Ladakh Audience in United States
Ladakh has an estimated audience of 2,016,849 people in United States. 55.8% are female, 44.2% are male, average age 32.0. Top regions: California, New York, Texas. Top brand affinities: Himalayas, Kashmir, Horoscope, Mongolia, Tibet.
The average Ladakh fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Himalayas, Kashmir, Horoscope, with strongest over-indexing on Himalayas (66.85× the country average). Demographically, the Ladakh audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Ladakh fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 32.0 |
| Estimated audience size | 2,016,849 |
Audience persona
The typical Ladakh fan in United States is more female, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for Himalayas.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 362,844 | 1.64× |
| New York | 209,205 | 1.86× |
| Texas | 198,356 | 1.14× |
| Florida | 106,689 | 0.78× |
| New Jersey | 97,695 | 1.9× |
| Illinois | 89,688 | 1.33× |
| Massachusetts | 79,653 | 2× |
| Virginia | 78,741 | 1.6× |
| Washington | 78,231 | 1.93× |
| Pennsylvania | 69,039 | 1.02× |
| Georgia | 66,734 | 1.07× |
| North Carolina | 60,985 | 1× |
| Ohio | 50,986 | 0.82× |
| Michigan | 48,260 | 0.92× |
| Maryland | 44,101 | 1.27× |
| Colorado | 40,609 | 1.28× |
| Arizona | 38,125 | 0.93× |
| Oregon | 30,348 | 1.31× |
| Indiana | 29,634 | 0.8× |
| Minnesota | 28,469 | 0.99× |
| Connecticut | 26,627 | 1.32× |
| Tennessee | 26,125 | 0.65× |
| Missouri | 24,912 | 0.77× |
| Wisconsin | 24,140 | 0.8× |
| South Carolina | 17,292 | 0.57× |
| Washington, District of Columbia | 17,255 | 2.85× |
| Utah | 16,745 | 0.93× |
| Alabama | 14,364 | 0.51× |
| Nevada | 14,328 | 0.73× |
| Kentucky | 13,996 | 0.55× |
| Oklahoma | 13,022 | 0.58× |
| Louisiana | 12,976 | 0.5× |
| Kansas | 10,828 | 0.68× |
| Arkansas | 10,337 | 0.62× |
| Iowa | 10,137 | 0.61× |
| Maine | 8,804 | 1.22× |
| New Mexico | 8,625 | 0.85× |
| New Hampshire | 8,318 | 1.05× |
| Hawaii | 7,612 | 0.88× |
| Idaho | 7,067 | 0.7× |
| Rhode Island | 6,866 | 1.07× |
| Mississippi | 6,114 | 0.37× |
| Nebraska | 5,517 | 0.55× |
| Delaware | 4,872 | 0.88× |
| Alaska | 4,549 | 1.05× |
| West Virginia | 4,233 | 0.45× |
| Vermont | 4,205 | 1.19× |
| Montana | 3,966 | 0.71× |
| Wyoming | 2,502 | 0.84× |
| South Dakota | 2,097 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Himalayas | 66.85× | Travel & Leisure |
| Kashmir | 56.84× | Fashion & Accessoires |
| Horoscope | 13.08× | Health |
| Mongolia | 12.16× | Travel & Leisure |
| Tibet | 18.32× | Travel & Leisure |
| Flight Club | 20× | Movies & TV |
| River Plate | 43.87× | Sports |
| Hindi | 14.47× | Politics & Society |
| Bath and Bodyworks | 7.09× | Shopping |
| Standup paddleboarding | 8.07× | Sports |
| Day trading | 10.25× | Business & Career |
| Borussia Dortmund | 16.45× | Sports |
| Luxury Travel | 9.75× | Travel & Leisure |
| Glam rock | 16.06× | Music & Radio |
| Disneyland Paris | 9.07× | Travel & Leisure |
| Term life insurance | 13.38× | Business & Career |
| FIFA World Cup | 2.97× | Sports |
| Primeira Liga | 20× | Sports |
| HDFC Bank | 31.63× | Business & Career |
| Minnesota Wild | 7.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.16 |
| Travelling | THRILL | 3.29 |
| Luxury Orientation | PREMIUM | 3.26 |
| Community Orientation | OPEN | 2.61 |
| Mindfulness | BALANCE | 2.17 |
| Pet Ownership | JOY | 2.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| India | 13.8% |
| Japan | 6.9% |
See Ladakh audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Ladakh have in United States?
Ladakh has an estimated audience of 2,016,849 people in United States, concentrated in California and New York.
What is the gender split and age of Ladakh fans?
55.8% of Ladakh fans are female, 44.2% are male, with an average age of 32.0 years.
Which brands do Ladakh fans like most?
Ladakh fans show strongest brand affinity for Himalayas (66.85×), Kashmir (56.84×), and Horoscope (13.08×) over the country average.
Where do Ladakh fans live in United States?
Ladakh fans in United States are most concentrated in California (reach 362,844), New York (reach 209,205), and Texas (reach 198,356). These three regions account for the largest share of the active audience.
What other brands do Ladakh fans also like?
Beyond Ladakh itself, the audience over-indexes on Kashmir (56.84×), Horoscope (13.08×), Mongolia (12.16×), and Tibet (18.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ladakh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.