Marketing automation Audience in Germany
Marketing automation has an estimated audience of 246,241 people in Germany. 41.2% are female, 58.8% are male, average age 41.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Data visualization, GitHub, TurboTax, Affiliate marketing, Payback.
The average Marketing automation fan in Germany is 41.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Data visualization, GitHub, TurboTax, with strongest over-indexing on Data visualization (66.67× the country average). Demographically, the Marketing automation audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Marketing automation fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 41.7 |
| Estimated audience size | 246,241 |
Audience persona
The typical Marketing automation fan in Germany is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Data visualization.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 51,701 | 1.31× |
| Nordrhein-Westfalen | 49,917 | 0.93× |
| Baden-Württemberg | 39,205 | 1.17× |
| Berlin | 28,294 | 2.57× |
| Hessen | 19,960 | 1.06× |
| Hamburg | 17,790 | 3.2× |
| Niedersachsen | 11,569 | 0.48× |
| Rheinland-Pfalz | 7,075 | 0.57× |
| Sachsen | 6,630 | 0.55× |
| Schleswig-Holstein | 5,221 | 0.59× |
| Thüringen | 3,046 | 0.49× |
| Brandenburg | 2,531 | 0.33× |
| Saarland | 2,487 | 0.82× |
| Sachsen-Anhalt | 2,389 | 0.37× |
| Bremen | 2,343 | 1.11× |
| Mecklenburg-Vorpommern | 2,101 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Data visualization | 66.67× | Technology & Electronics |
| GitHub | 20× | Internet & Social Media |
| TurboTax | 101.44× | Business & Career |
| Affiliate marketing | 13.8× | Business & Career |
| Payback | 9.16× | Shopping |
| TikTok | 3.44× | Internet & Social Media |
| Moodle | 10.11× | Technology & Electronics |
| Warren Buffett | 15.68× | Business & Career |
| Business intelligence | 19.92× | Business & Career |
| Non-fungible token | 24.29× | Technology & Electronics |
| Mortgage bank | 54.96× | Business & Career |
| 3.5× | Internet & Social Media | |
| Udacity | 17.24× | Business & Career |
| Amazon.com | 3.19× | Shopping |
| X | 3.47× | Internet & Social Media |
| Mark Zuckerberg | 14.29× | Business & Career |
| Office 365 | 6.87× | Technology & Electronics |
| Digital transformation | 12.23× | Business & Career |
| BMW i8 | 20× | Cars & Mobility |
| Vegetable Gardening | 8.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.9 |
| Career Orientation | POWER | 1.83 |
| Mindfulness | BALANCE | 1.56 |
| Social Media Usage | JOY | 1.55 |
| Need for Security | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.3% |
| Italy | 6.3% |
See Marketing automation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Marketing automation have in Germany?
Marketing automation has an estimated audience of 246,241 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Marketing automation fans?
41.2% of Marketing automation fans are female, 58.8% are male, with an average age of 41.7 years.
Which brands do Marketing automation fans like most?
Marketing automation fans show strongest brand affinity for Data visualization (66.67×), GitHub (20×), and TurboTax (101.44×) over the country average.
Where do Marketing automation fans live in Germany?
Marketing automation fans in Germany are most concentrated in Bayern (reach 51,701), Nordrhein-Westfalen (reach 49,917), and Baden-Württemberg (reach 39,205). These three regions account for the largest share of the active audience.
What other brands do Marketing automation fans also like?
Beyond Marketing automation itself, the audience over-indexes on GitHub (20×), TurboTax (101.44×), Affiliate marketing (13.8×), and Payback (9.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marketing automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.