure1.55×
20EmailTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stadtsalat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stadtsalat audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.08×
IndulgenceJOY1.50×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stadtsalat audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
Social Media UsageJOY0.99×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stadtsalat's target market in Germany?

Stadtsalat's target market in Germany covers an estimated 662,068 people, concentrated in Nordrhein-Westfalen and Hamburg.

02

What is the gender split and age of Stadtsalat customers?

64.4% of the Stadtsalat audience are female, 35.6% are male, with an average age of 38.2 years.

03

Which brands do Stadtsalat fans like most?

Stadtsalat fans show strongest brand affinity for Nature (2.07×), Reptiles (4.62×), and Family (1.72×) over the country average.

04

Where do Stadtsalat fans live in Germany?

Stadtsalat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Hamburg (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stadtsalat fans also like?

Beyond Stadtsalat itself, the audience over-indexes on Reptiles (4.62×), Family (1.72×), Salad (5.4×), and Mikaela Shiffrin (6.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Stadtsalat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stadtsalat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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