Rascasse Audience Intelligence

Ladakh Audience in United States

A data profile of the people who buy, follow and care about Ladakh in United States — modelled from more than twelve digital signal sources. Ladakh has an estimated audience of 2,016,849 people in United States.

#136among Region in United States#1104among POI in United States#1105in Travel & Leisure

The average Ladakh fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bath and Bodyworks, Himalayas, Kashmir, with strongest over-indexing on Bath and Bodyworks (19.63× the country average).

Demographically, the Ladakh audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ladakh fan in United States is more female, around 32.0 years old, with strong Travelling tendencies and a notable affinity for Bath and Bodyworks.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ladakh profile in United States.

Audience size
2M
in United States
Gender
55.8%♀
44.2% male
Age
32.0
average years
Country rank
#14138
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ladakh fans

55.8% are female, 44.2% are male, average age 32.0.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Ladakh audience in United States
MetricValue
Female55.8%
Male44.2%
Average age32.0
Estimated audience size2,016,849
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Ladakh audience in United States
Age bracketShare%
16-1934%
20-2928%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Ladakh audience comes from United States.

Worldwide audience distribution share by country for Ladakh
CountryShare
United States25.0%
India13.8%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ladakh audience in United States is strongest.

Fig. 05

Top regions by affinity

Ladakh fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.15×
02Massachusetts~70K1.70×
03Washington~70K1.68×
04New York~200K1.67×
05New Jersey~80K1.63×
06California~400K1.59×
07Virginia~70K1.38×
08Colorado~40K1.24×
09Illinois~80K1.22×
10Oregon~30K1.21×
11Connecticut~20K1.20×
12Maryland~40K1.19×
13Vermont~4K1.14×
14Louisiana~30K1.10×
15Maine~8K1.09×
16Texas~200K1.05×
17Alaska~5K1.05×
18New Hampshire~8K1.03×
19Georgia~60K1.02×
20Rhode Island~7K1.02×
21Pennsylvania~70K0.98×
22Montana~6K0.98×
23Minnesota~30K0.97×
24North Carolina~60K0.96×
25Hawaii~8K0.95×
26Utah~20K0.93×
27Arizona~40K0.92×
28New Mexico~9K0.91×
29Delaware~5K0.91×
30South Dakota~4K0.91×
31Michigan~50K0.89×
32North Dakota~4K0.89×
33Idaho~9K0.88×
34Indiana~30K0.86×
35Wisconsin~30K0.86×
36Kansas~10K0.84×
37Missouri~30K0.83×
38Florida~100K0.82×
39Arkansas~10K0.82×
40Iowa~10K0.82×
41West Virginia~8K0.82×
42Ohio~50K0.81×
43Tennessee~30K0.81×
44Nevada~20K0.81×
45Nebraska~8K0.81×
46Kentucky~20K0.78×
47Oklahoma~20K0.75×
48Mississippi~10K0.75×
49South Carolina~20K0.73×
50Alabama~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Ladakh, United States
0.69×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ladakh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ladakh audience
#·InterestCategoryAffinity×
01HimalayasTravel & Leisure45.91×
02KashmirFashion & Accessoires41.26×
03Drone racingSports37.37×
04TibetTravel & Leisure21.03×
05Flight ClubMovies & TV20.00×
06Bath and BodyworksShopping19.63×
07BodrumTravel & Leisure16.73×
08Kristen SchaalMovies & TV15.42×
09Ligue 1Sports14.47×
10Bob EvansFood & Beverages13.84×
11International educationBusiness & Career13.07×
12Christoph WaltzMovies & TV11.10×
13HindiPolitics & Society11.05×
14MongoliaTravel & Leisure10.20×
15Minnesota WildSports5.96×
16HinduismPolitics & Society5.84×
17Standup paddleboardingSports5.68×
18Backpacking (travel)Travel & Leisure4.83×
19FIFA World CupSports2.45×
20Planet FitnessSports2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ladakh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ladakh audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.87×
Community OrientationOPEN2.81×
Risk AppetiteTHRILL2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ladakh audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Price SensitivityPREMIUM0.87×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ladakh have in United States?

Ladakh has an estimated audience of 2,016,849 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ladakh fans?

55.8% of Ladakh fans are female, 44.2% are male, with an average age of 32.0 years.

03

Which brands do Ladakh fans like most?

Ladakh fans show strongest brand affinity for Bath and Bodyworks (19.63×), Himalayas (45.91×), and Kashmir (41.26×) over the country average.

04

Where do Ladakh fans live in United States?

Ladakh fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ladakh fans also like?

Beyond Ladakh itself, the audience over-indexes on Himalayas (45.91×), Kashmir (41.26×), Tibet (21.03×), and Flight Club (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Ladakh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ladakh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →