Rascasse Audience Intelligence

Moon Walker Audience in United States

A data profile of the people who buy, follow and care about Moon Walker in United States — modelled from more than twelve digital signal sources. Moon Walker has an estimated audience of 535,033 people in United States.

#782among Singer-songwriter in United States#8501among Person in United States#4899in Music & Radio

The average Moon Walker fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Himalayas, Planet Fitness, Backpacking (travel), with strongest over-indexing on Himalayas (96.62× the country average).

Demographically, the Moon Walker audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moon Walker fan in United States is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Himalayas.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moon Walker profile in United States.

Audience size
535K
in United States
Gender
58.5%♀
41.5% male
Age
37.1
average years
Country rank
#35215
Person in United States
Fig. 01

Search interest · 12-month trend

+400%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moon Walker fans

58.5% are female, 41.5% are male, average age 37.1.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Moon Walker audience in United States
MetricValue
Female58.5%
Male41.5%
Average age37.1
Estimated audience size535,033
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Moon Walker audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Moon Walker audience comes from United States.

Worldwide audience distribution share by country for Moon Walker
CountryShare
United States31.6%
Brazil16.8%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moon Walker audience in United States is strongest.

Fig. 05

Top regions by affinity

Moon Walker fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~10K1.47×
02Texas~30K1.38×
03Maryland~6K1.30×
04Louisiana~4K1.24×
05California~40K1.21×
06Illinois~10K1.19×
07Virginia~8K1.17×
08Alabama~4K1.17×
09Mississippi~3K1.17×
10Oklahoma~4K1.16×
11Nevada~3K1.16×
12North Carolina~9K1.14×
13Pennsylvania~10K1.12×
14Ohio~9K1.12×
15Arkansas~2K1.11×
16Arizona~6K1.10×
17Missouri~5K1.10×
18Tennessee~6K1.09×
19Indiana~5K1.09×
20South Carolina~4K1.08×
21New Jersey~7K1.07×
22Kentucky~4K1.06×
23Florida~20K1.05×
24Delaware<1K1.05×
25Massachusetts~6K1.04×
26Michigan~7K1.03×
27Kansas~2K1.03×
28New Mexico~1K1.02×
29New York~10K0.98×
30Oregon~3K0.96×
31Utah~2K0.96×
32Washington, District of Columbia<1K0.94×
33Connecticut~3K0.93×
34West Virginia~1K0.93×
35Rhode Island<1K0.92×
36Idaho~1K0.91×
37Alaska<1K0.91×
38Washington~5K0.90×
39North Dakota<1K0.89×
40Wisconsin~4K0.88×
41South Dakota<1K0.88×
42Nebraska~1K0.87×
43New Hampshire<1K0.87×
44Minnesota~3K0.86×
45Hawaii~1K0.86×
46Vermont<1K0.86×
47Montana<1K0.85×
48Maine<1K0.84×
49Iowa~2K0.83×
50Colorado~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Moon Walker, United States
0.82×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moon Walker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moon Walker audience
#·InterestCategoryAffinity×
01HimalayasTravel & Leisure96.62×
02DolomitesTravel & Leisure14.49×
03Cultural tourismTravel & Leisure14.25×
04Drone racingSports14.25×
05Land Rover DefenderCars & Mobility13.74×
06Josh DuhamelFashion & Accessoires8.24×
07Mount EverestTravel & Leisure7.27×
08Minnesota WildSports4.80×
09Standup paddleboardingSports4.57×
10Backpacking (travel)Travel & Leisure4.17×
11ClarinetMusic & Radio3.35×
12Alpine skiingSports2.73×
13Fly fishingSports2.53×
14MetaphysicsBusiness & Career2.31×
15Contemporary artArts & Culture2.19×
16Planet FitnessSports2.18×
17Adventure travelTravel & Leisure2.08×
18Bass guitarMusic & Radio2.05×
19InnovationBusiness & Career2.04×
20WalgreensShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moon Walker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moon Walker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
TravellingTHRILL1.93×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moon Walker audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
TraditionCONSERVATISM0.95×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moon Walker have in United States?

Moon Walker has an estimated audience of 535,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moon Walker fans?

58.5% of Moon Walker fans are female, 41.5% are male, with an average age of 37.1 years.

03

Which brands do Moon Walker fans like most?

Moon Walker fans show strongest brand affinity for Himalayas (96.62×), Planet Fitness (2.18×), and Backpacking (travel) (4.17×) over the country average.

04

Where do Moon Walker fans live in United States?

Moon Walker fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Moon Walker fans also like?

Beyond Moon Walker itself, the audience over-indexes on Planet Fitness (2.18×), Backpacking (travel) (4.17×), Standup paddleboarding (4.57×), and Minnesota Wild (4.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Moon Walker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moon Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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