LEAP Audience in United States
LEAP has an estimated audience of 741,869 people in United States. 58.5% are female, 41.5% are male, average age 37.1. Top brand affinities: Israel, Urban Outfitters, Laneige, Nasal cavity, Nebraska Cornhuskers football.
Top brand affinities include Israel, Urban Outfitters, Laneige, with strongest over-indexing on Israel (2.86× the country average). Demographically, the LEAP audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of LEAP fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 37.1 |
| Estimated audience size | 741,869 |
Audience persona
The typical LEAP fan in United States is more female, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.86× | Travel & Leisure |
| Urban Outfitters | 2.1× | Shopping |
| Laneige | 5.63× | Beauty & Wellness |
| Nasal cavity | 6.81× | Health |
| Nebraska Cornhuskers football | 2.66× | Sports |
| Home staging | 3.07× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 3.4× | Cars & Mobility |
| Jeep Wagoneer | 3.03× | Cars & Mobility |
| Jesse Plemons | 1.77× | Movies & TV |
| Step aerobics | 7.77× | Sports |
| Girolando cattle | 11.59× | Pets & Animals |
| Voter registration | 2.09× | Politics & Society |
| Queens College, City University of New York | 3.18× | Business & Career |
| Keene, New Hampshire | 8.38× | Travel & Leisure |
| Isla Holbox | 10.12× | Travel & Leisure |
| Bulacan | 6.94× | Travel & Leisure |
| Women's empowerment | 1.7× | Politics & Society |
| Steampunk | 1.94× | Fashion & Accessoires |
| Hocus Pocus | 1.86× | Movies & TV |
| Mangaka | 1.65× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.61 |
| Luxury Orientation | PREMIUM | 2.61 |
| Travelling | THRILL | 2.28 |
| Patriotism | CONSERVATISM | 1.78 |
| Pet Ownership | JOY | 1.76 |
| Indulgence | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.2% |
| United States | 24.9% |
| India | 9.8% |
See LEAP audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for LEAP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.