Riesling Audience in Germany
Riesling has an estimated audience of 388,678 people in Germany. 51.6% are female, 48.4% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sauvignon blanc, Chardonnay, Pinot noir, Cabernet Sauvignon, Decanter (magazine).
The average Riesling fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sauvignon blanc, Chardonnay, Pinot noir, with strongest over-indexing on Sauvignon blanc (48.68× the country average). Demographically, the Riesling audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Riesling fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 45.1 |
| Estimated audience size | 388,678 |
Audience persona
The typical Riesling fan in Germany is balanced, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Sauvignon blanc.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,340 | 1.02× |
| Bayern | 69,182 | 1.11× |
| Baden-Württemberg | 66,736 | 1.26× |
| Rheinland-Pfalz | 38,222 | 1.96× |
| Hessen | 36,850 | 1.24× |
| Niedersachsen | 34,098 | 0.9× |
| Berlin | 20,580 | 1.18× |
| Sachsen | 17,479 | 0.92× |
| Schleswig-Holstein | 11,704 | 0.84× |
| Hamburg | 9,198 | 1.05× |
| Brandenburg | 8,526 | 0.71× |
| Thüringen | 7,239 | 0.73× |
| Sachsen-Anhalt | 7,206 | 0.72× |
| Mecklenburg-Vorpommern | 5,132 | 0.69× |
| Saarland | 4,586 | 0.96× |
| Bremen | 2,380 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sauvignon blanc | 48.68× | Food & Beverages |
| Chardonnay | 37.28× | Food & Beverages |
| Pinot noir | 36.04× | Food & Beverages |
| Cabernet Sauvignon | 40.49× | Food & Beverages |
| Decanter (magazine) | 58.77× | Food & Beverages |
| Wine cellar | 12.37× | Food & Beverages |
| Chilean wine | 58.83× | Food & Beverages |
| Merlot | 40.1× | Food & Beverages |
| Tagesschau | 2.66× | Movies & TV |
| Winery | 7.05× | Food & Beverages |
| Red wine | 8.07× | Food & Beverages |
| Hooters | 20× | Food & Beverages |
| Warehouse | 6.61× | Shopping |
| Pinot gris | 34.97× | Food & Beverages |
| Germany | 1.59× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Le Pain Quotidien | 68.95× | Food & Beverages |
| Wine tasting | 5.03× | Food & Beverages |
| White wine | 6.45× | Food & Beverages |
| Wine clubs | 23.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.23 |
| Design Affinity | PREMIUM | 1.75 |
| Quality Awareness | PREMIUM | 1.72 |
| Travelling | THRILL | 1.6 |
| Luxury Orientation | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 12.5% |
| Italy | 6.0% |
See Riesling audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Prosecco (1,031,961)
Frequently asked questions
How many fans does Riesling have in Germany?
Riesling has an estimated audience of 388,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riesling fans?
51.6% of Riesling fans are female, 48.4% are male, with an average age of 45.1 years.
Which brands do Riesling fans like most?
Riesling fans show strongest brand affinity for Sauvignon blanc (48.68×), Chardonnay (37.28×), and Pinot noir (36.04×) over the country average.
Where do Riesling fans live in Germany?
Riesling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,340), Bayern (reach 69,182), and Baden-Württemberg (reach 66,736). These three regions account for the largest share of the active audience.
What other brands do Riesling fans also like?
Beyond Riesling itself, the audience over-indexes on Chardonnay (37.28×), Pinot noir (36.04×), Cabernet Sauvignon (40.49×), and Decanter (magazine) (58.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riesling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.