Bhojpuri language Audience in United States

Bhojpuri language logo

Bhojpuri language has an estimated audience of 700,323 people in United States. 54.5% are female, 45.5% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Step aerobics, Minnesota, Laneige, Buying and Selling Real Estate, îleSoniq.

The average Bhojpuri language fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Step aerobics, Minnesota, Laneige, with strongest over-indexing on Step aerobics (49.23× the country average). Demographically, the Bhojpuri language audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Bhojpuri language fans

Demographic split for Bhojpuri language audience in United States
MetricValue
Female54.5%
Male45.5%
Average age40.9
Estimated audience size700,323

Audience persona

The typical Bhojpuri language fan in United States is balanced, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Step aerobics.

Top regions in United States

Top regions ranked by reach for Bhojpuri language in United States
RegionReachAffinity
California103,2031.34×
New York75,6131.93×
Texas68,6971.14×
Florida48,4601.02×
New Jersey33,0121.85×
Illinois27,4511.18×
Georgia25,9791.2×
Virginia22,9491.35×
Pennsylvania21,6480.92×
Kansas19,2983.5×
Washington16,8391.2×
North Carolina16,1180.76×
Massachusetts15,8131.15×
Ohio14,5930.68×
Michigan12,7110.69×
Maryland12,4101.03×
Indiana10,4400.82×
Oregon9,9351.24×
Arizona9,9150.69×
Missouri7,6300.68×
Connecticut7,3851.05×
Colorado7,3080.66×
Tennessee6,9230.49×
Wisconsin5,9610.57×
Minnesota5,6480.56×
South Carolina5,0540.48×
Kentucky4,6370.53×
Louisiana4,1330.46×
Nevada4,0930.6×
Washington, District of Columbia3,6191.72×
Oklahoma3,3650.43×
Mississippi3,0990.54×
Utah3,0130.48×
Alabama2,9920.31×
Arkansas2,9820.52×
Rhode Island2,8841.29×
Iowa2,8040.49×
Idaho2,5590.73×
West Virginia2,5580.78×
Alaska2,5531.7×
New Hampshire2,2840.83×
Hawaii2,2570.75×
Nebraska2,2360.64×
Montana2,2261.15×
South Dakota2,1971.36×
North Dakota2,1391.49×
Wyoming2,0701.99×
New Mexico2,0530.58×
Maine2,0340.81×
Vermont2,0021.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bhojpuri language audience
BrandAffinityCategory
Step aerobics49.23×Sports
Minnesota5.34×Travel & Leisure
Laneige13.15×Beauty & Wellness
Buying and Selling Real Estate17.89×Home & Garden
îleSoniq151.3×Music & Radio
Who Wants to Be a Millionaire?17.29×Movies & TV
South Yorkshire25×Travel & Leisure
Historic site7.23×Arts & Culture
Nationality2.71×Politics & Society
Scorpio (comics)20.4×Literature
Electrolyte5.1×Health
Curcuma20×Food & Beverages
Penn & Teller7.9×Movies & TV
Mangaka4.01×Literature
La Opinión6.55×News
Jumia13.03×Fashion & Accessoires
Israel1.57×Travel & Leisure
Justice2.05×Politics & Society
Keegan Bradley5.19×Sports
Keeper (password manager)4.45×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bhojpuri language audience
TraitClusterScore
Risk AppetiteTHRILL1.58
MindfulnessBALANCE1.32
Need for SecurityCONSERVATISM1.32
TravellingTHRILL1.3
Price SensitivityPREMIUM1.28
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Bhojpuri language
CountryShare
India56.5%
Nepal9.4%
Saudi Arabia3.9%

See Bhojpuri language audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Bhojpuri language have in United States?

Bhojpuri language has an estimated audience of 700,323 people in United States, concentrated in California and New York.

What is the gender split and age of Bhojpuri language fans?

54.5% of Bhojpuri language fans are female, 45.5% are male, with an average age of 40.9 years.

Which brands do Bhojpuri language fans like most?

Bhojpuri language fans show strongest brand affinity for Step aerobics (49.23×), Minnesota (5.34×), and Laneige (13.15×) over the country average.

Where do Bhojpuri language fans live in United States?

Bhojpuri language fans in United States are most concentrated in California (reach 103,203), New York (reach 75,613), and Texas (reach 68,697). These three regions account for the largest share of the active audience.

What other brands do Bhojpuri language fans also like?

Beyond Bhojpuri language itself, the audience over-indexes on Minnesota (5.34×), Laneige (13.15×), Buying and Selling Real Estate (17.89×), and îleSoniq (151.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bhojpuri language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.