A data profile of the people who buy, follow and care about Outdoors in France — modelled from more than twelve digital signal sources. Outdoors has an estimated audience of 2,465,370 people in France.
The average Outdoors fan in France is 37.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Outdoor enthusiast, Tour de France, Boating, with strongest over-indexing on Outdoor enthusiast (4.98× the country average).
Demographically, the Outdoors audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Outdoors fan in France is more male, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Outdoor enthusiast.
The key figures that characterise the Outdoors profile in France.
40.3% are female, 59.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 37.1 |
| Estimated audience size | 2,465,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Outdoors audience comes from France.
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 13.4% |
| China | 10.4% |
Where the Outdoors audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~400K | 1.28× | |
| 02 | Grand Est | ~200K | 1.15× | |
| 03 | Occitanie | ~200K | 1.07× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.05× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 1.04× | |
| 06 | Nouvelle-Aquitaine | ~200K | 1.01× | |
| 07 | Corsica | ~10K | 1.01× | |
| 08 | Pays de la Loire | ~100K | 0.99× | |
| 09 | Île-de-France | ~400K | 0.94× | |
| 10 | Brittany | ~100K | 0.90× | |
| 11 | Hauts-de-France | ~200K | 0.88× | |
| 12 | Normandy | ~100K | 0.87× | |
| 13 | Centre-Val de Loire | ~80K | 0.87× |
The strongest cross-interests of the Outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor enthusiast | Sports | 4.98× | ||
| 02 | Watercraft | Home & Garden | 3.95× | ||
| 03 | Boating | Travel & Leisure | 3.91× | ||
| 04 | Alpine skiing | Sports | 3.32× | ||
| 05 | Motorcycle club | Cars & Mobility | 3.32× | ||
| 06 | Dog walking | Pets & Animals | 3.05× | ||
| 07 | Kayak | Travel & Leisure | 2.92× | ||
| 08 | Landscape photography | Technology & Electronics | 2.92× | ||
| 09 | Dog food | Pets & Animals | 2.84× | ||
| 10 | Local food | Food & Beverages | 2.81× | ||
| 11 | Cultural heritage | Politics & Society | 2.80× | ||
| 12 | Pet store | Pets & Animals | 2.79× | ||
| 13 | Nature photography | Technology & Electronics | 2.77× | ||
| 14 | EasyJet | Travel & Leisure | 2.45× | ||
| 15 | Wildlife | Travel & Leisure | 2.23× | ||
| 16 | Renovation | Home & Garden | 2.14× | ||
| 17 | Etam | Fashion & Accessoires | 1.98× | ||
| 18 | Camping | Travel & Leisure | 1.73× | ||
| 19 | Tour de France | Sports | 1.69× | ||
| 20 | Home improvement | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.89× | |
| Design Affinity | PREMIUM | 1.76× | |
| Pet Ownership | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Community Orientation | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× |
Outdoors has an estimated audience of 2,465,370 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
40.3% of Outdoors fans are female, 59.7% are male, with an average age of 37.1 years.
Outdoors fans show strongest brand affinity for Outdoor enthusiast (4.98×), Tour de France (1.69×), and Boating (3.91×) over the country average.
Outdoors fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Outdoors itself, the audience over-indexes on Tour de France (1.69×), Boating (3.91×), EasyJet (2.45×), and Alpine skiing (3.32×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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