Rascasse Audience Intelligence

Nepali language Audience in United States

A data profile of the people who buy, follow and care about Nepali language in United States — modelled from more than twelve digital signal sources. Nepali language has an estimated audience of 857,192 people in United States.

#68among Language in United States#9252among Topic in United States#1550in Politics & Society

The average Nepali language fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mount Everest, Himalayas, Hinduism, with strongest over-indexing on Mount Everest (62.5× the country average).

Demographically, the Nepali language audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nepali language fan in United States is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Mount Everest.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nepali language profile in United States.

Audience size
857K
in United States
Gender
59.1%♀
40.9% male
Age
40.1
average years
Country rank
#26231
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nepali language fans

59.1% are female, 40.9% are male, average age 40.1.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Nepali language audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.1
Estimated audience size857,192
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Nepali language audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Nepali language audience comes from United States.

Worldwide audience distribution share by country for Nepali language
CountryShare
Nepal30.2%
India17.2%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nepali language audience in United States is strongest.

Fig. 05

Top regions by affinity

Nepali language fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.43×
02Virginia~30K1.34×
03New York~60K1.31×
04Massachusetts~20K1.31×
05Vermont~2K1.29×
06Maryland~20K1.25×
07Texas~90K1.21×
08Ohio~30K1.21×
09Washington~20K1.19×
10Colorado~20K1.18×
11Pennsylvania~30K1.16×
12California~100K1.15×
13Hawaii~4K1.13×
14South Dakota~2K1.13×
15Kentucky~10K1.09×
16New Hampshire~4K1.08×
17New Jersey~20K1.05×
18Utah~8K1.05×
19Alaska~2K1.05×
20Oregon~10K1.03×
21Connecticut~9K1.03×
22Nebraska~4K1.03×
23North Dakota~2K1.03×
24Minnesota~10K1.02×
25North Carolina~30K1.00×
26Kansas~7K1.00×
27Georgia~30K0.96×
28Illinois~30K0.94×
29Oklahoma~9K0.94×
30Iowa~7K0.94×
31Rhode Island~3K0.93×
32Florida~50K0.92×
33Missouri~10K0.91×
34Idaho~4K0.91×
35Wisconsin~10K0.88×
36Maine~3K0.88×
37Montana~2K0.88×
38Indiana~10K0.85×
39Michigan~20K0.84×
40Arizona~10K0.84×
41Delaware~2K0.84×
42Tennessee~10K0.83×
43Louisiana~9K0.83×
44New Mexico~4K0.82×
45Nevada~7K0.81×
46Arkansas~6K0.80×
47South Carolina~10K0.78×
48Alabama~9K0.75×
49West Virginia~3K0.74×
50Mississippi~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Nepali language, United States
0.73×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nepali language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nepali language audience
#·InterestCategoryAffinity×
01Mount EverestTravel & Leisure62.50×
02HindustanPolitics & Society55.48×
03HimalayasTravel & Leisure45.65×
04Smart cityTechnology & Electronics20.17×
05RaincoatFashion & Accessoires20.01×
06Key FoodShopping17.53×
07HindiPolitics & Society15.45×
08HinduismPolitics & Society13.69×
09Smart CommunicationsTechnology & Electronics13.66×
10Air CanadaTravel & Leisure12.15×
11Leather jacketFashion & Accessoires11.07×
12EmiratesTravel & Leisure8.97×
13BadmintonSports7.15×
14BuddhismHealth6.74×
15Paris Saint-GermainSports6.24×
16Online newspaperNews3.49×
17Renewable energyBusiness & Career3.35×
18Hair ExtensionsBeauty & Wellness3.10×
19Mortgage loansBusiness & Career3.02×
20AirbnbTravel & Leisure1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nepali language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nepali language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
SpiritualityBALANCE2.27×
Risk AppetiteTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nepali language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nepali language have in United States?

Nepali language has an estimated audience of 857,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nepali language fans?

59.1% of Nepali language fans are female, 40.9% are male, with an average age of 40.1 years.

03

Which brands do Nepali language fans like most?

Nepali language fans show strongest brand affinity for Mount Everest (62.5×), Himalayas (45.65×), and Hinduism (13.69×) over the country average.

04

Where do Nepali language fans live in United States?

Nepali language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nepali language fans also like?

Beyond Nepali language itself, the audience over-indexes on Himalayas (45.65×), Hinduism (13.69×), Hindi (15.45×), and Hindustan (55.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Nepali language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nepali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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