Rascasse Audience Intelligence

Bhojpuri language Audience in United States

A data profile of the people who buy, follow and care about Bhojpuri language in United States — modelled from more than twelve digital signal sources. Bhojpuri language has an estimated audience of 700,323 people in United States.

#10051among Topic in United States#1739in Politics & Society

The average Bhojpuri language fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mount Everest, Maddie Ziegler, Himalayas, with strongest over-indexing on Mount Everest (73.21× the country average).

Demographically, the Bhojpuri language audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bhojpuri language fan in United States is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Mount Everest.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bhojpuri language profile in United States.

Audience size
700K
in United States
Gender
54.5%♀
45.5% male
Age
40.9
average years
Country rank
#29902
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bhojpuri language fans

54.5% are female, 45.5% are male, average age 40.9.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Bhojpuri language audience in United States
MetricValue
Female54.5%
Male45.5%
Average age40.9
Estimated audience size700,323
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bhojpuri language audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4920%
50+25%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Bhojpuri language audience comes from United States.

Worldwide audience distribution share by country for Bhojpuri language
CountryShare
India56.5%
Nepal9.4%
Saudi Arabia3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bhojpuri language audience in United States is strongest.

Fig. 05

Top regions by affinity

Bhojpuri language fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~10K2.16×
02New York~60K1.59×
03New Jersey~30K1.46×
04Washington, District of Columbia~3K1.25×
05California~90K1.16×
06Alaska~2K1.14×
07Virginia~20K1.13×
08Delaware~2K1.12×
09Vermont~1K1.12×
10Rhode Island~2K1.10×
11South Dakota~2K1.10×
12North Dakota~2K1.08×
13Maine~3K1.07×
14Oregon~8K1.06×
15New Hampshire~3K1.06×
16Georgia~20K1.05×
17Washington~10K1.04×
18Idaho~4K1.03×
19Hawaii~3K1.03×
20Illinois~20K1.02×
21Massachusetts~10K1.02×
22Nebraska~4K1.02×
23Montana~2K1.02×
24West Virginia~3K1.01×
25Connecticut~7K1.00×
26Texas~60K0.99×
27Maryland~10K0.98×
28New Mexico~3K0.98×
29Mississippi~6K0.97×
30Arkansas~6K0.96×
31Florida~40K0.94×
32Iowa~5K0.94×
33Oklahoma~7K0.92×
34Kentucky~8K0.91×
35Nevada~6K0.91×
36Pennsylvania~20K0.90×
37Indiana~10K0.90×
38Alabama~9K0.90×
39Louisiana~8K0.90×
40Utah~6K0.90×
41Missouri~10K0.88×
42South Carolina~9K0.87×
43Wisconsin~9K0.87×
44Arizona~10K0.85×
45Colorado~9K0.85×
46Minnesota~9K0.85×
47North Carolina~20K0.84×
48Tennessee~10K0.84×
49Michigan~20K0.83×
50Ohio~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Bhojpuri language, United States
0.81×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bhojpuri language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bhojpuri language audience
#·InterestCategoryAffinity×
01Maddie ZieglerMovies & TV88.37×
02Mount EverestTravel & Leisure73.21×
03HimalayasTravel & Leisure39.09×
04NDTVMovies & TV21.17×
05HindiPolitics & Society17.73×
06Air CanadaTravel & Leisure15.41×
07HinduismPolitics & Society14.10×
08Arabic coffeeFood & Beverages12.87×
09EmiratesTravel & Leisure11.13×
10BadmintonSports9.99×
11Web serverTechnology & Electronics8.29×
12BuddhismHealth6.36×
13Film scoreMusic & Radio5.69×
14Mortgage loansBusiness & Career4.31×
15Renewable energyBusiness & Career3.91×
16Vehicle insuranceCars & Mobility3.71×
17Online newspaperNews3.42×
18RadioTechnology & Electronics3.38×
19T-MobileTechnology & Electronics2.50×
20WalgreensShopping2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bhojpuri language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bhojpuri language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.32×
Quality AwarenessPREMIUM2.01×
Urban LifestyleOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bhojpuri language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Pet OwnershipJOY0.67×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bhojpuri language have in United States?

Bhojpuri language has an estimated audience of 700,323 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bhojpuri language fans?

54.5% of Bhojpuri language fans are female, 45.5% are male, with an average age of 40.9 years.

03

Which brands do Bhojpuri language fans like most?

Bhojpuri language fans show strongest brand affinity for Mount Everest (73.21×), Maddie Ziegler (88.37×), and Himalayas (39.09×) over the country average.

04

Where do Bhojpuri language fans live in United States?

Bhojpuri language fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bhojpuri language fans also like?

Beyond Bhojpuri language itself, the audience over-indexes on Maddie Ziegler (88.37×), Himalayas (39.09×), Hinduism (14.1×), and Hindi (17.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Bhojpuri language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bhojpuri language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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