Marketing automation Audience in United States

Marketing automation has an estimated audience of 930,743 people in United States. 48.5% are female, 51.5% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Wawa Inc., Business software.

The average Marketing automation fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Marketing automation audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Marketing automation fans

Demographic split for Marketing automation audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.4
Estimated audience size930,743

Audience persona

The typical Marketing automation fan in United States is balanced, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Marketing automation in United States
RegionReachAffinity
California124,1721.21×
New York95,0131.83×
Texas83,8041.05×
Florida70,0441.11×
Illinois41,2681.33×
Georgia37,1491.3×
Virginia30,3251.34×
North Carolina29,5081.05×
Ohio28,0970.98×
Pennsylvania27,9010.89×
Michigan27,6491.14×
Massachusetts24,0361.31×
New Jersey22,3560.94×
Colorado21,7471.48×
Washington19,7371.06×
Indiana17,9601.06×
Tennessee17,6640.95×
Arizona17,0920.9×
Wisconsin16,3091.16×
Missouri15,5361.04×
Minnesota14,2861.07×
Maryland12,0110.75×
Oregon11,4771.08×
Kentucky11,1420.95×
South Carolina10,5590.75×
Kansas9,9361.35×
Alabama9,0820.7×
Utah8,7421.05×
New Hampshire8,7082.37×
Connecticut8,3620.9×
Nevada7,5490.84×
Louisiana7,5210.63×
Oklahoma5,7600.56×
Iowa4,7990.63×
Washington, District of Columbia4,0781.46×
Arkansas4,0620.53×
Montana3,9401.53×
Mississippi3,8860.51×
Nebraska3,1980.69×
West Virginia2,6420.61×
Idaho2,4400.52×
New Mexico2,4240.52×
Hawaii2,3310.58×
Alaska2,2601.14×
Rhode Island1,9520.66×
Maine1,9510.59×
South Dakota1,9450.9×
North Dakota1,8930.99×
Wyoming1,8321.33×
Vermont1,7721.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marketing automation audience
BrandAffinityCategory
Autism Awareness19.03×Health
PSV Eindhoven71.35×Sports
Diabetes mellitus awareness12.48×Health
Wawa Inc.8.96×Shopping
Business software24.24×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Constant Contact22.92×Technology & Electronics
QuickBooks9.69×Home & Garden
WordPress15.77×Technology & Electronics
Affiliate marketing7.68×Business & Career
Google News4.93×News
LinkedIn3.07×Internet & Social Media
Software as a service13×Technology & Electronics
Bordeaux wine20×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Passive income7.64×Business & Career
Google Analytics11.07×Internet & Social Media
Innovation3.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marketing automation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Career OrientationPOWER2.12
Early Adopter MentalityPOWER2.05
Need for SecurityCONSERVATISM1.86
Quality AwarenessPREMIUM1.83
Luxury OrientationPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Marketing automation
CountryShare
United States22.7%
Japan7.3%
Italy6.3%

See Marketing automation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Marketing automation have in United States?

Marketing automation has an estimated audience of 930,743 people in United States, concentrated in California and New York.

What is the gender split and age of Marketing automation fans?

48.5% of Marketing automation fans are female, 51.5% are male, with an average age of 42.4 years.

Which brands do Marketing automation fans like most?

Marketing automation fans show strongest brand affinity for Autism Awareness (19.03×), PSV Eindhoven (71.35×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Marketing automation fans live in United States?

Marketing automation fans in United States are most concentrated in California (reach 124,172), New York (reach 95,013), and Texas (reach 83,804). These three regions account for the largest share of the active audience.

What other brands do Marketing automation fans also like?

Beyond Marketing automation itself, the audience over-indexes on PSV Eindhoven (71.35×), Diabetes mellitus awareness (12.48×), Wawa Inc. (8.96×), and Business software (24.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marketing automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.