Rascasse Audience Intelligence

Riesling Audience in Germany

A data profile of the people who buy, follow and care about Riesling in Germany — modelled from more than twelve digital signal sources. Riesling has an estimated audience of 388,678 people in Germany.

#10among Wine in Germany#5359among Topic in Germany#711in Food & Beverages

The average Riesling fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sauvignon blanc, Chardonnay, Pinot noir, with strongest over-indexing on Sauvignon blanc (48.68× the country average).

Demographically, the Riesling audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Riesling fan in Germany is balanced, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Sauvignon blanc.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riesling profile in Germany.

Audience size
389K
in Germany
Gender
51.6%♀
48.4% male
Age
45.1
average years
Country rank
#14332
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riesling fans

51.6% are female, 48.4% are male, average age 45.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Riesling audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age45.1
Estimated audience size388,678
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Riesling audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4930%
50+29%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Riesling audience comes from Germany.

Worldwide audience distribution share by country for Riesling
CountryShare
United States16.4%
Germany12.5%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riesling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Riesling fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K2.03×
02Hessen~40K1.23×
03Baden-Württemberg~60K1.22×
04Berlin~20K1.12×
05Bayern~70K1.08×
06Hamburg~9K1.03×
07Saarland~5K1.02×
08Nordrhein-Westfalen~80K0.98×
09Sachsen~20K0.91×
10Niedersachsen~30K0.89×
11Bremen~3K0.84×
12Schleswig-Holstein~10K0.83×
13Thüringen~8K0.78×
14Sachsen-Anhalt~8K0.77×
15Mecklenburg-Vorpommern~6K0.76×
16Brandenburg~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Riesling, Germany
0.74×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riesling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riesling audience
#·InterestCategoryAffinity×
01Le Pain QuotidienFood & Beverages68.95×
02Chilean wineFood & Beverages58.83×
03Decanter (magazine)Food & Beverages58.77×
04Sauvignon blancFood & Beverages48.68×
05Cabernet SauvignonFood & Beverages40.49×
06MerlotFood & Beverages40.10×
07ChardonnayFood & Beverages37.28×
08Pinot noirFood & Beverages36.04×
09Pinot grisFood & Beverages34.97×
10HootersFood & Beverages20.00×
11Wine cellarFood & Beverages12.37×
12Rothschild familyPolitics & Society8.57×
13Red wineFood & Beverages8.07×
14WineryFood & Beverages7.05×
15WarehouseShopping6.61×
16Wine tastingFood & Beverages5.03×
17Julia KlöcknerPolitics & Society5.02×
18TagesschauMovies & TV2.66×
19GermanyTravel & Leisure1.59×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riesling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riesling audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.19×
Quality AwarenessPREMIUM2.36×
Design AffinityPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riesling audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.91×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riesling have in Germany?

Riesling has an estimated audience of 388,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Riesling fans?

51.6% of Riesling fans are female, 48.4% are male, with an average age of 45.1 years.

03

Which brands do Riesling fans like most?

Riesling fans show strongest brand affinity for Sauvignon blanc (48.68×), Chardonnay (37.28×), and Pinot noir (36.04×) over the country average.

04

Where do Riesling fans live in Germany?

Riesling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Riesling fans also like?

Beyond Riesling itself, the audience over-indexes on Chardonnay (37.28×), Pinot noir (36.04×), Cabernet Sauvignon (40.49×), and Decanter (magazine) (58.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in Germany

See Riesling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Riesling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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