Nepali language Audience in United States

Nepali language has an estimated audience of 857,192 people in United States. 59.1% are female, 40.9% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Himalayas, Mount Everest, Great Clips, MSN, Hindi.

The average Nepali language fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Himalayas, Mount Everest, Great Clips, with strongest over-indexing on Himalayas (48.94× the country average). Demographically, the Nepali language audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Nepali language fans

Demographic split for Nepali language audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.1
Estimated audience size857,192

Audience persona

The typical Nepali language fan in United States is more female, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Himalayas.

Top regions in United States

Top regions ranked by reach for Nepali language in United States
RegionReachAffinity
California111,0491.18×
Texas95,4011.29×
New York68,3001.43×
Florida53,3180.92×
Pennsylvania34,9661.21×
Ohio34,7921.32×
Virginia30,8531.48×
Illinois27,2260.95×
North Carolina26,3591.02×
Georgia24,4650.93×
New Jersey22,8961.05×
Massachusetts22,6171.34×
Washington20,1861.17×
Maryland19,7001.34×
Michigan18,8920.84×
Colorado17,3141.28×
Arizona14,2760.82×
Tennessee13,5340.79×
Missouri12,8630.93×
Minnesota12,8091.04×
Indiana12,1430.78×
Kentucky12,0391.12×
Wisconsin10,5440.82×
Oregon10,0571.02×
Louisiana8,8470.8×
South Carolina8,7240.68×
Connecticut8,7031.01×
Alabama8,6470.72×
Utah8,6421.13×
Oklahoma8,5590.9×
Nevada6,6050.8×
Iowa6,4830.92×
Kansas6,1460.91×
Arkansas5,5160.78×
Mississippi4,9360.7×
Hawaii4,3481.18×
Nebraska4,1760.97×
Washington, District of Columbia3,9941.55×
Idaho3,9140.91×
New Hampshire3,6551.08×
New Mexico3,6000.84×
West Virginia2,7270.68×
Maine2,5250.82×
Rhode Island2,4150.89×
South Dakota2,2011.11×
Vermont2,0411.36×
Montana1,8400.77×
Delaware1,8000.76×
North Dakota1,7681×
Alaska1,7010.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nepali language audience
BrandAffinityCategory
Himalayas48.94×Travel & Leisure
Mount Everest49.23×Travel & Leisure
Great Clips7.97×Beauty & Wellness
MSN4.54×News
Hindi14.9×Politics & Society
North Korea11.81×Travel & Leisure
Google Flights5.68×Travel & Leisure
Staples (Canada)5.01×Business & Career
Tibet14.59×Travel & Leisure
Hair Extensions5.63×Beauty & Wellness
Hindustan45.02×Politics & Society
Columbia University12.2×Business & Career
Key Food15.28×Shopping
Smart Communications17.93×Technology & Electronics
Vanessa Hudgens11.67×Movies & TV
Raincoat15.85×Fashion & Accessoires
Hinduism7.05×Politics & Society
Lebanon8.27×Travel & Leisure
India national cricket team10.34×Sports
Alicia Silverstone8.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nepali language audience
TraitClusterScore
Risk AppetiteTHRILL1.8
PatriotismCONSERVATISM1.62
MindfulnessBALANCE1.43
TravellingTHRILL1.42
TraditionCONSERVATISM1.36
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Nepali language
CountryShare
Nepal30.2%
India17.2%
United States9.0%

See Nepali language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Nepali language have in United States?

Nepali language has an estimated audience of 857,192 people in United States, concentrated in California and Texas.

What is the gender split and age of Nepali language fans?

59.1% of Nepali language fans are female, 40.9% are male, with an average age of 40.1 years.

Which brands do Nepali language fans like most?

Nepali language fans show strongest brand affinity for Himalayas (48.94×), Mount Everest (49.23×), and Great Clips (7.97×) over the country average.

Where do Nepali language fans live in United States?

Nepali language fans in United States are most concentrated in California (reach 111,049), Texas (reach 95,401), and New York (reach 68,300). These three regions account for the largest share of the active audience.

What other brands do Nepali language fans also like?

Beyond Nepali language itself, the audience over-indexes on Mount Everest (49.23×), Great Clips (7.97×), MSN (4.54×), and Hindi (14.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nepali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.