Rascasse Audience Intelligence

Marketing automation Audience in United States

A data profile of the people who buy, follow and care about Marketing automation in United States — modelled from more than twelve digital signal sources. Marketing automation has an estimated audience of 930,743 people in United States.

#8921among Topic in United States#1616in Business & Career

The average Marketing automation fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Wawa Inc., Business software, Google News, with strongest over-indexing on Wawa Inc. (9.62× the country average).

Demographically, the Marketing automation audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marketing automation fan in United States is balanced, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Wawa Inc..

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marketing automation profile in United States.

Audience size
931K
in United States
Gender
48.5%♀
51.5% male
Age
42.4
average years
Country rank
#24839
Topic in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marketing automation fans

48.5% are female, 51.5% are male, average age 42.4.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Marketing automation audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.4
Estimated audience size930,743
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Marketing automation audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4922%
50+26%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Marketing automation audience comes from United States.

Worldwide audience distribution share by country for Marketing automation
CountryShare
United States22.7%
Japan7.3%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marketing automation audience in United States is strongest.

Fig. 05

Top regions by affinity

Marketing automation fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~10K1.79×
02Washington, District of Columbia~4K1.60×
03Colorado~20K1.55×
04Oregon~20K1.51×
05New York~80K1.49×
06Iowa~10K1.49×
07New Hampshire~5K1.47×
08Virginia~30K1.40×
09Texas~100K1.37×
10California~100K1.27×
11Ohio~40K1.23×
12Illinois~40K1.19×
13Montana~3K1.12×
14Georgia~30K1.09×
15Massachusetts~20K1.09×
16Michigan~30K1.06×
17North Dakota~2K1.03×
18Vermont~2K1.03×
19Alaska~2K1.02×
20Florida~60K1.01×
21Wisconsin~10K1.01×
22South Dakota~2K1.00×
23Utah~8K0.99×
24Minnesota~10K0.96×
25Rhode Island~3K0.96×
26Delaware~2K0.96×
27Washington~20K0.95×
28Missouri~10K0.95×
29Indiana~20K0.94×
30West Virginia~4K0.94×
31Maine~3K0.94×
32North Carolina~30K0.93×
33Kentucky~10K0.93×
34Hawaii~4K0.93×
35Connecticut~9K0.92×
36Idaho~4K0.92×
37Nebraska~4K0.92×
38New Mexico~4K0.91×
39New Jersey~20K0.90×
40Tennessee~20K0.90×
41Mississippi~7K0.90×
42Nevada~8K0.89×
43Arkansas~7K0.89×
44Arizona~20K0.88×
45South Carolina~10K0.85×
46Alabama~10K0.85×
47Louisiana~10K0.85×
48Oklahoma~9K0.85×
49Pennsylvania~30K0.84×
50Maryland~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Marketing automation, United States
0.83×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marketing automation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marketing automation audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career27.17×
02Constant ContactTechnology & Electronics25.98×
03WordPressTechnology & Electronics20.19×
04Bordeaux wineFood & Beverages20.00×
05Jeremy IronsMovies & TV15.63×
06Software as a serviceTechnology & Electronics15.00×
07MailChimpInternet & Social Media14.73×
08TrelloInternet & Social Media13.84×
09QuickBooksHome & Garden11.19×
10HubSpotInternet & Social Media9.73×
11Wawa Inc.Shopping9.62×
12Affiliate marketingBusiness & Career9.41×
13Google NewsNews7.57×
14Web serverTechnology & Electronics6.97×
15Master of Business AdministrationBusiness & Career6.49×
16LinkedInInternet & Social Media5.92×
17InnovationBusiness & Career5.37×
18Renewable energyBusiness & Career3.84×
19FedExBusiness & Career3.27×
20Google DriveTechnology & Electronics2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marketing automation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marketing automation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.41×
Convenience OrientationPREMIUM2.19×
Need for SecurityCONSERVATISM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marketing automation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.78×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marketing automation have in United States?

Marketing automation has an estimated audience of 930,743 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marketing automation fans?

48.5% of Marketing automation fans are female, 51.5% are male, with an average age of 42.4 years.

03

Which brands do Marketing automation fans like most?

Marketing automation fans show strongest brand affinity for Wawa Inc. (9.62×), Business software (27.17×), and Google News (7.57×) over the country average.

04

Where do Marketing automation fans live in United States?

Marketing automation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Marketing automation fans also like?

Beyond Marketing automation itself, the audience over-indexes on Business software (27.17×), Google News (7.57×), WordPress (20.19×), and Constant Contact (25.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Marketing automation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marketing automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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