A data profile of the people who buy, follow and care about French fries in France — modelled from more than twelve digital signal sources. French fries has an estimated audience of 2,339,576 people in France.
The average French fries fan in France is 38.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Mobile payment, Investment strategy, Boursorama, with strongest over-indexing on Mobile payment (9.98× the country average).
Demographically, the French fries audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical French fries fan in France is balanced, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile payment.
The key figures that characterise the French fries profile in France.
52.9% are female, 47.1% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.3 |
| Estimated audience size | 2,339,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide French fries audience comes from France.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 5.8% |
| Japan | 5.1% |
Where the French fries audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.89× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.39× | |
| 03 | Hauts-de-France | ~200K | 1.18× | |
| 04 | Normandy | ~100K | 1.13× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 06 | Grand Est | ~200K | 1.04× | |
| 07 | Corsica | ~10K | 0.96× | |
| 08 | Occitanie | ~200K | 0.93× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.90× | |
| 10 | Centre-Val de Loire | ~70K | 0.85× | |
| 11 | Bourgogne-Franche-Comté | ~80K | 0.82× | |
| 12 | Pays de la Loire | ~100K | 0.79× | |
| 13 | Brittany | ~90K | 0.78× |
The strongest cross-interests of the French fries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 9.98× | ||
| 02 | Small appliance | Technology & Electronics | 8.73× | ||
| 03 | Investment strategy | Business & Career | 7.98× | ||
| 04 | Tefal | Home & Garden | 6.91× | ||
| 05 | Mobile banking | Business & Career | 6.53× | ||
| 06 | Five Guys | Food & Beverages | 5.73× | ||
| 07 | Cheeseburger | Food & Beverages | 5.47× | ||
| 08 | Pizza Hut | Food & Beverages | 4.71× | ||
| 09 | Revolut | Business & Career | 4.19× | ||
| 10 | KFC | Food & Beverages | 3.39× | ||
| 11 | Burger King | Food & Beverages | 3.03× | ||
| 12 | Bonobo (musician) | Music & Radio | 2.80× | ||
| 13 | Oscaro | Cars & Mobility | 2.56× | ||
| 14 | McDonald's | Food & Beverages | 2.51× | ||
| 15 | Boursorama | Business & Career | 1.94× | ||
| 16 | Aldi | Shopping | 1.85× | ||
| 17 | SNCF | Cars & Mobility | 1.76× | ||
| 18 | Carrefour | Shopping | 1.71× | ||
| 19 | Business | Business & Career | 1.62× | ||
| 20 | Paris Saint-Germain | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.05× | |
| Quality Awareness | PREMIUM | 2.02× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.63× | |
| Mindfulness | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.75× |
French fries has an estimated audience of 2,339,576 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.9% of French fries fans are female, 47.1% are male, with an average age of 38.3 years.
French fries fans show strongest brand affinity for Mobile payment (9.98×), Investment strategy (7.98×), and Boursorama (1.94×) over the country average.
French fries fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond French fries itself, the audience over-indexes on Investment strategy (7.98×), Boursorama (1.94×), Small appliance (8.73×), and Burger King (3.03×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for French fries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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