A data profile of the people who buy, follow and care about Ustream in United States — modelled from more than twelve digital signal sources. Ustream has an estimated audience of 402,433 people in United States.
The average Ustream fan in United States is 41.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include ClickBank, PBS, Late-night talk show, with strongest over-indexing on ClickBank (24.95× the country average).
Demographically, the Ustream audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ustream fan in United States is balanced, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for ClickBank.
The key figures that characterise the Ustream profile in United States.
47.9% are female, 52.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 41.9 |
| Estimated audience size | 402,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Ustream audience comes from United States.
| Country | Share |
|---|---|
| United States | 52.5% |
| Japan | 18.1% |
| United Kingdom | 4.0% |
Where the Ustream audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~1K | 1.21× | |
| 02 | New York | ~30K | 1.14× | |
| 03 | Vermont | <1K | 1.14× | |
| 04 | Maryland | ~8K | 1.13× | |
| 05 | North Dakota | <1K | 1.13× | |
| 06 | Georgia | ~10K | 1.12× | |
| 07 | South Dakota | ~1K | 1.12× | |
| 08 | California | ~50K | 1.10× | |
| 09 | Alabama | ~6K | 1.10× | |
| 10 | Washington, District of Columbia | ~1K | 1.07× | |
| 11 | Montana | ~1K | 1.05× | |
| 12 | Florida | ~30K | 1.04× | |
| 13 | Nevada | ~4K | 1.04× | |
| 14 | Delaware | ~1K | 1.04× | |
| 15 | Mississippi | ~3K | 1.03× | |
| 16 | Louisiana | ~5K | 1.02× | |
| 17 | Rhode Island | ~1K | 1.02× | |
| 18 | West Virginia | ~2K | 1.00× | |
| 19 | Maine | ~1K | 0.99× | |
| 20 | New Jersey | ~10K | 0.98× | |
| 21 | Hawaii | ~2K | 0.98× | |
| 22 | New Hampshire | ~2K | 0.98× | |
| 23 | Kansas | ~3K | 0.97× | |
| 24 | Arkansas | ~3K | 0.96× | |
| 25 | Nebraska | ~2K | 0.96× | |
| 26 | Idaho | ~2K | 0.96× | |
| 27 | North Carolina | ~10K | 0.95× | |
| 28 | Texas | ~30K | 0.94× | |
| 29 | Virginia | ~9K | 0.94× | |
| 30 | Washington | ~8K | 0.94× | |
| 31 | South Carolina | ~6K | 0.94× | |
| 32 | New Mexico | ~2K | 0.94× | |
| 33 | Oregon | ~4K | 0.93× | |
| 34 | Connecticut | ~4K | 0.93× | |
| 35 | Iowa | ~3K | 0.93× | |
| 36 | Illinois | ~10K | 0.92× | |
| 37 | Oklahoma | ~4K | 0.92× | |
| 38 | Michigan | ~10K | 0.91× | |
| 39 | Arizona | ~7K | 0.91× | |
| 40 | Tennessee | ~7K | 0.91× | |
| 41 | Kentucky | ~5K | 0.91× | |
| 42 | Pennsylvania | ~10K | 0.89× | |
| 43 | Missouri | ~6K | 0.89× | |
| 44 | Massachusetts | ~7K | 0.87× | |
| 45 | Utah | ~3K | 0.87× | |
| 46 | Indiana | ~6K | 0.86× | |
| 47 | Minnesota | ~5K | 0.86× | |
| 48 | Wisconsin | ~5K | 0.85× | |
| 49 | Colorado | ~5K | 0.84× | |
| 50 | Ohio | ~10K | 0.83× |
The strongest cross-interests of the Ustream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart city | Technology & Electronics | 28.57× | ||
| 02 | ClickBank | Shopping | 24.95× | ||
| 03 | Gangs of New York | Movies & TV | 20.00× | ||
| 04 | The Book of Eli | Movies & TV | 20.00× | ||
| 05 | Celtic FC | Sports | 19.95× | ||
| 06 | PBS Kids | Movies & TV | 9.42× | ||
| 07 | Late-night talk show | Movies & TV | 9.07× | ||
| 08 | PBS | Movies & TV | 5.84× | ||
| 09 | Politico | Politics & Society | 4.92× | ||
| 10 | Affiliate marketing | Business & Career | 4.89× | ||
| 11 | NPR | Music & Radio | 4.51× | ||
| 12 | Internet celebrity | Internet & Social Media | 4.14× | ||
| 13 | Political science | Business & Career | 4.04× | ||
| 14 | Broadway theatre | Travel & Leisure | 3.05× | ||
| 15 | Activism | Politics & Society | 2.75× | ||
| 16 | Radio | Technology & Electronics | 2.73× | ||
| 17 | MSN | News | 2.43× | ||
| 18 | Mobile game | Games | 2.23× | ||
| 19 | Best Buy | Shopping | 1.98× | ||
| 20 | CNN | Movies & TV | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.14× | |
| Career Orientation | POWER | 1.60× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| DIY Mentality | THRILL | 0.82× | |
| Extroversion | THRILL | 0.85× |
Ustream has an estimated audience of 402,433 people in United States, concentrated in California and Texas.
47.9% of Ustream fans are female, 52.1% are male, with an average age of 41.9 years.
Ustream fans show strongest brand affinity for ClickBank (24.95×), PBS (5.84×), and Late-night talk show (9.07×) over the country average.
Ustream fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Ustream itself, the audience over-indexes on PBS (5.84×), Late-night talk show (9.07×), Smart city (28.57×), and PBS Kids (9.42×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ustream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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