Rascasse Audience Intelligence

Ladakh Audience in Germany

Name: Ladakh — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ladakh in Germany — modelled from more than twelve digital signal sources. Ladakh has an estimated audience of 454,807 people in Germany.

#120among Region in Germany #1089among POI in Germany #988in Travel & Leisure

The average Ladakh fan in Germany is 30.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Himalayas, MakeMyTrip, Sex and the City, with strongest over-indexing on Himalayas (65.36× the country average).

Demographically, the Ladakh audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ladakh fan in Germany is more female, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Himalayas.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ladakh profile in Germany.

Audience size

455K

in Germany

Gender

63.9%♀

36.1% male

Age

30.3

average years

Country rank

#12653

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ladakh fans

63.9% are female, 36.1% are male, average age 30.3.

Fig. 02

Gender split

63.9%

Female

36.1%

Male

Demographic split for Ladakh audience in Germany
Metric	Value
Female	63.9%
Male	36.1%
Average age	30.3
Estimated audience size	454,807

Fig. 03

Age distribution

Age distribution of the Ladakh audience in Germany
Age bracket	Share	%
16-19		44%
20-29		23%
30-39		15%
40-49		13%
50+		6%

Fig. 04

Worldwide distribution

5.6%

of the worldwide Ladakh audience comes from Germany.

Worldwide audience distribution share by country for Ladakh
Country	Share
United States	25.0%
India	13.8%
Japan	6.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ladakh audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ladakh fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~30K	1.71×
02	Bayern	~100K	1.48×
03	Hessen	~50K	1.42×
04	Baden-Württemberg	~80K	1.35×
05	Hamburg	~10K	1.10×
06	Bremen	~4K	1.00×
07	Sachsen	~20K	0.98×
08	Saarland	~5K	0.96×
09	Rheinland-Pfalz	~20K	0.95×
10	Nordrhein-Westfalen	~90K	0.92×
11	Thüringen	~10K	0.85×
12	Brandenburg	~10K	0.80×
13	Schleswig-Holstein	~10K	0.78×
14	Niedersachsen	~30K	0.75×
15	Sachsen-Anhalt	~9K	0.75×
16	Mecklenburg-Vorpommern	~6K	0.74×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ladakh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ladakh audience
#	Interest	Category	×
01	MakeMyTrip	Travel & Leisure	111.45×
02	Himalayas	Travel & Leisure	65.36×
03	MF Doom	Music & Radio	31.13×
04	Tibet	Travel & Leisure	25.20×
05	Superbike racing	Cars & Mobility	20.00×
06	Álex Márquez	Sports	20.00×
07	Sophie Marceau	Movies & TV	18.55×
08	Jeffrey Dean Morgan	Movies & TV	13.10×
09	Sex and the City	Movies & TV	11.03×
10	Adventure park	Kids & Family	10.83×
11	Conference and resort hotels	Travel & Leisure	10.71×
12	Google Flights	Travel & Leisure	8.69×
13	Voting	Politics & Society	7.27×
14	Package tour	Travel & Leisure	6.67×
15	National park	Travel & Leisure	5.56×
16	Hugendubel	Shopping	3.59×
17	Unique Gifts	Shopping	3.40×
18	Ryanair	Travel & Leisure	2.62×
19	Tagesschau	Movies & TV	2.31×
20	Do it yourself (DIY)	Home & Garden	1.73×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ladakh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ladakh audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.38×
Travelling	THRILL	2.12×
Extroversion	THRILL	1.92×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ladakh audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.74×
Family Orientation	CONSERVATISM	0.84×
Indulgence	JOY	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ladakh have in Germany?

Ladakh has an estimated audience of 454,807 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Ladakh fans?

63.9% of Ladakh fans are female, 36.1% are male, with an average age of 30.3 years.

Which brands do Ladakh fans like most?

Ladakh fans show strongest brand affinity for Himalayas (65.36×), MakeMyTrip (111.45×), and Sex and the City (11.03×) over the country average.

Where do Ladakh fans live in Germany?

Ladakh fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Ladakh fans also like?

Beyond Ladakh itself, the audience over-indexes on MakeMyTrip (111.45×), Sex and the City (11.03×), Google Flights (8.69×), and Tibet (25.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

North Rhine-Westphalia (12,537,146)
Bavaria (11,233,911)
Baden-Württemberg (9,848,271)
Rhine (9,303,980)
Lower Saxony (6,360,906)

See Ladakh audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ladakh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →