A data profile of the people who buy, follow and care about Periscope (app) in United States — modelled from more than twelve digital signal sources. Periscope (app) has an estimated audience of 386,824 people in United States.
The average Periscope (app) fan in United States is 40.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include International education, Apple Store, Snapchat, with strongest over-indexing on International education (52.44× the country average).
Demographically, the Periscope (app) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Periscope (app) fan in United States is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for International education.
The key figures that characterise the Periscope (app) profile in United States.
59.3% are female, 40.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.6 |
| Estimated audience size | 386,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 30% | |
| 50+ | 21% |
of the worldwide Periscope (app) audience comes from United States.
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 8.0% |
| China | 7.0% |
Where the Periscope (app) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~50K | 1.31× | |
| 02 | Texas | ~40K | 1.19× | |
| 03 | Washington | ~9K | 1.13× | |
| 04 | Minnesota | ~6K | 1.13× | |
| 05 | Virginia | ~10K | 1.11× | |
| 06 | Oregon | ~5K | 1.10× | |
| 07 | Oklahoma | ~5K | 1.10× | |
| 08 | Louisiana | ~5K | 1.09× | |
| 09 | Illinois | ~10K | 1.08× | |
| 10 | Georgia | ~10K | 1.08× | |
| 11 | North Carolina | ~10K | 1.07× | |
| 12 | Kentucky | ~5K | 1.07× | |
| 13 | Florida | ~30K | 1.06× | |
| 14 | New York | ~20K | 1.06× | |
| 15 | Rhode Island | ~1K | 1.06× | |
| 16 | Alabama | ~6K | 1.05× | |
| 17 | Mississippi | ~3K | 1.05× | |
| 18 | Pennsylvania | ~10K | 1.04× | |
| 19 | Arizona | ~8K | 1.04× | |
| 20 | Indiana | ~7K | 1.04× | |
| 21 | Massachusetts | ~8K | 1.02× | |
| 22 | Maryland | ~7K | 1.02× | |
| 23 | Missouri | ~6K | 1.02× | |
| 24 | Utah | ~3K | 1.02× | |
| 25 | Kansas | ~3K | 1.02× | |
| 26 | Ohio | ~10K | 1.01× | |
| 27 | Arkansas | ~3K | 1.01× | |
| 28 | Maine | ~1K | 1.00× | |
| 29 | Tennessee | ~8K | 0.99× | |
| 30 | Connecticut | ~4K | 0.99× | |
| 31 | Colorado | ~6K | 0.98× | |
| 32 | Hawaii | ~2K | 0.98× | |
| 33 | Washington, District of Columbia | ~1K | 0.98× | |
| 34 | West Virginia | ~2K | 0.97× | |
| 35 | Alaska | <1K | 0.97× | |
| 36 | New Jersey | ~9K | 0.96× | |
| 37 | South Carolina | ~5K | 0.96× | |
| 38 | Idaho | ~2K | 0.95× | |
| 39 | Nevada | ~3K | 0.94× | |
| 40 | Iowa | ~3K | 0.94× | |
| 41 | Nebraska | ~2K | 0.94× | |
| 42 | Wisconsin | ~5K | 0.93× | |
| 43 | South Dakota | <1K | 0.93× | |
| 44 | North Dakota | <1K | 0.93× | |
| 45 | Michigan | ~9K | 0.91× | |
| 46 | New Mexico | ~2K | 0.91× | |
| 47 | New Hampshire | ~1K | 0.91× | |
| 48 | Vermont | <1K | 0.91× | |
| 49 | Montana | <1K | 0.85× | |
| 50 | Delaware | <1K | 0.85× |
The strongest cross-interests of the Periscope (app) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 52.44× | ||
| 02 | Smart city | Technology & Electronics | 33.75× | ||
| 03 | Bordeaux wine | Food & Beverages | 20.00× | ||
| 04 | Teletubbies | Kids & Family | 19.07× | ||
| 05 | Plastic Surgeon | Health | 18.82× | ||
| 06 | Impulse purchase | Shopping | 17.51× | ||
| 07 | Dermalogica | Beauty & Wellness | 15.50× | ||
| 08 | Keith Haring | Arts & Culture | 14.96× | ||
| 09 | Apple Store | Shopping | 14.53× | ||
| 10 | Chris Tucker | Movies & TV | 12.91× | ||
| 11 | Boy George | Music & Radio | 9.00× | ||
| 12 | Online dating service | Internet & Social Media | 8.15× | ||
| 13 | Britpop | Music & Radio | 7.61× | ||
| 14 | Snapchat | Internet & Social Media | 7.27× | ||
| 15 | Russell Wilson | Sports | 7.27× | ||
| 16 | Goth subculture | Fashion & Accessoires | 7.08× | ||
| 17 | Radio | Technology & Electronics | 5.17× | ||
| 18 | DC Comics | Literature | 4.30× | ||
| 19 | Innovation | Business & Career | 3.39× | ||
| 20 | Activism | Politics & Society | 3.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.76× | |
| Social Media Usage | JOY | 1.91× | |
| Spirituality | BALANCE | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Extroversion | THRILL | 0.91× |
Periscope (app) has an estimated audience of 386,824 people in United States, concentrated in California and Texas.
59.3% of Periscope (app) fans are female, 40.7% are male, with an average age of 40.6 years.
Periscope (app) fans show strongest brand affinity for International education (52.44×), Apple Store (14.53×), and Snapchat (7.27×) over the country average.
Periscope (app) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Periscope (app) itself, the audience over-indexes on Apple Store (14.53×), Snapchat (7.27×), Radio (5.17×), and Smart city (33.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Periscope (app). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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