Rascasse Audience Intelligence

Smart city Audience in United States

A data profile of the people who buy, follow and care about Smart city in United States — modelled from more than twelve digital signal sources. Smart city has an estimated audience of 693,473 people in United States.

#43among Tech trend in United States#10093among Topic in United States#882in Technology & Electronics

The average Smart city fan in United States is 33.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Virtual assistant, Personal digital assistant, Smart Communications, with strongest over-indexing on Virtual assistant (43.04× the country average).

Demographically, the Smart city audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart city fan in United States is balanced, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Virtual assistant.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart city profile in United States.

Audience size
693K
in United States
Gender
47.6%♀
52.4% male
Age
33.2
average years
Country rank
#30095
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smart city fans

47.6% are female, 52.4% are male, average age 33.2.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Smart city audience in United States
MetricValue
Female47.6%
Male52.4%
Average age33.2
Estimated audience size693,473
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Smart city audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3915%
40-4914%
50+12%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Smart city audience comes from United States.

Worldwide audience distribution share by country for Smart city
CountryShare
India14.1%
United States8.8%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart city audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart city fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.75×
02Colorado~20K1.71×
03Florida~70K1.54×
04Georgia~30K1.53×
05Washington, District of Columbia~3K1.53×
06South Carolina~10K1.33×
07California~100K1.30×
08Nevada~8K1.26×
09Nebraska~4K1.24×
10Hawaii~4K1.17×
11North Carolina~20K1.15×
12Illinois~30K1.13×
13Virginia~20K1.10×
14Oklahoma~8K1.05×
15Washington~10K1.03×
16Oregon~8K1.03×
17New York~40K1.01×
18Tennessee~10K1.01×
19Louisiana~9K1.00×
20Arkansas~6K1.00×
21Maryland~10K0.99×
22Missouri~10K0.99×
23Kansas~5K0.99×
24Idaho~3K0.98×
25Massachusetts~10K0.97×
26North Dakota~1K0.96×
27Mississippi~5K0.95×
28Montana~2K0.95×
29Indiana~10K0.94×
30South Dakota~2K0.94×
31Pennsylvania~20K0.93×
32West Virginia~3K0.93×
33New Hampshire~3K0.93×
34Kentucky~8K0.92×
35Alaska~1K0.92×
36Vermont~1K0.92×
37Utah~6K0.91×
38Michigan~20K0.89×
39New Mexico~3K0.89×
40Ohio~20K0.88×
41New Jersey~20K0.88×
42Connecticut~6K0.88×
43Rhode Island~2K0.88×
44Iowa~5K0.87×
45Delaware~2K0.87×
46Arizona~10K0.85×
47Maine~2K0.85×
48Wisconsin~9K0.83×
49Minnesota~8K0.81×
50Alabama~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Smart city, United States
0.75×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart city audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart city audience
#·InterestCategoryAffinity×
01Aventis School of ManagementBusiness & Career74.31×
02Get SmartMovies & TV46.76×
03Virtual assistantTechnology & Electronics43.04×
04Personal digital assistantTechnology & Electronics41.75×
05Master electricianBusiness & Career34.09×
06Periscope (app)Internet & Social Media33.75×
07SiriTechnology & Electronics33.49×
08Business Model CanvasBusiness & Career31.01×
09UstreamInternet & Social Media28.57×
10WIND (Italy)Technology & Electronics26.83×
11Smart CommunicationsTechnology & Electronics26.75×
12Data centerTechnology & Electronics22.33×
13Nepali languagePolitics & Society20.17×
14Marketing automationBusiness & Career18.59×
15Construction and management simulationGames11.74×
16Electric power distributionHome & Garden11.45×
17Cloud storageTechnology & Electronics8.44×
18Dallas–Fort Worth metroplexTravel & Leisure4.42×
19American AirlinesTravel & Leisure2.44×
20ApartmentBusiness & Career2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart city audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart city audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.40×
Need for SecurityCONSERVATISM1.54×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart city audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
CreativityOPEN0.90×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smart city have in United States?

Smart city has an estimated audience of 693,473 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Smart city fans?

47.6% of Smart city fans are female, 52.4% are male, with an average age of 33.2 years.

03

Which brands do Smart city fans like most?

Smart city fans show strongest brand affinity for Virtual assistant (43.04×), Personal digital assistant (41.75×), and Smart Communications (26.75×) over the country average.

04

Where do Smart city fans live in United States?

Smart city fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Smart city fans also like?

Beyond Smart city itself, the audience over-indexes on Personal digital assistant (41.75×), Smart Communications (26.75×), Siri (33.49×), and Get Smart (46.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Smart city audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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