Marketing automation Audience in United States

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Marketing automation has an estimated audience of 930,743 people in United States. 48.5% are female, 51.5% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Mount Kilimanjaro, Jesse Plemons, Mangaka, Seoul National University of Education, UK garage.

The average Marketing automation fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mount Kilimanjaro, Jesse Plemons, Mangaka, with strongest over-indexing on Mount Kilimanjaro (20× the country average). Demographically, the Marketing automation audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Marketing automation fans

Demographic split for Marketing automation audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.4
Estimated audience size930,743

Audience persona

The typical Marketing automation fan in United States is balanced, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Marketing automation in United States
RegionReachAffinity
California124,1721.21×
New York95,0131.83×
Texas83,8041.05×
Florida70,0441.11×
Illinois41,2681.33×
Georgia37,1491.3×
Virginia30,3251.34×
North Carolina29,5081.05×
Ohio28,0970.98×
Pennsylvania27,9010.89×
Michigan27,6491.14×
Massachusetts24,0361.31×
New Jersey22,3560.94×
Colorado21,7471.48×
Washington19,7371.06×
Indiana17,9601.06×
Tennessee17,6640.95×
Arizona17,0920.9×
Wisconsin16,3091.16×
Missouri15,5361.04×
Minnesota14,2861.07×
Maryland12,0110.75×
Oregon11,4771.08×
Kentucky11,1420.95×
South Carolina10,5590.75×
Kansas9,9361.35×
Alabama9,0820.7×
Utah8,7421.05×
New Hampshire8,7082.37×
Connecticut8,3620.9×
Nevada7,5490.84×
Louisiana7,5210.63×
Oklahoma5,7600.56×
Iowa4,7990.63×
Washington, District of Columbia4,0781.46×
Arkansas4,0620.53×
Montana3,9401.53×
Mississippi3,8860.51×
Nebraska3,1980.69×
West Virginia2,6420.61×
Idaho2,4400.52×
New Mexico2,4240.52×
Hawaii2,3310.58×
Alaska2,2601.14×
Rhode Island1,9520.66×
Maine1,9510.59×
South Dakota1,9450.9×
North Dakota1,8930.99×
Wyoming1,8321.33×
Vermont1,7721.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marketing automation audience
BrandAffinityCategory
Mount Kilimanjaro20×Travel & Leisure
Jesse Plemons4.04×Movies & TV
Mangaka4.79×Literature
Seoul National University of Education24.24×Business & Career
UK garage5.45×Music & Radio
Home staging5.23×Home & Garden
Stucco5.42×Home & Garden
Figure painting (hobby)4.35×Arts & Culture
Natural rubber1.57×Cars & Mobility
Eddie Lacy11.13×Sports
South Asian cuisine5.95×Food & Beverages
CAC 403.35×Business & Career
Bank account1.55×Business & Career
Staycation2.05×Home & Garden
Atkins diet3.18×Health
Cam Ward2.31×Sports
Kendra Scott1.74×Fashion & Accessoires
Urban horticulture1.97×Home & Garden
Stamp collecting2.53×Home & Garden
Cadillac Ranch5.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marketing automation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Career OrientationPOWER2.12
Early Adopter MentalityPOWER2.05
Need for SecurityCONSERVATISM1.86
Quality AwarenessPREMIUM1.83
Luxury OrientationPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Marketing automation
CountryShare
United States22.7%
Japan7.3%
Italy6.3%

See Marketing automation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Marketing automation have in United States?

Marketing automation has an estimated audience of 930,743 people in United States, concentrated in California and New York.

What is the gender split and age of Marketing automation fans?

48.5% of Marketing automation fans are female, 51.5% are male, with an average age of 42.4 years.

Which brands do Marketing automation fans like most?

Marketing automation fans show strongest brand affinity for Mount Kilimanjaro (20×), Jesse Plemons (4.04×), and Mangaka (4.79×) over the country average.

Where do Marketing automation fans live in United States?

Marketing automation fans in United States are most concentrated in California (reach 124,172), New York (reach 95,013), and Texas (reach 83,804). These three regions account for the largest share of the active audience.

What other brands do Marketing automation fans also like?

Beyond Marketing automation itself, the audience over-indexes on Jesse Plemons (4.04×), Mangaka (4.79×), Seoul National University of Education (24.24×), and UK garage (5.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marketing automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.