LEAP Audience in United States
LEAP has an estimated audience of 741,869 people in United States. 58.5% are female, 41.5% are male, average age 37.1. Top brand affinities: Himalayas, Horoscope, Day trading, Standup paddleboarding, Dolomites.
Top brand affinities include Himalayas, Horoscope, Day trading, with strongest over-indexing on Himalayas (74.32× the country average). Demographically, the LEAP audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of LEAP fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 37.1 |
| Estimated audience size | 741,869 |
Audience persona
The typical LEAP fan in United States is more female, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Himalayas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Himalayas | 74.32× | Travel & Leisure |
| Horoscope | 11.48× | Health |
| Day trading | 9.51× | Business & Career |
| Standup paddleboarding | 6.94× | Sports |
| Dolomites | 29.24× | Travel & Leisure |
| Josh Duhamel | 10.56× | Fashion & Accessoires |
| Tibet | 11.37× | Travel & Leisure |
| Land Rover Defender | 19.69× | Cars & Mobility |
| Pet insurance | 11.03× | Pets & Animals |
| Cross-country skiing | 10.12× | Sports |
| Kennedy Space Center | 11.9× | Cars & Mobility |
| MSN | 2.56× | News |
| Term life insurance | 11.15× | Business & Career |
| Whole grain | 9.28× | Food & Beverages |
| Hobby Lobby | 2.38× | Home & Garden |
| Minnesota Wild | 6.81× | Sports |
| Backpacking (travel) | 4.96× | Travel & Leisure |
| Planet Fitness | 2.36× | Sports |
| Blended whiskey | 7.42× | Food & Beverages |
| Boston Marathon | 9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.61 |
| Luxury Orientation | PREMIUM | 2.61 |
| Travelling | THRILL | 2.28 |
| Patriotism | CONSERVATISM | 1.78 |
| Pet Ownership | JOY | 1.76 |
| Indulgence | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.2% |
| United States | 24.9% |
| India | 9.8% |
See LEAP audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for LEAP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.