Rascasse Audience Intelligence

Marketing automation Audience in Germany

A data profile of the people who buy, follow and care about Marketing automation in Germany — modelled from more than twelve digital signal sources. Marketing automation has an estimated audience of 246,241 people in Germany.

#6780among Topic in Germany#1320in Business & Career

The average Marketing automation fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, Affiliate marketing, Chatterbot, with strongest over-indexing on GitHub (20× the country average).

Demographically, the Marketing automation audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marketing automation fan in Germany is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for GitHub.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marketing automation profile in Germany.

Audience size
246K
in Germany
Gender
41.2%♀
58.8% male
Age
41.7
average years
Country rank
#19865
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marketing automation fans

41.2% are female, 58.8% are male, average age 41.7.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Marketing automation audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age41.7
Estimated audience size246,241
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Marketing automation audience in Germany
Age bracketShare%
16-1919%
20-2911%
30-3917%
40-4930%
50+23%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Marketing automation audience comes from Germany.

Worldwide audience distribution share by country for Marketing automation
CountryShare
United States22.7%
Japan7.3%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marketing automation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marketing automation fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K2.51×
02Berlin~20K2.09×
03Sachsen~20K1.42×
04Hessen~20K1.26×
05Bayern~50K1.17×
06Baden-Württemberg~40K1.09×
07Bremen~2K1.05×
08Saarland~3K0.98×
09Nordrhein-Westfalen~50K0.92×
10Thüringen~6K0.92×
11Mecklenburg-Vorpommern~4K0.89×
12Sachsen-Anhalt~6K0.86×
13Brandenburg~6K0.84×
14Schleswig-Holstein~7K0.82×
15Rheinland-Pfalz~10K0.80×
16Niedersachsen~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Marketing automation, Germany
0.68×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marketing automation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marketing automation audience
#·InterestCategoryAffinity×
01ChatterbotTechnology & Electronics61.02×
02Data visualizationTechnology & Electronics26.38×
03Non-fungible tokenTechnology & Electronics23.61×
04Oracle CorporationTechnology & Electronics20.80×
05GitHubInternet & Social Media20.00×
06Google TrendsInternet & Social Media20.00×
07BMW i8Cars & Mobility20.00×
08State schoolKids & Family20.00×
09Affiliate marketingBusiness & Career19.62×
105GTechnology & Electronics19.15×
11Digital transformationBusiness & Career13.19×
12Google NewsNews12.05×
13MoodleTechnology & Electronics9.82×
14PaybackShopping7.92×
15Cloud computingTechnology & Electronics7.40×
16Social media marketingBusiness & Career5.61×
17InnovationBusiness & Career4.16×
18FamilyKids & Family3.69×
19NatureHome & Garden3.63×
20GermanyTravel & Leisure2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marketing automation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marketing automation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.99×
MindfulnessBALANCE2.44×
Need for SecurityCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marketing automation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Price SensitivityPREMIUM0.74×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marketing automation have in Germany?

Marketing automation has an estimated audience of 246,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marketing automation fans?

41.2% of Marketing automation fans are female, 58.8% are male, with an average age of 41.7 years.

03

Which brands do Marketing automation fans like most?

Marketing automation fans show strongest brand affinity for GitHub (20×), Affiliate marketing (19.62×), and Chatterbot (61.02×) over the country average.

04

Where do Marketing automation fans live in Germany?

Marketing automation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Marketing automation fans also like?

Beyond Marketing automation itself, the audience over-indexes on Affiliate marketing (19.62×), Chatterbot (61.02×), Google News (12.05×), and Cloud computing (7.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Marketing automation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marketing automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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