Ladakh Audience in Germany
Ladakh has an estimated audience of 454,807 people in Germany. 63.9% are female, 36.1% are male, average age 30.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sex and the City, MakeMyTrip, Himalayas, MF Doom, JACK & JONES.
The average Ladakh fan in Germany is 30.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sex and the City, MakeMyTrip, Himalayas, with strongest over-indexing on Sex and the City (23.5× the country average). Demographically, the Ladakh audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Ladakh fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 30.3 |
| Estimated audience size | 454,807 |
Audience persona
The typical Ladakh fan in Germany is more female, around 30.3 years old, with strong Travelling tendencies and a notable affinity for Sex and the City.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 111,838 | 1.53× |
| Nordrhein-Westfalen | 95,303 | 0.96× |
| Baden-Württemberg | 85,628 | 1.38× |
| Hessen | 51,123 | 1.48× |
| Berlin | 36,395 | 1.79× |
| Niedersachsen | 31,679 | 0.72× |
| Sachsen | 22,644 | 1.02× |
| Rheinland-Pfalz | 21,778 | 0.96× |
| Hamburg | 11,684 | 1.14× |
| Schleswig-Holstein | 11,434 | 0.7× |
| Brandenburg | 9,834 | 0.7× |
| Thüringen | 9,203 | 0.79× |
| Sachsen-Anhalt | 7,073 | 0.6× |
| Saarland | 4,666 | 0.84× |
| Mecklenburg-Vorpommern | 4,411 | 0.51× |
| Bremen | 3,531 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 23.5× | Movies & TV |
| MakeMyTrip | 88.61× | Travel & Leisure |
| Himalayas | 44.03× | Travel & Leisure |
| MF Doom | 115.14× | Music & Radio |
| JACK & JONES | 51.19× | Fashion & Accessoires |
| Google Flights | 9.99× | Travel & Leisure |
| Adventure park | 16.92× | Kids & Family |
| Livemusic | 5.21× | Music & Radio |
| Modern architecture | 4.3× | Arts & Culture |
| Jeffrey Dean Morgan | 12.89× | Movies & TV |
| Gorilla | 11.32× | Pets & Animals |
| Stena Line | 18.2× | Cars & Mobility |
| Tagesschau | 2.16× | Movies & TV |
| Travel Blogger | 7.64× | Travel & Leisure |
| Ski resort | 4.3× | Travel & Leisure |
| Library | 6× | Literature |
| Property finder | 4.18× | Home & Garden |
| Tibet | 13.51× | Travel & Leisure |
| National park | 6.49× | Travel & Leisure |
| Dexter (TV series) | 6.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.43 |
| Risk Appetite | THRILL | 2.36 |
| Spirituality | BALANCE | 2.03 |
| Design Affinity | PREMIUM | 1.9 |
| Sports Activity | POWER | 1.84 |
| Extroversion | THRILL | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| India | 13.8% |
| Japan | 6.9% |
See Ladakh audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Ladakh have in Germany?
Ladakh has an estimated audience of 454,807 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ladakh fans?
63.9% of Ladakh fans are female, 36.1% are male, with an average age of 30.3 years.
Which brands do Ladakh fans like most?
Ladakh fans show strongest brand affinity for Sex and the City (23.5×), MakeMyTrip (88.61×), and Himalayas (44.03×) over the country average.
Where do Ladakh fans live in Germany?
Ladakh fans in Germany are most concentrated in Bayern (reach 111,838), Nordrhein-Westfalen (reach 95,303), and Baden-Württemberg (reach 85,628). These three regions account for the largest share of the active audience.
What other brands do Ladakh fans also like?
Beyond Ladakh itself, the audience over-indexes on MakeMyTrip (88.61×), Himalayas (44.03×), MF Doom (115.14×), and JACK & JONES (51.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ladakh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.