Smart city Audience in United States

Smart city logo

Smart city has an estimated audience of 693,473 people in United States. 47.6% are female, 52.4% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Virtual assistant, Personal digital assistant, Siri, Smart Communications, Get Smart.

The average Smart city fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Virtual assistant, Personal digital assistant, Siri, with strongest over-indexing on Virtual assistant (43.04× the country average). Demographically, the Smart city audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Smart city fans

Demographic split for Smart city audience in United States
MetricValue
Female47.6%
Male52.4%
Average age33.2
Estimated audience size693,473

Audience persona

The typical Smart city fan in United States is balanced, around 33.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Virtual assistant.

Top regions in United States

Top regions ranked by reach for Smart city in United States
RegionReachAffinity
California114,0511.5×
Texas94,5931.59×
Florida72,9281.55×
New York41,9761.08×
Georgia28,5611.34×
North Carolina26,7971.28×
Illinois24,3461.05×
Pennsylvania22,8900.98×
Ohio19,7390.92×
Virginia18,8281.11×
Colorado16,6851.53×
Michigan16,6290.92×
South Carolina15,8011.51×
Washington15,5611.12×
New Jersey15,4110.87×
Tennessee14,6041.05×
Massachusetts13,5700.99×
Indiana12,4710.98×
Maryland12,1041.02×
Missouri11,4641.03×
Nevada9,8541.47×
Louisiana8,7480.98×
Oregon8,7341.1×
Wisconsin8,6580.83×
Oklahoma8,5481.11×
Kentucky8,3330.96×
Minnesota7,8510.79×
Arizona7,1240.5×
Connecticut5,8060.83×
Kansas5,7061.04×
Utah5,6880.92×
Arkansas5,6220.98×
Mississippi4,8960.86×
Iowa4,8820.85×
Hawaii3,8351.29×
Idaho3,4861×
Nebraska3,4771×
Alabama3,3260.34×
Washington, District of Columbia3,2761.57×
New Mexico2,8460.82×
West Virginia2,7450.85×
New Hampshire2,2620.83×
Montana1,7580.91×
Maine1,6070.65×
Rhode Island1,4870.67×
South Dakota1,2440.78×
Delaware1,2230.64×
North Dakota1,2110.85×
Wyoming1,0491.02×
Vermont8650.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart city audience
BrandAffinityCategory
Virtual assistant43.04×Technology & Electronics
Personal digital assistant41.75×Technology & Electronics
Siri33.49×Technology & Electronics
Smart Communications26.75×Technology & Electronics
Get Smart46.76×Movies & TV
Business Model Canvas31.01×Business & Career
Cloud storage8.44×Technology & Electronics
Data center22.33×Technology & Electronics
Periscope (app)33.75×Internet & Social Media
WIND (Italy)26.83×Technology & Electronics
Construction and management simulation11.74×Games
American Airlines2.44×Travel & Leisure
Aventis School of Management74.31×Business & Career
Electric power distribution11.45×Home & Garden
Nepali language20.17×Politics & Society
Dallas–Fort Worth metroplex4.42×Travel & Leisure
Ustream28.57×Internet & Social Media
Apartment2.35×Business & Career
Marketing automation18.59×Business & Career
Master electrician34.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart city audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
PatriotismCONSERVATISM1.82
Design AffinityPREMIUM1.73
Need for SecurityCONSERVATISM1.67
Quality AwarenessPREMIUM1.6
Urban LifestyleOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Smart city
CountryShare
India14.1%
United States8.8%
Italy8.4%

See Smart city audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Smart city have in United States?

Smart city has an estimated audience of 693,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Smart city fans?

47.6% of Smart city fans are female, 52.4% are male, with an average age of 33.2 years.

Which brands do Smart city fans like most?

Smart city fans show strongest brand affinity for Virtual assistant (43.04×), Personal digital assistant (41.75×), and Siri (33.49×) over the country average.

Where do Smart city fans live in United States?

Smart city fans in United States are most concentrated in California (reach 114,051), Texas (reach 94,593), and Florida (reach 72,928). These three regions account for the largest share of the active audience.

What other brands do Smart city fans also like?

Beyond Smart city itself, the audience over-indexes on Personal digital assistant (41.75×), Siri (33.49×), Smart Communications (26.75×), and Get Smart (46.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.